Maša Vodalov’s Post

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗮 𝗖𝗶𝘁𝘆 𝗧𝗵𝗮𝘁 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗢𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁 Dubai isn’t just a city, it’s a whirlwind. Blink, and something’s changed! A new skyscraper, a rebranded venue, or an entirely new audience trend. One time, I was mid-campaign for a hotel launch. Everything was se. Ads ready, messaging on point. Then came the curveball: the hotel decided to unveil a surprise luxury experience mid-campaign. Panic? Just a little. We had to pivot fast. Within hours, we brainstormed, rewrote copy, and updated visuals to emphasize the exclusivity of their new offering. What felt like chaos turned into results: 35% more bookings in the first week alone. That experience taught me a valuable lesson: Marketing in Dubai is never static. Flexibility isn’t just a skill her, it’s survival. What’s the fastest you’ve ever had to change direction in your work? 🔄 Repost if you’ve thrived under pressure! 👉 Follow me for marketing stories that show the beauty (and chaos) of working in a city that never stays still.

Isn’t following a trend the opposite to being unique? and isn’t marketing all about standing out & being differentiated? when did copying become the norm? 🤔 In the rush to "go viral" or "stay relevant," we’re seeing more brands hop on trends instead of creating something genuinely unique. The famous Dubai Chocolate Fix crafted a brand that authentically captures the city’s vibrant essence. But now, we’re seeing countless brands not just mimicking its branding, but even adopting similar names—calling themselves “Dubai Chocolate” without offering anything new. This kind of imitation may grab attention initially, but it dilutes the very quality that attracts customers: originality. Following trends might seem like the easier path, but it's often at the expense of true brand identity and long-term impact. If you want your brand to resonate, resist the urge to follow. Innovate. Stand out. Because real marketing success lies in differentiation—not in blending into the noise. 🌟 Where have you noticed brands losing their edge by chasing trends? Let’s talk 👇 #marketingstrategy #branddifferentiation #authenticity #themarketingmovement the marketing movement

Many of the real estate videos you see on Instagram, especially from Dubai, are a mix of both showcasing and marketing. Some agents use Instagram as a way to build their personal brand, showing off luxury properties, lifestyle, and market expertise to attract potential buyers. While some may be actively selling properties, others might focus more on generating leads, creating awareness, or establishing credibility in the market. The luxury market in Dubai is competitive, and social media presence can help agents stand out. However, it's also true that some content is more about building visibility and "social proof" rather than immediate sales. So, while many agents are genuine in their efforts, a portion of the content may be more about marketing than direct selling. What has been your experience with this type of promotion in your real estate work? #DubaiRealEstate #LuxuryLiving #RealEstateMarketing #PropertyInvestment

🚀 When creativity meets indulgence: A fusion you didn’t see coming! 🚀 We’re thrilled to share our latest design and communication project: an exciting campaign that imagines the perfect blend of two iconic brands, FIX, the luxury chocolate from Dubai, and El Mordjene, Algeria’s favorite spread. 🍫🇦🇪🇩🇿 Our vision? To create a unique fusion that chocolate lovers have been dreaming of! Through bold design and clever strategy, we’ve brought this concept to life, leaving one question: Is this real, or just an imaginative campaign? But we need your feedback! What do you think of this slogan we’ve chosen for the campaign: “Give me MORDJENE of it!” 🤔 Is it memorable? Does it capture the essence of both brands? 🔍 Check out the visual we created and share your thoughts in the comments! Tell us if you think this slogan could become the next big thing. Tag colleagues, friends, and even the brands to get their take! Your insights could help shape the future of this collaboration. #CreativeDesign #MarketingCampaign #FIXxElMordjene #SloganFeedback #BrandFusion #ViralAdvertising #BoundlessCreativity #InnovativeBranding

🌟 Unpacking the Viral Success of #DubaiChocolate! 🌟 As a global luxury expert, I’m excited to share insights from my latest YouTube video where I explore the phenomenon of #Dubai's viral chocolate! 🍫✨ In this short video, I discuss what makes this delectable treat so irresistible, leveraging data from tools like Digimind to uncover the marketing strategies driving its popularity. Special thanks to Lovin Dubai for their insights and Bateel International, my go-to for luxury chocolates! Curious about the fascinating search trends and cultural elements behind this chocolate sensation? 🔗 Watch the full analysis (5-minute version) on my Youtube Channel Chic French Living! 🔗 Watch the short 2-minute version below! Let’s connect and discuss how effective marketing can elevate luxury brands to viral status! #DubaiChocolate #LuxuryBranding #MarketingInsights #ÉmilieCousteau #Digimind #LovinDubai #Bateel #CulturalIntelligence

The first time someone cracks open that chocolate and reveals the green center? That’s the HOOK! I’m shocked no one on LinkedIn is talking about FIX Chocolate. The viral Dubai sensation. A vibrant green center made of pistachio butter, tahini, and flaky Kataifi pastry, all hugged by rich chocolate. It’s like a layered story. FIX didn’t just go viral because it tastes good (though it does). They turned their product into a visual experience: an irresistible moment of discovery. Their approach wasn’t groundbreaking in theory but genius in execution: take what’s familiar, layer it with the unexpected, and let curiosity do the rest. The result? A brand that built millions in revenue, not through ads, but by turning their product into an unboxing experience that begged to be shared. It’s a lesson for all of us: Sometimes the best strategy isn’t inventing something new but framing the ordinary in a way people can’t resist. And yes, I tried recreating it at home. Took me 15 minutes and a lot of hope. Let’s just say FIX won this round. ;)

While shopping at Times Square Center Dubai over the weekend, I stumbled upon a pop-up shop selling handmade crafts. The vibrant colors and intricate designs caught my eye. I struck up a conversation with the artist, who shared the inspiration behind her work—each piece reflected a blend of her cultural heritage and modern design. Curious about her sales approach, I asked if she was planning to promote her pieces online. She sighed and replied, “I just sell what I have; I haven’t thought much about marketing.” This conversation got me thinking about how important it is to tell our stories effectively. As marketers, we often overlook the power of a personal narrative that connects our products to our audience. It’s not just about selling a product; it’s about sharing a story that resonates with people. In our fast-paced market, let’s remember to highlight the passion and creativity behind our offerings. As we strategize moving forward, let’s focus on initiatives that showcase our unique stories and foster a deeper connection with our audience. After all, meaningful engagement is what truly drives success.

Desirability is important. So is Integrity 🖤 See Danny Younis exposure of opaque and ambiguous luxury marketing. (link in the comments).#luxurybranding Scientia est Potentia - Knowledege is Power #ethicalluxurybusiness #thefreshkid

Want to grab attention? Dubai malls are doing it by using real people as mannequins. 🛍️ Think about it—real people showcasing products instead of lifeless mannequins. This isn’t just creative, it’s genius. It grabs attention, creates an experience, and leaves customers talking about it long after they leave. Why? Because attention is everything. The brands that win are the ones who think outside the box and aren't afraid to be different. It’s simple: if you’re not getting noticed, you’re getting ignored. 💥 Lesson: Stop blending in. Stand out. Use creativity to make people stop and pay attention. What’s the boldest marketing move you’ve seen lately? Drop it in the comments below!👇 #MarketingStrategy #GetAttention #StandOut #Innovation #Branding #CustomerExperience #CreativeMarketing #MarketingTips