MarTech Edge’s Post

In programmatic trading, there’s no one-size-fits-all. 🎯 Every buyer has unique priorities—whether it’s cost, quality, or scale. But here’s the secret: prioritising quality inventory can make all the difference. Download the Media Quality Report 2024 now for expert insights that will help to make smarter, more informed decisions. https://lnkd.in/gBgBp3Ww #picnic #PIQ #adtech #digitaladvertising #sustainableadvertising #QMR2024

In programmatic trading, there’s no one-size-fits-all. 🎯 Every buyer has unique priorities—whether it’s cost, quality, or scale. But here’s the secret: prioritising quality inventory can make all the difference. Want to learn why focusing on quality is key to driving better campaign outcomes? Download the Media Quality Report 2024 now for expert insights that will help you make smarter, more informed decisions. https://lnkd.in/eK8Wt5mn #picnic #PIQ #adtech #digitaladvertising #sustainableadvertising #QMR2024

Media buyers rely on AAM’s Media Intelligence Center to find trusted cross-media publisher data. In April, individual publisher report downloads were up 80% year over year. Agencies download batches of these reports to power their planning systems and reference throughout the year. One of the top media agencies downloaded more than 800 reports in April. Learn more about maximizing your media investments and finding verified premium publishers: https://hubs.li/Q02xyg9S0 #media #data #mediabuying #digitalpublishers

Looks like the huge surge of demand created by the Pandemic has dried up, and smart marketers need to start creating their own activity at the top of the funnel. Time for #RADIO to shine and for Dickey Broadcasting Company to implement its investments in #attribution and #pixel tracking for added measurability! "The resurgence of brand advertising is another significant trend for 2024, as companies prioritize long-term brand equity over immediate conversions." (Source: Mediaocean 2024 Market Outlook Report) https://lnkd.in/ev9snJBS

In an increasingly competitive digital advertising landscape, media sellers find a fresh edge with attention metrics. This rapid-fire panel hosted by Adelaide explores why attention metrics aren’t just another buzzword but a pivotal strategy for publishers and SSPs like Financial Times, PubMatic, and The Telegraph to stand out, generate demand, and improve advertiser outcomes. Join me, Nicola Spooner and Lee C. at MAD//FEST from 3.45pm on 3rd July as we discuss the practical benefits, the evolving marketplace, and the promising future of attention measurement and activation.

We are officially live. 🎉 Today, our Planning Director Oliver Bertwistle will be talking at the IPA (Institute of Practitioners in Advertising) TouchPoints 2024 Launch about how WRP is revolutionary for advertisers. If you have some time this morning it's not too late to register for the webinar. Click the link below to sign up virtually for your exclusive access: https://lnkd.in/etfdYMSp #ipa #advertising #media #talk #audienceinsights #datainsights #mediaagency

Working on a pricing strategy that can maximise the return of your media portfolio? Nielsen Ad Intel can give you insight into how and where advertisers are spending their media budget. Find out more! https://bit.ly/3HcNHv7

The 2025 Industry Pulse Report, recently published, explained that 'CTV and Digital Video Continue to Strive.' It acknowledges that 'consumers are continuing to shift from linear TV to digital alternatives - and ad spend will follow'. - Some major CTV players have recently rolled out new playable and shoppable ad formats while others have developed picture-in-picture ads to combat ad blockers. - 73% of media experts agree that the shift in ad spend from linear TV to CTV will continue.  - 71% of media experts say the accelerated consumption of social video will continue to drive programmatic video ad spend. - 68% of media experts think the shift in ad spend from programmatic display to programmatic video will continue.  - 78% of media experts agree that it will be critical for media measurement and optimisation platforms to help advertisers avoid CTV ad frequency overload. For the full report; https://lnkd.in/g4wmPpBu #RedMediaPlus #CTV #LinearTV #Media #ConnectedTV #Advertising #TVLandscape #Streaming

With principal-based media reportedly on the rise, some caution against it while others see potential cost savings. For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

AAM Brand View boosts publisher data visibility 🚀 In Q3 publishers with active Brand View profiles saw a 17% increase in advertiser engagement with their data in AAM’s Media Intelligence Center when compared to 2023. The platform is a valuable tool for publishers to share their complete brand story with advertisers. Learn more about how publishers use Brand View to showcase their cross-media data: https://hubs.li/Q02TgYlx0 #publishers #media #mediabuying #brandstory