Martechvibe ’s Post

How is AI and machine learning revolutionizing advertising effectiveness? In this feature by Times Techies, Vasuta Agarwal, InMobi's Chief Business Officer explores the impact of AI in generating powerful content and creatives at scale, optimizing ad campaigns, enhancing targeting precision, and much more. Uncover her take, as well as insights from other industry leaders.   #AI #AdTech #innovation #AIinAdvertising

#programmaticpioneerssummit. This year's summit is only 7 weeks away. The below image is #AI generated, so why not meet with me and my colleague Kimmo Valtonen to discover how #GENAI can power contextual, sentiment driven targeting helping to future proof your campaigns as we move to a cookieless future. #programmatic, #CPM, #Contextual, #cookieless

Is it the END TIMES for targeting on ad platforms? 🤯 No...not if you learn to survive (and THRIVE!) On August 28th, Josh Muskin, VP of Sales & Marketing, will give you the survival guide to navigating ad platforms like Google and Meta which have taken targeting controls out of the hands of marketers and put them squarely into the hands (digits?) of AI and Machine Learning. Grab a seat at this webinar to be sure you have a survival strategy. Plus you'll have time for a Q&A to ask your questions. Register soon. Seats are limited. https://lnkd.in/eXF48iJv

Interesting post from our member FINN Partners on the 'AI conundrum'. Key take-aways for those targeting the silver market include: "...the creation of personalized content tailored to different audience segments can be automated through the use of AI by analyzing stakeholder data. AI can identify individual and demographic preferences, behaviors and reactions, allowing communications teams to craft messages that resonate with specific audiences." Read their post for more information and ideas: #marketing #AI #marketsegmentation #TechTrends

Unleash the Power of AI with Adscalender! 🚀 Ready to take your social media game to the next level? Look no further! With Adscalender, you can now create innovative postings, target the right audience, and optimize your ads using AI. Say goodbye to guesswork and hello to results! 💡💪 #Adscalender #SocialMediaMarketing #AI #Innovation #Advertising #DigitalMarketing #BoostYourBusiness #AdOptimization

What is the #AI Conundrum? FINN Managing Partner Ryan Barr explores how artificial intelligence is continuing to reshape public relations and financial communications, from augmented targeting and personalization to automated content creation to data-driven strategies. Read more on how AI is transforming the way we communicate in O'Dwyer's Public Relations News 👉 https://lnkd.in/g2ixZ-fF #PublicRelations #AI #Communications #TechTrends #PRIndustry #Innovation

The media industry is on the brink of an AI-powered transformation. Learn about key innovations like dynamic ad targeting and ethical considerations for the future. Read our recent blog to find out how #AI is shaping tomorrow’s entertainment https://lnkd.in/gpC7SK4Y

🔥 Ready to supercharge your online business? Introducing OTracker by ONPASSIVE - the ultimate IP tracking device powered by AI! 🚀 With OTracker, you'll unlock invaluable insights into your target customers' behaviors when they visit your website. 💡 🎯 Say goodbye to guesswork and hello to precision targeting! OTracker empowers businesses of all sizes to identify their ideal audience with pinpoint accuracy. Whether you're a small startup or a large corporation, OTracker is your secret weapon for success in the digital landscape. 💼 💥 But that's not all! OTracker comes packed with AI features that revolutionize the way you understand your online traffic. From detailed analytics to real-time monitoring, OTracker puts you in control of your digital footprint. Plus, with a risk-free 7-day trial, there's no reason not to give it a try! Don't miss out on the opportunity to take your business to new heights. Join the OTracker revolution today and watch your online presence soar! 🚀 #OTracker #AI #DigitalMarketing #BusinessSuccess

Stay ahead with the latest in ad technology! Google’s new AI tools make targeting and performance predictions more precise. 🧠 🔍 Use AI insights to maximize your ROI and take your campaigns to the next level. Ready to leverage AI in your strategy? Get in touch with us! #googleads #metaads #meta #digitalmarketing #clickspire #consultingservices #businessgrowth #socialmediaagency #digitalstrategy

Here’s a tough bite to swallow: Cookie-less doesn’t mean ID-free! Cookie-less targeting can still use alternative identifiers like IP addresses. Truly ID-free targeting makes decisions without relying on any identifiers. At Inuvo, we use probabilistic methods based on bid request information, matching concepts, and geolocation to our models using IntentKey AI. This allows us to be completely agnostic of whatever ID is present. With IntentKey, even when users are in incognito mode or signed out of their email, we can still effectively target them. Learn more: ow.ly/XSup50Snz5u #DataPrivacy #FutureOfAdvertising #ThirdPartyCookies