Market Performance Group’s Post

#SoutheastAsia’s beauty market is on track to hit $95.6 billion by 2025, with #GenZ leading the way in redefining beauty standards. Nearly 50% of the market is now dominated by #KBeauty, thanks to its innovative, skincare-first approach that speaks directly to this generation’s focus on health and authenticity. From #Malaysia to #Vietnam, #Indonesia to #Thailand, Gen Z’s love for K-Beauty shows how brands that embrace cultural relevance and transparency are winning over this powerful demographic. Explore the trends and strategies driving K-Beauty’s impact on SEA’s beauty industry. #Supermom #KBeauty #GenZTrends #BeautyMarket #Retail #YouthMarket #CosmeticsIndustry #MarketingStrategy #FMCG #Cosmetics #Omnichannel #BeautyIndustry #eCommerce #ConsumerInsights

Ted Baker is set to close 15 UK stores and cut some head office roles - so what went wrong? A decade ago, it was one of the UK's top performing fashion brands, but as time goes by it struggled to evolve. Retailers are struggling to keep pace with constantly evolving customer needs. In order to evolve, companies have to stay close to their customers' demands and invest in omnichannel strategies. Ted Baker's lack of social media presence and engagement compared to its rivals, Mark & Spencer, Reiss, and Karen Millen, may have resulted in higher churn and customer acquisition cost. Omnichannel listening programs are more important than ever. What is your company doing to keep up with customers' evolving needs and avoid declining in sales? #VoC #RetailCX #omnichannel

🌎 In Latin America, 𝗯𝗲𝗮𝘂𝘁𝘆 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗻𝗼𝘃𝗲𝗹𝘁𝘆 𝗮𝗻𝗱 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝘄𝗶𝘁𝗵 𝘀𝗺𝗮𝗹𝗹𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗶𝘇𝗲𝘀 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗽𝗼𝗽𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗱𝘂𝗲 𝘁𝗼 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿. Direct selling remains a key channel, but to stay competitive, they 𝗺𝘂𝘀𝘁 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗮 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿-𝗳𝗶𝗿𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵. 📉 Recent trends show a shift away from direct selling: 𝗱𝗿𝘂𝗴𝘀𝘁𝗼𝗿𝗲𝘀, 𝗽𝗵𝗮𝗿𝗺𝗮𝗰𝗶𝗲𝘀, 𝗮𝗻𝗱 𝘀𝘂𝗽𝗲𝗿𝗺𝗮𝗿𝗸𝗲𝘁𝘀 now dominate #skincare purchases, followed by beauty retailers. Only 14% of consumers now prefer direct selling for skincare. Leading brands like Belcorp, Yanbal, and Natura are adapting by focusing on innovation, sustainability, and targeted consumer segments. However, Avon, part of Natura &Co, has seen a significant decline in sales (nearly 60%) as it struggles to keep up with #ecommerce and the demand for #sustainable beauty. For direct sellers, the future lies in combining their legacy models with digital and #omnichannel strategies to meet the needs of 𝘆𝗼𝘂𝗻𝗴𝗲𝗿, 𝘁𝗲𝗰𝗵-𝘀𝗮𝘃𝘃𝘆 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀. The beauty industry in LATAM just like in the rest of the world is evolving fast, and those who adapt will thrive. 🚀 🚀 https://lnkd.in/gnNF6cQ2 #DirectSelling #BeautyIndustry #ConsumerTrends #LatinAmerica #Innovation #Omnichannel #Sustainability #BusinessStrategy

Tough reporting day for Kohl’s, surprising with soft Q1 sales. On the plus side:  -Delivered gross margin expansion and managed down inventory  -Early success in underpenetrated categories, positive trends in Women’s, and continued strong Sephora growth.  -New opportunity through Kohl’s Babies “R” Us partnership For a summary of today’s highlights, see MPG’s Earnings Report Recap below. For a conversation on the implications for your brand strategies, reach out to Jaspreet Kaleka. #retail #marketing #Kohls #omnichannel #mpg #marketperformancegroup

How can #LuxuryRetail brands work towards improving engagement with #multicultural shoppers? We've outlined 5 key questions to consider. Read more here: https://hubs.ly/Q02W0zn60 1. Who are you trying to #reach?  2. Are your brand’s values aligned with the #values of the demographic you would like to reach?  3. In your business, are diverse #voices being amplified in positions of influence?  4. How can you create an authentic #community relationship?  5. How can you create #omnichannel communications that leverage existing language and communication channels? 

🚀 Marketers, take note! Target is making promising strides to “get back to health,” although soft consumer spending continues in discretionary categories. Among the high notes on today’s Q1 2024 earnings call: Improved performance trends, digital growth gains, and tight cost management. Target’s focus is squarely on communicating value, as it lowers prices on 5k+ items and drives guest engagement and sales with its relaunched Target Circle 360. For a deeper dive and our top takeaways, take a quick read our Market Performance Group Recap. What are the implications for your business growth strategies at Target? Drop a comment below or connect with us at info@thecpgretail.com. #MarketPerformanceGroup #MPG #Targetearnings #bigboxretail #omnichannel #omnicommerce

The consumer journey is no longer linear 🔃: the majority of consumers are now researching online 📲 before purchasing (regardless of whether that is an in-person in-store purchase 🏪 or online 💻). 💡 Implications: there is an intersection 🔀 of the online and in-store experience, so the omnichannel approach is here to stay. As a result, more and more advertisers are investing into Retail media to drive a truly through-the-line communication and meet their consumers and shoppers at the moment of truth, to influence conversion to purchase. In Australia, the retail media sector is estimated to be attracting more than $1 billion in ad dollars and growing at +20% 📈 a year to reach $2.8 Billion in 2027 (according to Morgan Stanley forecasts). Caroline Ianniello (Head of E-Business at Moët Hennessy ANZ) and myself were interviewed by Karly Georgiou, GM of Merchandise Transformation, from the Endeavour Group Mixin team, to exchange insights on Moët Hennessy's end of 'year retail media campaign with Endeavour banners, across both online and in store. #retailmedia #winninginstore #winningonline #momentoftruth #interview #insights #retail #omnichannel #consumers #shoppers #conversion #last3feet

Gen Z #consumers provide online retailers new opportunities to take an omnichannel approach to their #retail strategies. #ICSC’s 2023 The Rise of the Gen Z Consumer report found that they enjoy the experiential offerings and social potential of #shopping centers, and PYMNTS connected that data to #GenZ's strong use of social media. Together, retailers can utilize omnichannel offerings to connect with Gen Z consumers as they grow into their spending power. Read the full article here: bit.ly/445Q6Cx 

“The customer doesn't think in channels, but the problem is most businesses do.” - Ian Scott What a succinct way to consider omnichannel strategy. In marketing we think about channels, budgets, brand awareness, leads, etc. How often do we stop and think about how the customer is thinking? This is where creative impact is such a critical skill. You might be considering the channels – which is fine, if your impact is as high as it can be across every single one. Because let’s face it, you could have hundreds of channels and only be generating quality leads off a handful. Build your creative impact where your customer is and you’ll onto a winner. What do you consider when you’re planning your omnichannel strategy? #CreativeImpact #Omnichannel #Multichannel #CustomerFirst #MarketingStrategy

In today's dynamic #retail environment, the most successful brands are those that master the art of balance. Our recent research shows that companies in the #fashion and #lifestyle industry must adopt a strategic #omnichannel approach to thrive within this highly competitive business landscape. 🛒 Effectively combining multi-brand and direct-to-consumer (#D2C) channels allows brands to capitalize on the strengths of each distribution method – from the extensive reach of multi-brand retailers to the brand control and data insights offered by D2C platforms. Business leaders are now challenged to craft a cohesive distribution plan to meet customers at these various touchpoints and to intensify market presence and growth. 💡 Want to learn how to optimize your brand's #DistributionStrategy? Download our study for all insights and our expert’s perspectives: ➡️ https://lnkd.in/dhjTwBjw #RolandBerger