EMMsphere’s Post

AI is shaking up the marketing game in 2024. Here are the top 5 game-changers to watch: 1. Predictive Analytics: Netflix using AI to recommend shows based on your viewing habits with scary accuracy. 2. Voice Commerce: Alexa helping you order your fave takeaway just by barking voice commands. 3. Multimodal AI: Spotify's AI analysing your music tastes across audio, visuals and other inputs to cobble together personalised playlists. 4. AI-Powered Content: Anthropic's Claude churning out SEO-optimised blogs and social posts tailored to your brand's target audience.  5. Automated Marketing: Salesforce's AI crunching reams of customer data to auto-segment audiences and tweak campaigns for max ROI. Read more here 👇 : https://lnkd.in/ebB575kM Follow for more emerging technology news.  #AIMarketing #MarketingInnovation #TechTrends2024 #PersonalisedRecommendations #VoiceCommerce #SmartPlaylists #AIContentCreation #SmartAutomation

It’s December 2024, and one thing is clear: Artificial Intelligence is redefining the holiday marketing game. 🎁 This season isn’t just about festive cheer—it’s about leveraging AI to create deeper connections with customers, at scale. Let’s break it down: 1️⃣ Personalized Experiences AI is curating unique customer journeys, from tailored product recommendations to features like Spotify Wrapped, turning data into delight. 2️⃣ Efficient Content Creation Tools like ChatGPT are accelerating the process of writing emails, push notifications, and ad copies—you name it—faster than ever before. 3️⃣ Predictive Analytics Marketers are using AI to analyze purchasing trends, helping brands stay ahead with offers customers didn’t even know they needed. Why does this matter? Because customers don’t just want to feel seen—they want to feel understood. AI bridges that gap, enabling brands to deliver authenticity at scale. How has AI transformed the way you connect with your audience this holiday season? P.S. The future of marketing lies in finding the perfect balance between automation and humanity. Let’s discuss 👇 #marketing #digitalmarketing #AI #Brand

The new power couple: CMO & CTO take on AI The marketing world is buzzing with the potential of AI, and for good reason! AI is transforming how we create, personalize, and measure marketing campaigns.  It's a game-changer, and the most successful companies  will have a strong partnership between their CMO and CTO to navigate these changes. The importance of this collaboration cannot be overstated: [1] AI-Powered Personalization: AI can analyze massive data sets to understand individual customers, allowing for hyper-personalized marketing experiences that drive engagement and loyalty. [2] Data-Driven Marketing: AI takes the guesswork out of decision-making. Marketers can make informed choices based on real-time insights, optimizing campaigns and driving results. [3] Streamlined Workflows: AI automates repetitive tasks, freeing up marketers to focus on strategy and creativity. This leads to increased productivity and cost savings. Ready to get in the game? Check out the first episode of our Google Cloud Hello Cloud podcast! I discussed with Tzahi Zilbershtein how marketers can harness AI to: [a] Scale Campaigns: Quickly and easily create campaigns that resonate across different platforms, regions, and customer segments. [b] Meet Customer Demands: Provide the personalized, on-demand experiences that customers crave. [c] Boost Decision-Making: Leverage data to optimize strategies and maximize ROI. [d] Drive Growth: Tap into AI to become a powerful force for business expansion. Tune in and discover how to future-proof your marketing with AI  >> spotify link:  https://lnkd.in/ds-rzQNp #CloudForIsrael #HelloCloudPodcast

Unlocking Marketing Excellence with AI in 2024 | Discover how #generativeAI is not just enhancing but transforming marketing strategies across four key dimensions: ✅ Customization: AI enables brands to create deeply personalized experiences that resonate with individual customer preferences. Example: Carvana leveraged AI to generate 1.3 million unique "joyride" videos tailored to each customer’s specific car details and purchase context, significantly enhancing customer engagement. ✅ Creativity: AI aids in producing original and innovative content that stands out. Example: In a recent study, AI demonstrated its creative prowess by outperforming elite university students in generating novel product ideas, showcasing its capability to fuel creative marketing strategies. ✅ Connectivity: AI facilitates better connections with audiences by breaking language barriers and enhancing communication. Example: Spotify's AI-driven voice translation maintains the original voice while translating content, making popular podcasts accessible to a global audience without losing the personal touch. ✅ Cost Efficiency: AI streamlines processes, reducing the time and resources required for various marketing tasks. Example: A field experiment with Boston Consulting Group consultants showed that AI collaboration enabled them to complete tasks 25.1% faster, demonstrating AI’s impact in boosting operational efficiency. Leverage these AI-driven advancements to not only keep pace but lead in the competitive marketing landscape. Dive deeper into how Start Smart can help at www.start-smart.io. Join our AI journey on LinkedIn: #AIinMarketing #DigitalTransformation #InnovativeMarketing #StartSmart

Is Your Brand Causing Consumer Fatigue? In 2024, the rise of AI-driven strategies is revolutionizing industries—but is it also overwhelming consumers? From marketing campaigns to product design, over-reliance on AI algorithms is leading to predictable patterns and a lack of innovation. Consumers are noticing, and the ROI is beginning to hit its limits. This article explores how consumer fatigue is impacting brands across marketing, streaming platforms, and beyond. It’s a wake-up call for organizations to reintegrate creativity and human touch into their strategies. Are we optimizing too much and innovating too little? Let’s discuss! Share your thoughts on how to combat consumer fatigue and bring originality back into the equation. #AI #ConsumerFatigue #Innovation #Marketing #Engagement #AIMarketing #Consumer

✨ AI is Set to Revolutionize Advertising and Agency Models. But how exactly? 🤖🎯 Prantik Mazumdar, one of Singapore's advertising and tech icons, unpacks the future of AI on advertising on the second episode of the Trillion Dollar Ads Podcast from Spectra Global! Here's a quick breakdown: 🔹 Step 1: Automate Repetitive Tasks 🤖✨ AI will handle all those mundane, time-consuming tasks—think data crunching, reporting, and ad optimization. 🔹 Step 2: Collapse Time from Brief to Media Plan ⏳📊 Say goodbye to the long back-and-forth! AI should shrink the time it takes to turn a brief into a precise, data-driven media plan. . 🚀 🔹 Step 3: Optimize Each Touchpoint 📝🎯 Imagine personalized ads that resonate perfectly at every touchpoint. AI in future can help create hyper-targeted copy and content that speaks directly to the audience, making every interaction count. 💥 I personally feel 2 can be a game changer and it's only the beginning. What’s your take on the future of the automated agency? 👀👂 Gowthaman Ragothaman Rohit Dadwal Sanchit Sanga Tune in Spotify: https://lnkd.in/ghzZs-S6 Apple : https://lnkd.in/ggkKmhME #ai #advertising #agency #marketing #cx #data

I had the pleasure of discussing the intersection between strategy and marketing with the esteemed Marc Emmer on StrategyCast. Our conversation delved into the crucial role sales and marketing play in shaping and executing strategies for business success. Key takeaways from our discussion include: Collaborative Strategy Formation: Involving sales and marketing in strategy formation is crucial to avoid the cardinal sin of punting execution to others. Working groups should prepare data and information before strategy meetings and champion the initiatives arising from them. The Intersection of AI and Strategy: The democratization of AI is reshaping business strategies. Companies are recombining tools and products in new ways, and there is potential for significant shifts, such as toward mobility as a service. Integrating AI into marketing efforts can enhance data analysis and testing, but human intellect and context are essential for informed decision-making. Personalization and Differentiation: Personalization is crucial for marketing success. Startups should focus on a few unique attributes and target underserved segments before aiming for a complete product or solution. Additionally, understanding market and segment growth can help navigate competition and commoditization. I invite you to listen to the full episode on StrategyCast for more insights into the evolving landscape of strategy and marketing. Thank you, Marc Emmer, for a thought-provoking discussion! #StrategyCast #Marketing #BusinessStrategy #AI You can listen to my conversation with Marc on the following platforms: Website: https://lnkd.in/gxiKnd4R Apple: https://lnkd.in/eAtAXv2X YouTube: https://lnkd.in/ezdE5XQD Spotify: https://lnkd.in/g-ZiiN46 Amazon: https://lnkd.in/gegdBw3n And don't forget to connect with me for additional insights in the StrategyFirst newsletter. Let's continue the conversation together! #MarketingStrategy #BusinessGrowth #StrategyCast

AI won’t replace marketers. But ignoring AI will limit your growth. Here’s why: AI can predict customer behavior and help you stay ahead of the competition. Here’s how to fix it: First, use AI to analyze past data and forecast trends. AI can identify patterns and predict what your customers will need next. For example, Netflix uses AI to predict content recommendations, keeping users engaged. Next, automate personalized marketing campaigns based on predictions. AI can create tailored messages for customers before they even realize their needs. Amazon’s AI-powered recommendations drive repeat purchases by anticipating customer preferences. Finally, adjust your strategies in real time. AI helps you test and tweak your campaigns instantly for maximum effectiveness. Spotify uses AI to fine-tune its playlist suggestions, keeping listeners hooked longer. Ready to leverage AI? Predictive marketing is your key to future-proofing your strategy. P.S. Are your marketing strategies AI-powered? Yes or No? #Leadership #Sales #Marketing

Yesterday, we announced Prescient AI raised a $10M Series A round, led by Headline, CEAS Investments, and continued support from Blumberg Capital & focal. Most importantly, this is not a story about instant product-market fit. Michael True / Cody Greco started Prescient AI ~4 years ago in the 🎵 space, building unique AI models to measure and predict the optimal media mix to generate buzz for Spotify streams. When 🍎 introduced the vaunted iOS 14 update, the team realized that the TAM to accurately predict optimal media spend in the absence of rich pixel data, combined with the accessibility of real-time first-party data feeds, made it compelling to extend their models to eComm businesses. FY2023 marked the culmination of the R&D efforts where Prescient grew 30x and signed on brands such as HexClad Cookware, GOOD AMERICAN, and Cozy Earth. There are a lot of hard problems facing eComm operators post the 2021 golden era (and many ways Prescient solves for these pain points). *Dealing with multiple streams of siloed data is hard (unified view of sales and marketing efforts). *Understanding the saturation points of campaigns on Meta, Google, TikTok, and non-click based channels like CTV is hard (automated Media Mix Optimizer updated daily on a campaign level). *Measuring omni-channel marketing performance is hard (probabilistic models trained on first party data that measure media halo effects across DTC AND Amazon) *Educating operators to use a new workflow and trust a new tool outside of pixels and MTA - and let's face it, spreadsheets - to make spend decisions is hard (intuitive UI/UX and best-in-class CS). But the main reason I joined the Prescient AI team is that we all enjoy tackling these hard problems as we can see a future where customers can scale spend confidently and profitability by leveraging our next-gen Marketing Mix Models. I want to give an extra shoutout to Taylor Brandt who wrote a succinct yet compelling thesis on why Headline co-led this recent round. The link to Taylor's piece and our news release can be found in the comments below. And to any customers, partners, investors, friends who want to learn more about the power of predictive AI models, our lines are open.