Tracy Hansen’s Post

HubSpot just unleashed a wave of updates, including an AI overhaul that's set to redefine productivity. From Breeze Intelligence enriching your CRM records to Video Remixing for effortless content repurposing, these tools are game-changers for decision-makers. It's time to harness these innovations and stay ahead of the curve. #MarTech #AIInnovation #HubSpotUpdates #revops

HubSpot unveils AI-powered "Breeze" to streamline marketing, sales, and customer service tasks, boosting efficiency with human oversight remaining critical. 🚀 Breeze AI Copilot acts as a chat-based assistant offering personalized suggestions across HubSpot’s CRM, browser, and mobile. 🤖 Breeze Agents automate workflows like content creation, social media campaigns, and customer support, but human review is still essential. 🧠 Breeze Intelligence enriches customer profiles by combining internal data with trusted third-party sources for better decision-making. 🎥 New Marketing Hub tools include AI video creation, content remixing, and enhanced analytics, further simplifying marketing efforts. #AIinMarketing #AutomationTools #HubSpotUpdates 🚨 AI oversight remains crucial to ensure content quality and relevance in fast-moving digital environments. 🌐 Unified data helps marketers rise above AI-generated noise, fostering better personalization and decision-making. https://lnkd.in/gwqHsp2a

7 Ways AI is Redefining GTM Success and Strategy: There’s much debate on AI’s impact on marketing and sales, but our partner, GTM Partners’ recent article explores it through the lens of Go-to-Market (GTM) strategies. AI is reshaping GTM by enhancing efficiency, agility, and personalization. It allows companies to scale with leaner teams through automation and rapid experimentation. AI reduces dependence on SDRs, integrates GTM tools for greater effectiveness, and replaces outdated tactics like SEO and PPC. Companies that embrace AI-driven GTM strategies will stay ahead by focusing on data-driven, personalized customer engagement. How do you think AI-driven tools will reshape your company's Go-to-Market strategy, and which areas of your current GTM approach could benefit the most from AI-powered efficiency and personalization? Ready to elevate your GTM strategy? Please message me to discuss how we can support your Account-Based journey! 🚀 To Infinity(n) and Beyond! 🌟 Infinityn: Account-Based GTM | Demandbase Strategic Partner #GTM #AIdrivenGTM #GTMPartners #AgileABG #AccountBasedGTM

Over the last year, there has been a surge in demand for Jasper as an increasing number of enterprise marketing teams have prioritized AI adoption. This has been hugely transformational – both for our customers' businesses, and for our own business. I am proud to say that over the last year, we have: 📈 More than doubled our enterprise revenue  🚀 Expanded to 850+ enterprise customers, including 20% of the Fortune 500 💰 Exceeded quota for 10 quarters straight Our AI platform continues to lead the way with innovative solutions built for marketing success – and today, we are announcing two more product innovations. Our new ✨AI App Library, along with our powerful ✨Marketing Workflow Automation capabilities, will empower marketing teams to adopt AI faster, embedding it into every marketing process to drive impact and ROI. Read more about these exciting new capabilities on our blog:

How Jasper's #AI Tools Transform #BrandConsistency and #MarketingOptimisation As AI continues to influence marketing and content creation, Jasper remains at the forefront, helping brands integrate and scale AI without compromising on authenticity. The latest updates from Jasper, #BrandIQ and #MarketingIQ, are designed to address two essential aspects: consistent brand voice and data-driven marketing optimisation. These tools empower marketing teams to control, fine-tune, and maximise the impact of AI-generated content. #BrandIQ: Ensuring Authenticity and Brand Alignment For brands, maintaining a cohesive voice across all platforms is critical. Brand IQ makes this easier by embedding brand guidelines directly into the AI model itself. This approach guarantees that everything from text to visuals adheres to your brand’s unique voice, tone, and style. Brand IQ works by flagging content that doesn't align with brand guidelines, allowing marketers to make real-time adjustments directly within Jasper. This saves time and resources, especially for larger companies with multiple sub-brands, as it streamlines the entire process from creation to quality control. Example of Brand IQ in Action A large media company using Brand IQ saved “hundreds of hours” by automating social media and banner ads for its various sub-brands. With AI handling much of the routine work, the marketing team can focus on strategy and creative tasks that drive higher engagement. #MarketingIQ: Optimising Content for Impact Sitting atop a large language model, Marketing IQ adds a layer of built-in marketing optimisation knowledge. This feature is tailored to improve everything from SEO for blog posts to email subject line performance, taking into account best practices that enhance visibility and engagement. Marketing IQ integrates insights for text, image, and video formats, making it versatile enough to handle multiple content types. Whether your goal is better open rates, SEO improvement, or general optimisation, Marketing IQ brings data-driven intelligence into the content creation process, reducing guesswork and refining effectiveness. Key Benefits of Marketing IQ 🔹 SEO Optimisation: Ensures that blog posts and other content are optimised for search engines, helping drive organic traffic 🔹 Email Marketing Enhancements: AI helps create subject lines and copy that improve open rates and engagement. 🔹 Content Versatility: Marketing IQ supports multiple content formats, allowing for text, images, and videos to be optimised all within one system. Why Jasper’s New Features Matter in a Competitive AI Landscape Jasper has carved out a unique space in AI marketing by focusing on customisation and control. While other players like Writer AI and Typeface offer similar solutions, Jasper is positioning itself as a central hub for end-to-end content creation, refinement, and management. #AIContent #MarketingInnovation #BrandVoice #ContentStrategy

Struggling to prove your marketing ROI? SaaS and B2B markets are tougher than ever, and traditional analytics just don't cut it. Discover how causal AI secures your investments and drives smarter GTM strategies in this article by Martech.org - https://loom.ly/4FFvN6k Found this interesting? Then 👍 Like 📎 Share and ➡️ Follow Marrina Decisions for the latest insights in marketing automation and strategy. #B2BMarketing #MarketingROI #AI

Using AI to enable GTM teams with context in HubSpot is going to be a huge deal this year. → Here's a simple workflow to identify opportunities for account growth using relevant job postings. Part 1 - In Clay 1. Create a Clay table → Connect HubSpot as a source and select a list which includes companies that have ever been in your pipeline. 2. Add a “Find Open Jobs” enrichment waterfall → Select your desired data providers in the waterfall → Add the domain field from the HubSpot company source as the domain identifier → Filter for job title using appropriate keywords for your ICP → *Optionally filter to a specific number of days since posted 3. Add an “Update HubSpot Company” enrichment → Add the domain field from the HubSpot company source as the domain identifier → Map your Job Openings Enrichment field to the relevant HubSpot company property ⚡️ Ensure auto-update is turned on at the table level to automatically refresh your data. Part 2 - In HubSpot 1. Create a company-based workflow ⚡️ Trigger Criteria: Property value changed → Current # Open Sales Roles is known → AND Current # Open Sales Roles is greater than or equal to 1 2. 🌴 Branch: Active Customer, Open Deal, Closed Lost Opportunity, and Marketing Opportunity. → Active Customer: Lifecycle stage is any of Opportunity or Customer → Open Deal: Lifecycle stage is any of Opportunity → Closed Lost Opportunity: Company is associated to: Any Deal And associated Deal has all of: Deal stage is any of Closed Lost (Sales Pipeline) 3. ✅ For each branch create an appropriate next step task → Active Customer: Evaluate growth opportunity for “Company Name” and assign to company owner → Open Deal: Ask about new job opening in discovery and assign to sales owner → Closed Lost Opportunity: Enroll account in closed-lost sequence and assign to sales owner 4. 📋 Add the enrolled company to a static list “Actively Hiring Relevant Roles” → Use this list to build contact lists, enroll in sequences etc 💡 If you like the direction this is heading but would like to see it taken further, drop me a comment or follow this thread. Working on a few ideas and would love early testers. P.S. I’m building a niche newsletter full of playbooks for GTM teams (not just sales ✨) using HubSpot. Get a new step-by-step use case playbook in your inbox each week.

📈 More than doubled our enterprise revenue 🚀 Expanded to 850+ enterprise customers, including 20% of the Fortune 500 💰 Exceeded quota for 10 quarters straight This says it all -- this past year at Jasper has been one of the most exciting of my career. After working with our customers for the past year, I'm now 100% convinced that AI is going to transform the types of results that are possible with marketing. The AI App Library and Marketing Workflow Automations we're launching in the product today are our first step in distilling all our learnings into a product experience. If you're a marketer working at an enterprise and you want more leads or to launch products faster, give it a try, the time to get on the train is now!

So incredible to watch the evolution of Jasper, from early GenAI adopter for blog posts, to a true Marketing AI Platform that can be used across nearly persona in the function. I loved the examples in the blog post of the Apps built, for Ads, Print, and Keywords. And the addition of Marketing Automation Workflows, using AI, is the future of how marketers derive the most value from AI (the ABM example that Jasper used internally is what every Enterprise should be doing). Excited for the continued platform innovation, and the accelerating adoption in the Enterprise! Well done, Team Jasper!

I love being a marketer at an AI marketing company. Aside from the meta of it all, we get to help define what the future of marketing looks like. Three years ago, Jasper started out as an "AI Writing Assistant" primarily serving individual content creators. But as the market has evolved, so has our platform. Today, we are the world's leading generative AI platform for marketing, delivering workflows at scale for 850+ enterprise customers, including 20% of the Fortune 500. 🔥 And as someone who's been using this platform day-in and day-out, let me tell you: it's *powerful* — like driving bottom-line impact on a scale that was previously impossible powerful. So excited for what’s to come 🚀