Marty Bennett’s Post

#SocialMediaMonday - How do you craft your international student messaging? Making decisions based on what future students want to hear? If not, download this TAP survey of 4000+ international prospects on how hearing from current students matters most. #intled https://buff.ly/4bEONxF

☎️ Do phone conversations matter to a generation of digital natives? ✔️ Yes. QS data shows that phone calls remain a key channel for meaningful conversations with your prospective students. 💡In fact, when a phone call was the first point-of-contact with a university, it was the channel which was most likely to convert to enrolment – with phone enquiries showing a 10% conversion rate compared to email (8%) and live chat (8%). Of course, prospective students utilise a plethora of channels and information sources to inform their decision-making. But we found that those who connected via phone in the first instance were the most likely to convert, so it’s possible that prospective students are reserving phone calls for the conversations and questions that matter to them most. How to manage your channel strategy is one of the many aspects we’ll be exploring in more depth at The PIE Live Europe in our session on ‘Thriving, not surviving: A data-led approach to recruitment resilience’ in London on 19-20 March. 📊 Meet our team at the QS Insights Lounge for a FREE snapshot of your institution’s current and future student recruitment potential. 🚀Gain in-depth understanding of your institution's strengths, weaknesses and subject level performance. 🚀Learn how you're performing relative to your national and international competitors. 🚀Find out what is influencing student decision-making with bespoke insights from the world's largest prospective student survey. Book a slot by completing a short booking form here or drop into the QS Insights Lounge on the day: https://lnkd.in/eBZJCKdG #StudentRecruitment #IntlEd #PIELIVE24 The PIE

#Highered friends. What if you could:  👀 See trends and act on them before they hit?   📈 Make data-driven decisions with confidence?   ❓Easily answer your student recruitment questions?   🎯 Develop targeted student recruitment strategies for maximum impact?      Now you can.      QS 360 is here. And it’s changing the way we recruit students.       Set the standard for success in 2024/25. Explore QS 360 now: https://lnkd.in/dmQqJEb7 #Your360View #IntlEd

We are in the process of putting together our 2023/24 impact report and, as part of this, we are reviewing the Google form responses that we sent to students following their one to one guidance appointment. Out of 1,164 appointments, just 43 have completed it but that's ok! Look at the lovely things they had to say when asked about the best part of their appointment. For those interested, the top comments in the "how could your appointment be improved" were: ⌛ More time 🔊 Quieter Space 🔂 Follow up appointment Well done Rayanne Ordette Katatic and Elizabeth Lloyd RCDP for your fab feedback. #careersguidance #careerseducation #careersadvisor

How are your January numbers for your online programs looking? Tune into to this webinar to get the latest on you can build an online program recruiting plan that helps you reach your goals.

Tomorrow's webinar will focus on 10 must do, data driven strategies for online growth, all underpinned by the data RNL collected in our online student recruitment report which surveyed 1,500 online and prospective students!

Love them or hate them, phone calls absolutely still need to be a part of your student recruitment communications strategy as we enter 2025. Just like you and me, most students don’t answer random calls from phone numbers they don’t recognize. If you want more students to answer their phone it’s critical that you schedule the call ahead of time AND explain the reason/purpose for your call. Scheduling can be done with a short email or text message. Phone calls should primarily be used for important conversations, or to deliver some unexpected, positive news. For example, setting up a call with newly admitted students and their parent(s)/guardians(s) to talk about the financial aid process is a smart strategy. Another one that we continue to recommend is using call campaigns to help with numbers and registration for your admitted student events. #highered #higheredmarketing #higheredleadership #emchat

Higher Ed Marketers, Recruiters and Admissions Specialists: Unlock practical strategies for boosting enrollment with insights from our national team at Advance Education. This FREE guide contains insights on how and when to target students and their parents as well as valuable ideas for content. You never know where the next big idea will come from!

Need to revolutionize your student recruitment strategy? Check out our conversation with DJ Menifee where we explore the 'enrollment ecosystem'—a dynamic approach that goes beyond traditional enrollment funnel methods. Learn how to adapt to the fluid paths of today’s students and create a nurturing environment that enhances both recruitment and retention. https://lnkd.in/gU3uT-cs

Did you know that #MyLiaison doesn’t only benefit student users? Institutions that partner with #MyLiaision receive a steady stream of highly qualified leads from domestic, international, online, and adult learners. These individuals are ready to move forward with their academic journeys, making them more likely to convert upon acceptance. What could #MyLiaison do for your campus? https://hubs.ly/Q02zbBlV0