Material Mastery | Circular Transition Accelerators’ Post

🎯 Why Material Mastery Says NO to Black Friday 🎯 As the shopping frenzy approaches, we at Material Mastery choose a different path, focusing on sustainability and mindful consumption. Here's why: 💡 1. Environmental Impact: Black Friday leads to a 25% increase in waste in the U.S. between Black Friday and New Year’s Day. In the UK, it generates 429,000 metric tonnes of greenhouse gases, equivalent to 435 return flights from London to New York. Business Waste 💡 2. Overconsumption: Approximately 80% of Black Friday purchases are discarded after a few uses, contributing to the throwaway culture. Business Waste 💡 3. Consumer Sentiment: A YouGov poll found that 42% of people believe Black Friday purchases are bad for the environment, and 50% acknowledge it contributes to landfill waste. At Material Mastery, we prioritize durability, ethical production, and environmental responsibility over fleeting discounts. Join us in making conscious choices that benefit both people and the planet. 🌍 What are your thoughts on Black Friday? Share below! 👇 #Sustainability #MindfulConsumption #EnvironmentalImpact

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