Tyler Walsh’s Post

Platforms like Roblox and Fortnite give music artists from up-and-comers to icons an opportunity to connect directly and meaningfully with #GenZ and #GenAlpha around the world. I had the great chance to chat with Elias L. from Billboard about the growing importance of #Roblox and #Fortnite for artists to build fandom and relevance. I couldn’t have said it better than Elias: 🔊“While it still remains best known to teens and their parents, evangelists see gaming hubs like Roblox and Fortnite as the new frontier of social media — another space where musicians will need to establish a presence if they hope to remain commercially relevant with younger listeners.” Check out the full article here 📰 👇 https://lnkd.in/gw4Crm8m #Metaverse #Music #Marketing #Innovation #Gaming #Media #Roblox #Fortnite

Is there a bigger driver of excitement on open gaming platforms than major music artists? Sure, gameplay matters most, but concerts and artist-based experiences repeatedly have generated tens of millions of visits in a matter of days, and even hours, on #roblox and #fortnite. The challenge has been finding the right level of investment relative to the business outcome labels and artists seek. To meet this challenge, we launched a new type of LISTENING PARTY 🎶 🎉 today on Roblox in partnership with Warner Music Group - SOUNDZ by #BebeRexha!! Initially conceived by our very own Josh Neuman and then brought to life by our world class team, SOUNDZ is a distributed event that can be enjoyed across multiple Roblox experiences. Powered by Super Biz, our suite of tools that helps developers improve user engagement, SOUNDZ by Bebe Rexha features performances of her new hit singles "Chase It (Mmm Da Da Da)" and "I'm the Drama" (easily my two favs 😜). Fans and Roblox lovers worldwide can enjoy SOUNDZ in Carry A Friend!, Paradise RP, and The Floor is Lava. For SUPER FANS, our loyalty and rewards platform - Unlockables - offers a chance to win a personal video message from Bebe on Community.com - The first ever integration enabling Roblox users to access special rewards through this fast growing 🚀 platform that connects artists and their fans. Best part - shout outs to the people who made it possible for me to have news to share: At WMG - Jacqui Bransky 🌟 David Cushman Ashley May Stephanie Iwan Michael Delle Donne At SALXCO - Lauren Onelum Hannah Wittman Rami Fakih Joanna DeMarzo Franz de los Reyes At Roblox - Alex Honda Jessica Meehan Janagan Rasaratnam At SL - Brett Abrams Zakary Wilson Paul MacNairn Johnathan Mayo Daniela Rubalcava Zoë Meinelschmidt Sam Drozdov Patrick Dill Kristin Kingsmore Roberts Devon T. Jeremy Haché Dani Castellanos Nathan Lewis Lauren Summerford, MBA Brian Gramo Rhiannon Apple Andy Babb Kai Yang Chong #musicmarketing #immersiveexperiences #immersivemarketing

Super excited about the updates and announcements from the Roblox Developer Conference 2024 and what this means for all brands but music artists in particular. Here are the highlights... 🔥 #Shopify is coming - major announcement which means very soon artists and labels will be able to sell physical merch, tickets and music via Roblox - massive and just the start, expect to see other major e-commerce partners announced in the months ahead. 🔥 What’s Playing and Music Charts - both launching early next year allowing people to find popular and trending experiences or songs from breakout artists across the Roblox community as the platform aims to become a major player in music discovery - get ahead of it! 🔥 Distrokid - Roblox announced an integration with the music distribution service to offer eligible artists a straightforward and official way to upload and share their music on Roblox 🔥 Party - a new feature enabling friends to play and chat together seamlessly, this could be awesome for artist release parties and live events 🔥 Scale - Roblox have hit 80m daily users and are targeting 1B by 2030. They believe 10% of all gaming content revenue worldwide ($180b/y) will flow through the Roblox ecosystem and be distributed within the community when they hit 300m - Are you there yet? If you are not there yet but would like to be or just interested in learning more about any of the above then feel free to reach out. With the #1 artist experience on the platform and our ongoing commitment to helping artists and labels in this space we’re mega excited by all of the news! Karta Learn more: https://lnkd.in/eAHFkSJA #roblox #UGCgaming #metaverse #shopify #realworldcommerce #immersiveshopping #immersivecommerce #marketing #gaming #music

Can Roblox and Fortnite become the new frontier of social media for musicians? 🤔- An article on Billboard Roblox and Fortnite are attracting millions of daily users, and the music industry is already taking notice. Many top-tier artists are already experimenting with virtual concerts and in-game items, but there's still much to learn about effectively engaging with these new audiences. Tony Barnes, our co-founder, advises that artists consider these platforms "a new community channel that needs to be nurtured." It's an "always-on strategy" that requires consistent engagement to resonate truly. Do you think these gaming platforms have the potential to become major music discovery channels? 🎧 Read more here! Billboard https://lnkd.in/dKgcsFuu #gaming #metaverse #musicindustry #roblox #fortnite

🎶🕹️ What is the power of music in mobile gaming?🎶🕹️ To start talking about this topic, we could look at three basic parts:   1. Narrative Interaction📖🎼: Music is a powerful tool that helps tell the story in a game and makes you feel more connected to what's happening. 2. Sensory Immersion 🌌🎧: It is key to making a game's environment feel real and keeping players completely absorbed in it, as if they're truly part of that world. 3. Branding 🎙️🛍️: It is responsible for establishing a sonic identity that can be crucial for brand recognition and marketing impact.   🌟 Music isn't just background noise in video games; it's a powerful force that transforms them into captivating worlds. Just like the excitement of fans queuing up for the latest game release, music draws people in, not only through catchy tunes but by contributing to the game's sense of realism and depth.   🚀 As Stingray we are thrilled to tap into our music resources to enhance mobile gaming, making them even more engaging and enjoyable for players.   🔗 Are you a music and gaming enthusiast like us? Click the link in the comments, fill the form with your contact information, and we'll be in touch shortly! #mobilegaming #gaming #gamemusic

🎟️ Are we witnessing the future of live entertainment? 👀   On Sunday, the gaming platform Fortnite assembled some of the world's largest artists for a huge virtual hip-hop concert.   This saw Snoop Dogg, Ice Spice, Eminem and the late Juice WRLD perform to a record 14.3 million players, a massive 25% more than its previous event last December.   Here are the 3 things that fascinate me most about this:   🤯 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐡𝐮𝐠𝐞 𝐧𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐚𝐭𝐭𝐞𝐧𝐝𝐞𝐞𝐬 ('𝐩𝐥𝐚𝐲𝐞𝐫𝐬') 𝐟𝐨𝐫 𝐰𝐡𝐚𝐭 𝐭𝐮𝐫𝐧𝐞𝐝 𝐨𝐮𝐭 𝐭𝐨 𝐛𝐞 𝐚 15-𝐦𝐢𝐧𝐮𝐭𝐞 𝐬𝐡𝐨𝐰   To put this into perspective, the highest ever attendance at Glastonbury, a 5-day festival featuring hundreds of performers, is 300,000 (48 times smaller).   My take is that gaming and metaverse technologies still have a long way to go before they begin to truly replicate the sense of being around real people and 'in the moment'. That being said, companies such as Improbable are making huge strides in this area.   💪 𝐖𝐞'𝐫𝐞 𝐬𝐞𝐞𝐢𝐧𝐠 𝐚 𝐜𝐥𝐞𝐚𝐫 (𝐚𝐧𝐝 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐧𝐠) 𝐬𝐡𝐢𝐟𝐭 𝐟𝐫𝐨𝐦 '𝐯𝐢𝐞𝐰𝐞𝐫𝐬' 𝐭𝐨 '𝐝𝐨𝐞𝐫𝐬'   Fans are increasingly expecting to participate in entertainment experiences rather than passively consume content.   While Fortnite enables them to move around the space or receive limited-edition collectibles, looking ahead we can expect platforms to further empower fans by providing sophisticated tools for everything from content creation to decision making. For example... Don't like the map? Build your own. Want to see new features added to a game? Vote for them...   🙋♂️ 𝐓𝐡𝐢𝐬 𝐜𝐨𝐮𝐥𝐝 𝐡𝐚𝐯𝐞 𝐦𝐚𝐬𝐬𝐢𝐯𝐞 𝐢𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐚𝐦𝐚𝐭𝐞𝐮𝐫 𝐚𝐫𝐭𝐢𝐬𝐭𝐬, 𝐞𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐞𝐫 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬   Forget previous acts such as Travis Scott and Ariana Grande… how will platforms like Fortnite enable ordinary people to develop, showcase and monetise their skills and talent?   Certain social media and e-commerce platforms have made a really strong start in this area, however the difference with gaming is that it's often far more immersive, engaging and rewarding.   Looking ahead, I'm curious to see how the next concert looks and feels, how players are empowered to participate, and just how many join in!   #tech #innovation #gaming #future #Fortnite #SnoopDogg #Eminem __________   Want to learn more about the future of metaverse gaming environments like Fortnite?   ➡️ 𝐑𝐞𝐚𝐝 𝐭𝐞𝐜𝐡𝐔𝐊'𝐬 𝐛𝐫𝐚𝐧𝐝 𝐧𝐞𝐰 𝐆𝐚𝐦𝐢𝐧𝐠 & 𝐄𝐬𝐩𝐨𝐫𝐭𝐬 𝐫𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/eHNvaDr3   👉 𝐉𝐨𝐢𝐧 𝐭𝐞𝐜𝐡𝐔𝐊 to get involved in our Gaming & Esports activity in 2025: https://lnkd.in/eXnXjAqP   ☑️ 𝐒𝐢𝐠𝐧 𝐮𝐩 𝐭𝐨 𝐭𝐞𝐜𝐡𝐔𝐊'𝐬 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐓𝐞𝐜𝐡 & 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫: https://lnkd.in/eYnyQDee (it's free!)

🌟 As Roblox continues to dominate with 77.7 million daily active users, insights from Tian Lim, VP of Product, reveal promising growth in genres like horror, open world action, and sports. 🎮👻 Open world: “Our users want games like these where they can explore, connect, and play with friends in real-time,” Lim said. Sports: During Q1 2024, Roblox users conducted 13.5 million sports-related searches, and it discovered plenty of unmet demand for soccer, American football, and basketball experiences. People in Brazil, for example, indicated high interest for experiences set in that country. Social co-opetition: This is a fast-growing cluster of genres and experiences that typically feature working with others to solve or create something. Driving or Racing: “Our research showed players want much more of this genre, especially those who are racing, stunts, and driving tricks enthusiasts. At the same time, we saw that extremely local content, like Japanese train simulators and train stations..." #Roblox #GameDevelopment #DigitalInnovation #UserEngagement #EmergingMarkets #CreativeIndustry

🎄 Fortnite in 2024: Music, Culture & Big Changes! 🎮 This year, Fortnite became a hub for immersive culture and creative experiences: 🎶 Fortnite Festival Game Mode lets players jam with virtual instruments and battle it out on stage. Featured artists included The Weeknd, Lady Gaga, Billie Eilish, Metallica, Karol G, and Snoop Dogg. 🎤 Live events and immersive music experiences by Metallica, Karol G, Eminem, Snoop Dogg, Ice Spice, and Juice WRLD captivated millions, peaking at 14.3M CCU. 🧱 the LEGO Group together with Epic Games introduced the RPG social game Brick Life and the survival game Fortnite LEGO Odyssey, alongside countless UEFN mods by creators like ourselves. 🐢 TMNT assets from Paramount gave creators endless ways to merge gaming with pop culture and the loved Turtles IP. 👀 First-Person Mode arrived, making experiences even more immersive. 🙌 2024 showed how music, gaming, and culture merge beautifully on Fortnite and players have loved it! 🚀 We’re ready to take on 2025 with new, exciting projects and continue to journey of PLAYING WITH CULTURE.✨ Check out our teaser video to see how we’re “playing with music” using #Patchwork below. 🎧 #Fortnite #ImmersiveMusic #MusicGaming #ImmersiveExperiences #Metaverse #PlayingWithCulture #UEFN #GamingCulture

𝗟𝗘𝗧'𝗦 𝗗𝗜𝗩𝗘 𝗜𝗡𝗧𝗢 𝗧𝗛𝗘 𝗦𝗢𝗨𝗡𝗗𝗦𝗖𝗔𝗣𝗘 𝗢𝗙 𝗚𝗔𝗠𝗜𝗡𝗚 🎶🎮 Music not only complements the gaming experience but also transforms it, enhancing emotional depth and storytelling. Games like Fortnite, Roblox, and League of Legends are redefining the intersection of music and gaming. From virtual concerts to thematic compositions, see how these integrations are creating unforgettable moments and immersive experiences for players worldwide. Read the full article to learn more about the significant influence of music in video games and how it's shaping the future of digital entertainment.

Innovative Direction in the Development of the Global Entertainment Industry — Collaboration with the Virtual World of Fortnite 🌟 Popularity of the Fortnite Festival After the Big Bang event in Fortnite in December 2023, three new modes were immediately added — Lego, Rocket Racing, and Fortnite Festival. In the latter mode are used rhythm game mechanics, similar to Rock Band, which was developed by Harmonic Music Systems. By the way, Harmonic Music Systems also worked on developing Fortnite Festival for Epic Games. 🎶 How it's work? Between one and four players enter behind the scenes, where they can choose a musical instrument (🎹 🎸🎙🥁), difficulty level, and setlist (one composition per player). Players select their instruments and difficulty levels individually, while the setlist remains the same for all. New tracks are added every week. Additionally, there is a mechanic for collecting stars based on successful gameplay, player ratings, and thematic tasks. ✨ Unique Seasons The third season of Fortnite Festival is currently underway 💚. The Weeknd headlined in the first season, followed by Lady Gaga in the second season, and now Billie Eilish is shining. In addition to the privileges of promoting their own tracks for the headliner, players receive a pass with paid and free reward tiers. For each artist developed characters, unique costume styles, stages, and emotions with own tracks. The stage design is impressive, and the trailers for each season maintain high quality. Fans of immersive experiences who wish to feel like artists or musicians are highly recommended to participate in Fortnite Festival. What specific aspect would you like to learn more about? 💬🎵 #fortnite #fortnite_festival #billieeilish #rhythmgames #stageart #directing