Marrina Decisions ’s Post

🚀 AI: The Game Changer in Marketing Automation for 2024! 🚀 Discover how AI revolutionizes marketing with personalized campaigns, predictive analytics, and advanced segmentation. 🔑 Key Takeaways: • Personalization at Scale • Predictive Analytics • Advanced Customer Segmentation • Chatbots & Virtual Assistants • Optimized Content Creation • Efficient Ad Spend Embrace AI's future in marketing! Dive into our full article to transform your strategy in 2024. 🌟🔗 #MarketingAutomation #AI #DigitalMarketing #TechTrends2024 https://lnkd.in/gAA4x7Hi

🚀 Exciting news! 🚀 I couldn't be more thrilled to share this article I wrote for the Salesforce Blog: "6 Top AI Marketing Tools for 2024". In this article, I explore the latest AI-driven marketing tools that are set to revolutionise our industry. From enhancing analytics processes and building solid customer loyalty initiatives to supercharging B2B marketing connections, these tools are game-changers for those in digital marketing. As someone in the field, I find it incredible how advancements in AI technology are transforming areas such as content marketing. These tools not only streamline our workflows but also provide deeper insights and more personalised customer experiences. Check out the full article to discover what these cutting-edge tools look like and how they can help elevate marketing strategies in 2024 and beyond. 🎉📈 #AIMarketing #DigitalMarketing #ContentMarketing #MarketingInnovation #CustomerLoyalty #B2BMarketing #Analytics #TechTrends2024

How mature are we in the Nordics regarding Personalization? 🤷♀️ I recently had the privilege of speaking with leaders across industries like Banking, Telco, Retail, IT, and Marketing Agencies to understand how they’re approaching personalization. The verdict? Personalized marketing is no longer optional — it’s a must for any business aiming to stay relevant. Highlights from the conversations: 🛜 Telco leveraging AI to create Next Best Offers tailored to customers’ personas, context, and platforms. 💻 IT company navigating siloed systems to empower local teams with adaptable templates. 📨 Marketing Agency transforming campaign customization with HubSpot to create industry-relevant content. 🛒 Retailers leading the charge with predictive models that shape customer lifecycle strategies. These examples show how Nordic companies are innovating to deliver targeted, relevant personalized communication at scale. Want to learn more about their challenges, successes, and strategies? Check out the full insights below 👇 (link in comments) ---------------------------------------------- If YOU are ready to leverage HYPERPERSONALIZATION in your organization, we should talk! I'm building a company and a platform Solarplexus.ai enabling hyperpersonalized marketing and communication to your different target groups and personas, in line with brand, automated, and at scale. With ready made connectors to: Salesforce HubSpot Intuit Mailchimp Microsoft Dynamics 365

🚀 Unleashing the Power of AI in Marketing Automation for 2024! 🚀 Wondering how to stay ahead in the marketing game? AI is revolutionizing marketing automation in 2024, enabling businesses to craft highly personalized campaigns, predict customer needs, and optimize every interaction. This article dives into the transformative power of AI, from predictive analytics to AI-driven customer segmentation and chatbots. Don’t miss out on the latest advancements—discover how AI is redefining marketing efficiency and effectiveness. Key Takeaways: • Personalized Campaigns: AI tailors marketing messages and offers based on user behavior and demographics. • Predictive Analytics: Anticipate customer needs and optimize strategies with AI-driven insights. • Customer Segmentation: Create highly customized campaigns using real-time data and behavioral analytics. • 24/7 Support: AI-powered chatbots and virtual assistants enhance customer service and provide personalized recommendations. • Optimized Ad Spend: Allocate budgets dynamically across channels to maximize campaign performance. 👉 Read the full article to learn more about the impact of AI on marketing automation in 2024! 👈 #MarketingAutomation #AI #ArtificialIntelligence #DigitalMarketing #TechTrends #2024Marketing #BusinessInnovation #CustomerEngagement #PredictiveAnalytics https://lnkd.in/gxH5aA8k

🚀 🌟 Harness the Power of Martech for B2B Success!! 🚀 Ready to revolutionize your marketing strategy with cutting-edge technology? 🌐 Discover how Martech is transforming the way businesses connect with customers and analyze data! In our latest blog, we dive deep into the essentials of building an effective Martech stack, featuring insights from marketing legend David Raab on how AI is reshaping the landscape. 🤖 🎧 Key Takeaways You Can’t Miss: 📊 How to automate tasks and streamline operations for enhanced efficiency. 🌟 The benefits of personalizing customer experiences through data insights. 🔑 Strategies for integrating your Martech tools for seamless collaboration. 📈 Navigating the challenges of optimizing lead generation in B2B. 💡 Future trends in AI and machine learning that will impact your marketing efforts. 🔗 Read the full blog here: https://lnkd.in/dc9qY3PC #Martech #B2BMarketing #AI #LeadGeneration #DigitalTransformation #MarketingTechnology #iTechSeries #GTMLibrary

While everyone chases what’s coming, smart marketers stay sharp by knowing what’s not. Here are 10 MarTech predictions that won’t pan out in 2025—and why in this blog by Martech.Org - https://loom.ly/iQoq_P8 If you found this interesting, don’t forget to: 👍 Like 📎 Share, and ➡️ Follow Marrina Decisions for the latest insights in marketing automation and strategy. #B2BMarketing #MarketingROI #MarTech

7 Ways AI is Redefining GTM Success and Strategy: There’s much debate on AI’s impact on marketing and sales, but our partner, GTM Partners’ recent article explores it through the lens of Go-to-Market (GTM) strategies. AI is reshaping GTM by enhancing efficiency, agility, and personalization. It allows companies to scale with leaner teams through automation and rapid experimentation. AI reduces dependence on SDRs, integrates GTM tools for greater effectiveness, and replaces outdated tactics like SEO and PPC. Companies that embrace AI-driven GTM strategies will stay ahead by focusing on data-driven, personalized customer engagement. How do you think AI-driven tools will reshape your company's Go-to-Market strategy, and which areas of your current GTM approach could benefit the most from AI-powered efficiency and personalization? Ready to elevate your GTM strategy? Please message me to discuss how we can support your Account-Based journey! 🚀 To Infinity(n) and Beyond! 🌟 Infinityn: Account-Based GTM | Demandbase Strategic Partner #GTM #AIdrivenGTM #GTMPartners #AgileABG #AccountBasedGTM

Here are all the AI and non-AI tools that we use in-house for demand generation: Context: I've led marketing for hundreds of B2B and B2C brands. Warmly,: If content marketing (and even qualifying) is a big portion of what you do, understanding the traffic you're getting to your website is critical. You can see who and which company your prospects are from. Game changer to see if the value you're sharing is bringing in the right people with the right intent. Claude by Anthropic: Claude has been the best model so far when it comes to solving problems, offering suggestions on strategy, enhancing creative copy and even building some fairly UI front-end tools (we created a credit card calculator with a few simple prompt - yes, wasn't fully accurate but really goes to show the potential of this tool). ClickUp Wiki: ClickUp Wiki (their new AI feature) has really helped us compile information into one place (SOP's) and we have been able to use it as an FAQ tool for our employees. Replit: From campaign tracking to landing page proto-typing, Replit has been a game changer for us. We've been able to build lightweight web tools for demand/lead generation and create email automations/triggers (even with Outlook, yes). Supernormal: This has been our soul-sista for some time. It jumps into the meetings you need and creates actionable tasks at the end of each meeting (that you want to record) and even shares it with whoever was in that meeting. Klaviyo: I've personally been an OG Klaviyo user for over 7 years and have seen them evolve the UI a lot just over the past couple of months. Their API is great + I the ability yo setup flows and segmentation for both SMS and email is outstanding. This is coming from someone who has used ActiveCampaign, Send in blue, Mailchimp, Hubspot and Drip. (Though Drip is pretty good for e-commerce too). #tools #ai #marketing #demandgeneration #process #automation

My friend and Revenue Marketing guru, @JeffPedowitz, recently posted on LinkedIn thathat AI Will Revolutionize MarTech and Challenge Software Titans. He hit the nail on the head with how everything boils down to #impactMarketing and #GTMEffectiveness. In today's landscape, where tech is advancing by the minute, the key isn't just having more tools—it's having the right tools that actually work together. The big four may have built their empires on acquisitions, but the cracks are starting to show. Disjointed systems and inconsistent data models are becoming roadblocks, not stepping stones. No wonder businesses gravitate towards more unified platforms that simplify, streamline, and—most importantly—work. As AI integrates deeper into MarTech, the need for cohesive, cost-effective solutions will only grow. It’s all about building impact-driven strategies that align sales, marketing, and customer success under one roof without all the hassle of duct-taping various tools together. HubSpot’s "one platform, one data model" approach is just the beginning of a massive shift. In short, the future of MarTech is here, and it’s integrated, AI-powered, and all about driving real business impact. The big players will adapt or get left in the dust, much like Blockbuster after Netflix. 👀 #TheBottomLine? Marketing tech that doesn’t drive real impact or isn’t built for GTM effectiveness is quickly becoming obsolete. Businesses will prioritize streamlined, AI-driven solutions that reduce costs and complexities. Adaptation is no longer optional—it's survival. #B2BMarketing #SalesStrategy #MarketingTips #CustomerRetention #GrowthMarketing #RevenueGrowth #TBL #GTM #MarketingAI #MarTech

Make the most of your #martech. Dive into our latest article to uncover the intricacies of getting your #techstack just about right. A core area of your #gotomarket success, discover how to evaluate and implement the marketing technology that is most suitable for your marketing team. Learn how to: - Harness the power of #AI and #data for actionable insights. - Automate routine tasks and boost productivity. - Personalize your marketing to create unforgettable #customerexperiences. - Seamlessly integrate your tech stack for smooth operations. - Leverage advanced #analytics to optimize every campaign. - Utilize #marketingautomation for efficient lead management. Elevate your B2B marketing with a stack that works for you! More - https://lnkd.in/dMMkBdGn #GTMLibrary #LeadGeneration #B2BMarketing #DataDriven #MarketingStrategy