Matt Edelman 🔜 CES’ Post

Super excited about the updates and announcements from the Roblox Developer Conference 2024 and what this means for all brands but music artists in particular. Here are the highlights... 🔥 #Shopify is coming - major announcement which means very soon artists and labels will be able to sell physical merch, tickets and music via Roblox - massive and just the start, expect to see other major e-commerce partners announced in the months ahead. 🔥 What’s Playing and Music Charts - both launching early next year allowing people to find popular and trending experiences or songs from breakout artists across the Roblox community as the platform aims to become a major player in music discovery - get ahead of it! 🔥 Distrokid - Roblox announced an integration with the music distribution service to offer eligible artists a straightforward and official way to upload and share their music on Roblox 🔥 Party - a new feature enabling friends to play and chat together seamlessly, this could be awesome for artist release parties and live events 🔥 Scale - Roblox have hit 80m daily users and are targeting 1B by 2030. They believe 10% of all gaming content revenue worldwide ($180b/y) will flow through the Roblox ecosystem and be distributed within the community when they hit 300m - Are you there yet? If you are not there yet but would like to be or just interested in learning more about any of the above then feel free to reach out. With the #1 artist experience on the platform and our ongoing commitment to helping artists and labels in this space we’re mega excited by all of the news! Karta Learn more: https://lnkd.in/eAHFkSJA #roblox #UGCgaming #metaverse #shopify #realworldcommerce #immersiveshopping #immersivecommerce #marketing #gaming #music

🌟 As Roblox continues to dominate with 77.7 million daily active users, insights from Tian Lim, VP of Product, reveal promising growth in genres like horror, open world action, and sports. 🎮👻 Open world: “Our users want games like these where they can explore, connect, and play with friends in real-time,” Lim said. Sports: During Q1 2024, Roblox users conducted 13.5 million sports-related searches, and it discovered plenty of unmet demand for soccer, American football, and basketball experiences. People in Brazil, for example, indicated high interest for experiences set in that country. Social co-opetition: This is a fast-growing cluster of genres and experiences that typically feature working with others to solve or create something. Driving or Racing: “Our research showed players want much more of this genre, especially those who are racing, stunts, and driving tricks enthusiasts. At the same time, we saw that extremely local content, like Japanese train simulators and train stations..." #Roblox #GameDevelopment #DigitalInnovation #UserEngagement #EmergingMarkets #CreativeIndustry

While the "metaverse" was a buzzword in 2022 that has calmed down over the past year, however, virtual worlds should not be overlooked, especially as technology and gaming ecosystems progress. According to a recent Billboard article, Roblox has 71.5 million average daily active users. This shift towards immersive online platforms like Roblox and Fortnite is reshaping how artists and labels think about music engagement and monetization. #musicindustry #roblox #fortnite https://lnkd.in/eGurB3fE

Roblox has 60bn messages sent on the platform every month 🤯 that's more than WhatsApp. But what about sound? Well now it's becoming easier to communicate through sound on the platform. Developers on Roblox have created an Audio API where you can elevate sounds in-side of experiences. The video below explains further 👇 but now you can have more control over sound and voice chat. Through something simple like a walkie-talkie, you can hear the same sound from one avatar to another. You can create rooms or objects from one place to another and have multiple different sounds playing at the same time i.e. music rooms like a club playing different genres! Is this a further opportunity for music artists and brands on #Roblox? What do you make of this? Comment below or DM me for more. We have some amazing strategies and ideas for platforms like Roblox at Wolfpad Gaming Ltd. With experience in working with some major brands. Always open to discussions to see how we can help you. #gaming #marketing

🎮 🌐 Let's Take a Closer Look at Roblox! Why is it so popular? In short, #Roblox’s blend of user-generated content(#UGC), a variety of #games, #social interaction, easy access, opportunities for #monetization, frequent updates, and active #community involvement has led to its massive appeal across a diverse age group. There’s definitely a lot to learn from Roblox when it comes to virtual world business strategies. Considering Roblox for your brand? Here’s where you should start 👉 Metaverse Marcom https://lnkd.in/dduDVmiM

Parents, if you see a strange Fandango charge hit your credit card this week, now you know why. ❓💲 To promote the release of Beetlejuice 2 "Beetlejuice, Beetlejuice," Warner Bros. Entertainment & Fandango just launched a first-of-its-kind Roblox activation called "Escape the Afterlife" that aims to introduce a decades old IP to gen-z and gen-alpha audiences ahead of the theatrical release this September. 🆕 🎥 And while launching an in-game experience is nothing new for studios and brands 🎮 🤖 Warner Bro's became the first studio to give players (13 and up) the ability to purchase tickets, in-game. 🎬 🎟 🎮 💴 To further stay on-trend, they're incentivizing this with in-game exclusives like movie-themed avatars with their purchase 🎩 A staple of any in-game promotion worth its salt. 🥩 And this makes sense for many reasons: 1) Beetlejuice 1 came out in 1988 and given Roblox has over 77 million daily active users (most under the age of 16). This sounds like the perfect way to introduce the franchise to a new generation of fans. 2) Gen-z and gen-alpha value community-driven, digital activations that cater to their consumption habits. And this feels like it hits that nail right on the head. 3) Going down-funnel: Gaming and social platforms are typically considered great, upper-funnel tactics, but selling an easy to fulfill, digital product is the perfect way to get to the bottom of the funnel and truly leverage the power of fomo. Admittedly, I don't spend a ton of time on Roblox, but since I was such a huge fan of the first movie, im excited to check this one out. #roblox #videogames #digitalmedia United Esports

Warner Bros. Entertainment, Roblox, and Fandango have teamed up to bring a unique experience to fans of Tim Burton’s iconic “Beetlejuice” series. For the first time ever, you can purchase tickets for the highly anticipated “Beetlejuice 2” directly within Roblox! 🕹️ Starting now, Roblox users aged 13 and up in the U.S. can dive into the spooky “Escape the Afterlife” experience, where they can explore immersive worlds inspired by the original and upcoming movies. As you navigate through these eerie landscapes, you can also buy your movie tickets right in the game. Plus, ticket buyers will receive an exclusive Beetlejuice avatar item to use within Roblox! 👻 This innovative collaboration not only connects with existing Beetlejuice fans but also introduces the mischievous spirit to a new generation. It’s a fantastic example of how the digital and physical worlds are merging to create unique, engaging experiences. At UGCverse.io, we’re all about bridging the gap between virtual achievements and real-world rewards. Imagine the possibilities when creators and brands come together to offer even more exciting opportunities like this! Whether it’s exclusive in-game items, real-world perks, or unique experiences, the future of user-generated content is brighter than ever. 🌟 Join us at UGCverse.io and be part of the revolution where your creativity meets endless possibilities! #Roblox #movies #gaming

🎟️ Are we witnessing the future of live entertainment? 👀   On Sunday, the gaming platform Fortnite assembled some of the world's largest artists for a huge virtual hip-hop concert.   This saw Snoop Dogg, Ice Spice, Eminem and the late Juice WRLD perform to a record 14.3 million players, a massive 25% more than its previous event last December.   Here are the 3 things that fascinate me most about this:   🤯 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐡𝐮𝐠𝐞 𝐧𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐚𝐭𝐭𝐞𝐧𝐝𝐞𝐞𝐬 ('𝐩𝐥𝐚𝐲𝐞𝐫𝐬') 𝐟𝐨𝐫 𝐰𝐡𝐚𝐭 𝐭𝐮𝐫𝐧𝐞𝐝 𝐨𝐮𝐭 𝐭𝐨 𝐛𝐞 𝐚 15-𝐦𝐢𝐧𝐮𝐭𝐞 𝐬𝐡𝐨𝐰   To put this into perspective, the highest ever attendance at Glastonbury, a 5-day festival featuring hundreds of performers, is 300,000 (48 times smaller).   My take is that gaming and metaverse technologies still have a long way to go before they begin to truly replicate the sense of being around real people and 'in the moment'. That being said, companies such as Improbable are making huge strides in this area.   💪 𝐖𝐞'𝐫𝐞 𝐬𝐞𝐞𝐢𝐧𝐠 𝐚 𝐜𝐥𝐞𝐚𝐫 (𝐚𝐧𝐝 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐧𝐠) 𝐬𝐡𝐢𝐟𝐭 𝐟𝐫𝐨𝐦 '𝐯𝐢𝐞𝐰𝐞𝐫𝐬' 𝐭𝐨 '𝐝𝐨𝐞𝐫𝐬'   Fans are increasingly expecting to participate in entertainment experiences rather than passively consume content.   While Fortnite enables them to move around the space or receive limited-edition collectibles, looking ahead we can expect platforms to further empower fans by providing sophisticated tools for everything from content creation to decision making. For example... Don't like the map? Build your own. Want to see new features added to a game? Vote for them...   🙋♂️ 𝐓𝐡𝐢𝐬 𝐜𝐨𝐮𝐥𝐝 𝐡𝐚𝐯𝐞 𝐦𝐚𝐬𝐬𝐢𝐯𝐞 𝐢𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐚𝐦𝐚𝐭𝐞𝐮𝐫 𝐚𝐫𝐭𝐢𝐬𝐭𝐬, 𝐞𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐞𝐫 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬   Forget previous acts such as Travis Scott and Ariana Grande… how will platforms like Fortnite enable ordinary people to develop, showcase and monetise their skills and talent?   Certain social media and e-commerce platforms have made a really strong start in this area, however the difference with gaming is that it's often far more immersive, engaging and rewarding.   Looking ahead, I'm curious to see how the next concert looks and feels, how players are empowered to participate, and just how many join in!   #tech #innovation #gaming #future #Fortnite #SnoopDogg #Eminem __________   Want to learn more about the future of metaverse gaming environments like Fortnite?   ➡️ 𝐑𝐞𝐚𝐝 𝐭𝐞𝐜𝐡𝐔𝐊'𝐬 𝐛𝐫𝐚𝐧𝐝 𝐧𝐞𝐰 𝐆𝐚𝐦𝐢𝐧𝐠 & 𝐄𝐬𝐩𝐨𝐫𝐭𝐬 𝐫𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/eHNvaDr3   👉 𝐉𝐨𝐢𝐧 𝐭𝐞𝐜𝐡𝐔𝐊 to get involved in our Gaming & Esports activity in 2025: https://lnkd.in/eXnXjAqP   ☑️ 𝐒𝐢𝐠𝐧 𝐮𝐩 𝐭𝐨 𝐭𝐞𝐜𝐡𝐔𝐊'𝐬 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐓𝐞𝐜𝐡 & 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫: https://lnkd.in/eYnyQDee (it's free!)

"Where eyeballs are, brands will follow. The uptake in brands and IPs making moves on to Roblox is a direct response to the platform's soaring popularity and the relentlessly enthusiastic community it has cultivated." "Any platform with a strong, engaged, and passionate community like the Roblox community will eventually see brands looking to get a slice of the action" A few quotes from Feenix Group's contribution to Barry O'Rourke's piece in RTE this weekend. Sinéad Hosey, Ciaran Warren and I share our thoughts on the power of the Roblox opportunity and what's key to getting it right. It's important for us when we look at gaming as an avenue for brands to apply the same principles that have guided the industry for decades - engage where the audiences are. Whether it's playing games, watching Twitch, attending live events and conventions, or cosplay communities, Gaming & Esports is now where the eyeballs are and that is not going to change in the near future. If brands want to have sustained growth and grow a base of Gen Z and Gen Aphla consumers then they're going to have to show up in the spaces that are important to them. If you're a brand or agency looking to show up in gaming in an authentic way and actually resonates with gamers then drop me a message and we can chat. Thanks again to Barry O'Rourke for the great piece! #gaming #roblox #esports #brands #marketing #feenix #gamers #genz #genalpha #digital

Why Gaming platforms like Roblox are the place to be for musicians 🎵 "We’re trying to meet fans where fans are at." Artists are signing deals with game companies to: ➡ release new songs through interactive events ➡ sell background music for games ➡ sell virtual goods featuring their likenesses, as well as music for players’ avatars. ➡ They are also building in-game worlds where their music is played. The benefits from taking your art to games like Roblox: ✅ standing out from competition ✅ reaching new audiences ✅ revenue through music licensing and sales of virtual items ✅ an alternative to music subscription services where growth is slowing down ✅ an alternative to TikTok where song snippets are short ✅ reaching an audience of millions at live interactive concerts Olivia Rodrigo created a virtual virtual hangout last December for fans with virtual merch, dance moves and a scavenger hunt. Tracks from her album are playable within the experience. Other artists like Eminem, The Kid Laroi, Cher, Nicki Minaj,... have also been doubling down on gaming to reach new listeners. Lady Gaga has announced an upcoming stint on Fortnite. We are going to see more of this in 2024 🚀 Source: Wall Street Journal - see comments below Image: Olivia Rodrigo #roblox #gaming #marketing