🔍 Join us online in exactly 10 days at Market Research Society (MRS) Data Driven Insights Conference 2024: https://lnkd.in/d5Fb9E5Y to explore the complexities and possibilities of blending different types of data and find out how to land your data led insights with stakeholders in a highly accessible and visual way. Examine award winning data driven insight projects from Pinterest, BBC and Formula E and hear how other global brands are using data driven insights to lead transformative initiatives. Session highlights ✨ 👉 How PepsiCo went "meta" to improve creative effectiveness by 30% Monica Tenorio PepsiCo I Babita Earle (FMRS) and Kim Malcolm Zappi PepsiCo sought a systematic way to improve its ad testing processes, leveraging its millions of #consumerdata points to raise its creative bar. They partnered with Zappi to co-develop ‘Amplify’ a testing system that optimises ad concepts systematically and provides a highly predictive assessment of an ad's ability to drive short-term sales and create long-term brand equity. Beyond fast and predictive, PepsiCo also wanted the ability to unlock "meta" learnings across brands, markets, demographics, and categories. Hear how PepsiCo scaled a new process, bringing #consumers into every stage of the creative process, leveraging data to learn dynamically across brands and maximising #predictive #insights to improve creative campaigns. 👉 Unpacking #inspiration: a multi-award-winning example of trust, experimentation and impact Adrien Weinert FIREFISH I Daron Sharps, PhD Pinterest Enabling inspiration for its users is the core of Pinterest’s mission and it is constantly exploring new and innovative ways to measure this mandate. Using a bespoke blend of cutting-edge #qual, #quant and #AI-driven semiotic analysis, with human understanding at its heart, Firefish and Pinterest worked together to unpack inspiration globally and arrived at a game-changing insight. This session reveals how that insight guided internal development, supported content creators and built a compelling narrative to take to market, showing how to take complex things and, through partnership and strategic thinking, distil them down into something simple and useful that drives business forwards. 👉 Combining multiple sources of data to develop holistic customer understanding and build targeted customer propositions Oliver Lewis Convosphere I Odoga Treviño Rodriguez MAPFRE Spanish insurance giant MAPFRE embarked on a detailed investigation, combining #sociallistening, audience analysis, focus groups, netnography and online discussion forums to gain a 360-view of how Spanish families approach insurance decisions. This case study shows how this holistic #qualitative and #quantitative mixed-methodology approach successfully brought together multiple sources of #data to uncover families’ sentiments towards insurance companies and assess the quality of interactions families had with digital services and different products. #mrx #insights
A pleasure to collaborate with Monica Tenorio again and looking at how the data we have collected has helped PepsiCo raise their creative bar!
Such a great line-up!! Going to be a brilliant event 🙌
We are looking forward to it - See you all there :)