Maša Vodalov’s Post

Isn’t following a trend the opposite to being unique? and isn’t marketing all about standing out & being differentiated? when did copying become the norm? 🤔 In the rush to "go viral" or "stay relevant," we’re seeing more brands hop on trends instead of creating something genuinely unique. The famous Dubai Chocolate Fix crafted a brand that authentically captures the city’s vibrant essence. But now, we’re seeing countless brands not just mimicking its branding, but even adopting similar names—calling themselves “Dubai Chocolate” without offering anything new. This kind of imitation may grab attention initially, but it dilutes the very quality that attracts customers: originality. Following trends might seem like the easier path, but it's often at the expense of true brand identity and long-term impact. If you want your brand to resonate, resist the urge to follow. Innovate. Stand out. Because real marketing success lies in differentiation—not in blending into the noise. 🌟 Where have you noticed brands losing their edge by chasing trends? Let’s talk 👇 #marketingstrategy #branddifferentiation #authenticity #themarketingmovement the marketing movement

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗮 𝗖𝗶𝘁𝘆 𝗧𝗵𝗮𝘁 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗢𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁 Dubai isn’t just a city, it’s a whirlwind. Blink, and something’s changed! A new skyscraper, a rebranded venue, or an entirely new audience trend. One time, I was mid-campaign for a hotel launch. Everything was se. Ads ready, messaging on point. Then came the curveball: the hotel decided to unveil a surprise luxury experience mid-campaign. Panic? Just a little. We had to pivot fast. Within hours, we brainstormed, rewrote copy, and updated visuals to emphasize the exclusivity of their new offering. What felt like chaos turned into results: 35% more bookings in the first week alone. That experience taught me a valuable lesson: Marketing in Dubai is never static. Flexibility isn’t just a skill her, it’s survival. What’s the fastest you’ve ever had to change direction in your work? 🔄 Repost if you’ve thrived under pressure! 👉 Follow me for marketing stories that show the beauty (and chaos) of working in a city that never stays still.

Many of the real estate videos you see on Instagram, especially from Dubai, are a mix of both showcasing and marketing. Some agents use Instagram as a way to build their personal brand, showing off luxury properties, lifestyle, and market expertise to attract potential buyers. While some may be actively selling properties, others might focus more on generating leads, creating awareness, or establishing credibility in the market. The luxury market in Dubai is competitive, and social media presence can help agents stand out. However, it's also true that some content is more about building visibility and "social proof" rather than immediate sales. So, while many agents are genuine in their efforts, a portion of the content may be more about marketing than direct selling. What has been your experience with this type of promotion in your real estate work? #DubaiRealEstate #LuxuryLiving #RealEstateMarketing #PropertyInvestment

In Marketing you have to hit the streets running! That old advice “You’re never going to make any friends, if you don’t put yourself out there” is particularly true when it comes to reaching target audiences. The goal of street-level efforts is not only to put your brand out there, but also to make yourself the most engaging and fun person at any party. You do this by giving consumers the chance to see, smell, touch, and even taste your product (assuming it’s edible). Although I have never been to Dubai 😂.Someone mentioned to me that when you go to Dubai mall the will temper with all your five sense that you can remove your MasterCard and spend 100,000 dollars without shaking..Right there that's the power of Guierella marketing cause everyone that visit Dubai mall it will force them to talk about it. As you market your products and services it's imperative to hit the Streets running. In closing,am just your boy😊 #Guirellamarketing. #Thursdayedition #Sales #Marketing

🚀 When creativity meets indulgence: A fusion you didn’t see coming! 🚀 We’re thrilled to share our latest design and communication project: an exciting campaign that imagines the perfect blend of two iconic brands, FIX, the luxury chocolate from Dubai, and El Mordjene, Algeria’s favorite spread. 🍫🇦🇪🇩🇿 Our vision? To create a unique fusion that chocolate lovers have been dreaming of! Through bold design and clever strategy, we’ve brought this concept to life, leaving one question: Is this real, or just an imaginative campaign? But we need your feedback! What do you think of this slogan we’ve chosen for the campaign: “Give me MORDJENE of it!” 🤔 Is it memorable? Does it capture the essence of both brands? 🔍 Check out the visual we created and share your thoughts in the comments! Tell us if you think this slogan could become the next big thing. Tag colleagues, friends, and even the brands to get their take! Your insights could help shape the future of this collaboration. #CreativeDesign #MarketingCampaign #FIXxElMordjene #SloganFeedback #BrandFusion #ViralAdvertising #BoundlessCreativity #InnovativeBranding

Beverage brand in UAE using “magic” in their marketing poorly ❌ As Director of Innovation & Magic here’s what I’d do ✅… - Show customers how it’s magic. - Utilise magicians tools like smoke and fire to communicate how magical the drink is. - Create a moving image (cinemagraph) that adds an element of magic. - Use levitation or something “impossible” to showcase the experience people can have drinking it. I can do all of the above and more for many products/services. What’s more impressive is that country and region doesn’t matter as magic is a universal language. 🌏 It’s frustrating to see brands under-utilising “magic” with their marketing campaigns. Don’t just say your product is magic - SHOW IT. To massively out perform with your next “magic” marketing campaign, message me or submit an enquiry via www.scottperrymagic.com #spmuk #magician #marketing #marketingideas

🌟 Unpacking the Viral Success of #DubaiChocolate! 🌟 As a global luxury expert, I’m excited to share insights from my latest YouTube video where I explore the phenomenon of #Dubai's viral chocolate! 🍫✨ In this short video, I discuss what makes this delectable treat so irresistible, leveraging data from tools like Digimind to uncover the marketing strategies driving its popularity. Special thanks to Lovin Dubai for their insights and Bateel International, my go-to for luxury chocolates! Curious about the fascinating search trends and cultural elements behind this chocolate sensation? 🔗 Watch the full analysis (5-minute version) on my Youtube Channel Chic French Living! 🔗 Watch the short 2-minute version below! Let’s connect and discuss how effective marketing can elevate luxury brands to viral status! #DubaiChocolate #LuxuryBranding #MarketingInsights #ÉmilieCousteau #Digimind #LovinDubai #Bateel #CulturalIntelligence

Right marketing of your product can make people travel to countries for it - Don't believe me? After reading this post you will. There is a very popular show in Dubai named 'La Perle Aqua Show' For those of you who don't know this is a breathtaking show in Dubai. It is a fusion of immersive artistic performances, imagery, and technology. I came across a reel about this show just a few weeks before my visit. The reel showed and marketed the show in such an amazing way that I loved it at first sight! I shared it with my brother and we knew that we had to watch it. We booked the tickets for it and experienced this amazing show. But, would it have been possible if I hadn't come across that reel? No, right? This is exactly what the power of the right marketing is. The more you are visible, the more you sell! A lot of founders and brands are still not leveraging social media the right way. If they market their product subtly yet effectively, their sales can skyrocket. And people who you don't even pay for marketing will do it for you, just like how I am doing right now. Understood the importance of right marketing? Ready to take action? DM Mona Agrawal and I will help you out! #personalbranding

Desirability is important. So is Integrity 🖤 See Danny Younis exposure of opaque and ambiguous luxury marketing. (link in the comments).#luxurybranding Scientia est Potentia - Knowledege is Power #ethicalluxurybusiness #thefreshkid

Want to grab attention? Dubai malls are doing it by using real people as mannequins. 🛍️ Think about it—real people showcasing products instead of lifeless mannequins. This isn’t just creative, it’s genius. It grabs attention, creates an experience, and leaves customers talking about it long after they leave. Why? Because attention is everything. The brands that win are the ones who think outside the box and aren't afraid to be different. It’s simple: if you’re not getting noticed, you’re getting ignored. 💥 Lesson: Stop blending in. Stand out. Use creativity to make people stop and pay attention. What’s the boldest marketing move you’ve seen lately? Drop it in the comments below!👇 #MarketingStrategy #GetAttention #StandOut #Innovation #Branding #CustomerExperience #CreativeMarketing #MarketingTips