Matthew Hahn’s Post

[Reading time: 1.40 min] 🔍 We are used to see Rolex as one of the main sponsors of the Formula 1 circus, but things could change quite quickly. Indeed, after 11 years as global partner and official timekeeper, rumours state that Rolex could end its partnership with F1 at the end of the current season to focus its attentions to other sponsorships programs and projects. Such news is unexpected if we consider that popularity gained by F1 in the last few years and the incredible exposure to a worldwide audience guaranteed to the sponsors, however Rolex never takes mindless decisions and there are for sure important reasons behind it. On the other hand, LVMH group should replace Rolex as global partner and official timekeeper by sponsoring F1 with the astronomical lumpsum of 150 million $ per year, tripling the previous sponsorship provided by the crowned brand. Even if it is still not known which of the watch brands within LVMH universe will take the main sponsorship title, rumours push towards TAG Heuer since its partnership with Red Bull team should end as well in 2024 and it shows a strong bond and history with motorsport. Which brand owned by LVMH you’d like to see in the next F1 season? Bulgari, TAG Heuer, Zenith, Louis Vuitton or Hublot? www.watchype.com

𝐑𝐨𝐥𝐞𝐱 𝐭𝐨 𝐋𝐞𝐚𝐯𝐞 𝐅𝟏 The French website Coronet, which specializes in @rolex news, recently reported—citing sources in Geneva—that Rolex might end its sponsorship of F1 as early as the beginning of next season. Rolex has been a major sponsor of Formula 1 for 11 years, without being affiliated with any specific team. Instead, the brand has sponsored the sport as a whole, paying an estimated $50 million annually. Rolex entered the sport in 2013, partly thanks to British racing legend #Jackie Stewart, and has since maintained a strong presence on racing circuits as the official F1 timekeeper and sponsor of the Rolex British Grand Prix. According to Coronet, LVMH is expected to replace Rolex as a sponsor, committing approximately $150 million per year—three times the value of the Rolex contract. Speculation suggests that TAG Heuer, an LVMH brand, could be the top candidate. TAG Heuer has been the official timekeeper and partner of Red Bull Racing since 2016, as well as the Monaco Grand Prix. It remains unclear whether the brand will continue its Red Bull partnership while also becoming the official sponsor of F1. Another possible contender is Hublot, another brand under the LVMH umbrella. Rolex has a long history of sponsoring sports, including tennis (notably Wimbledon), golf, and equestrian events. LVMH, on the other hand, is primarily known for its sponsorship in football, particularly Hublot's partnerships with FIFA and UEFA. Sponsorship changes in Formula 1 are not unusual, especially given the sport's increasing economic significance. However, Rolex's departure would mark the end of an era, both for the sport and for the brand, which has consistently supported and embodied a pursuit of perfection. #luxurypill #newformat #rolex #F1 Aurora Vinti

🔴 NEWS: Rolex will cede its Formula 1 sponsorship to LVMH Group after 11 years as the sports Global Partner and Official Timepiece. Formula 1 and Rolex signed their agreement in 2013. The contract valued at tens of millions of dollars annually. Now LVMH takes over as the official chronometer next season, beginning in January. The new annual contract is reportedly worth $150 million, sources report. There is no official reasoning from Rolex‘s side, since it’s a rumour reported by sources in Geneva. But it could be due to contracting party in form of LVMH, which has a financial wherewithal of $86 billion euros in yearly revenue. That is difficult to match, even for Rolex. ⬇️ What do you think? #F1 #Formula1 #RolexF1 #Rolex #LVMH #BritishGP #FIA #Silverstone #F1Race #F12024 #Race #Racing #Racer #GrandPrix #GP #F1Tech #Official #Car #RaceCar #News #Update #F1Racing #Motorsport #RacingUpdate

🚀 Luxury meets Speed: Louis Vuitton x Formula 1 🏎️ Luxury fashion and high-speed racing are coming together! Louis Vuitton is now an Official Partner of Formula 1 and the Title Partner of the 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 𝟭 𝗟𝗼𝘂𝗶𝘀 𝗩𝘂𝗶𝘁𝘁𝗼𝗻 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮𝗻 𝗚𝗿𝗮𝗻𝗱 𝗣𝗿𝗶𝘅 𝟮𝟬𝟮𝟱. As F1 celebrates its 75th anniversary, Louis Vuitton will have a big presence at races worldwide. This includes trackside branding and the brand’s famous Trophy Trunks, which will be seen before races and on the podium. Louis Vuitton has made Trophy Trunks for top sports events like the FIFA World Cup and the Ballon d'Or . Now, it brings its style to Formula 1 with the message: “𝗩𝗶𝗰𝘁𝗼𝗿𝘆 𝘁𝗿𝗮𝘃𝗲𝗹𝘀 𝗶𝗻 𝗟𝗼𝘂𝗶𝘀 𝗩𝘂𝗶𝘁𝘁𝗼𝗻.” This partnership shows how fashion, sports and entertainment are coming together like never before. 🔥 What do you think about this mix of luxury and motorsport? Let’s chat in the comments! 🚀🏁 #LouisVuitton #Formula1 #LuxuryMeetsSpeed #F1 #Motorsport #BrandPartnership #Victory

🕒⏩ Time's Up, Rolex! ⏪⌛️ No more racing for the Crown in Formula One. Rumors have that LVMH is set to replace Rolex as the official timepiece. The deal is worth US$150 million per year starting in 2025. As a huge F1 and Ferrari fan, I have mixed feelings. Rolex has been synonymous with F1 since 2013. I wonder why Rolex is leaving and what this means for the sport. LVMH owns luxury brands like Hublot and Tag Heuer. Tag Heuer will likely take on the new sponsorship due to its ties with Red Bull and the Indianapolis 500. Hublot has also partnered with Williams and Ferrari in the past. This partnership could place Tag Heuer closer to becoming the official timepiece of motorsport’s ‘Triple Crown.’ Some sources have remained tight-lipped about the partnership. LVMH's entry is set to shake things up in F1. Things are changing, but Sainz still does not have a seat for next year. Let's hope Carlos Sainz finds a seat next season – maybe we can help him with that! 😂 As we gear up for the 2025 season, the anticipation is building. Whether Tag Heuer or Hublot, this deal promises to bring new excitement and prestige to F1. Let’s buckle up and get ready for an exhilarating ride! 🚀🏁 PS: Changes Scuderia Ferrari changes. Please change your strategy, too.🥹 #FormulaOne #LVMH #Rolex #TagHeuer #Hublot #Ferrari #Motorsport #F1

Big news in the watch and racing industries, as Rolex are set to cede their Formula 1 sponsorship to LVMH next year. I’m curious what your thoughts are, especially regarding luxury brands sponsoring / advertising in sports. #luxury #retail #watches #formula1 #rolex #lvmh #advertising #adpr #sports

Cars going in circles just got a whole lot fancier. F1 isn’t just about speed - it’s about status. And who does status better than Louis Vuitton? 🚀💼 After a long partnership shift from Rolex, this isn’t just about a new title sponsor - it’s a strategic power move. F1 has always been more than a sport; it’s a high-speed luxury ecosystem. From the brands on the cars to the VIP-packed paddocks, everything screams exclusivity. With LV stepping in, this partnership isn’t just about visibility - it’s about making luxury feel even more ingrained in the sport, even for fans. For Louis Vuitton, this isn’t a casual crossover. They’ve already made their mark in fashion, travel, and even gaming. Now, jumping into a sport as elite as F1? That’s next-level brand domination. Curious to see if this means LV-designed podiums, trophies, or even racing gear. #F1 #Formula1 #LV #LouisVitton #AustralianGP #SportsMarketing #LuxuryMarketing #MarketingMoves

I recently came across an intriguing article discussing Rolex potentially exiting F1 sponsorship and LVMH stepping in to take the helm. This development is not just a shift in sponsorship but a significant milestone in the evolving strategies of luxury brands. 🚘 ⌚ The article: https://lnkd.in/gwSDpffj As someone who specializes in luxury brands' marketing activities in sports, I find this move by LVMH fascinating and somewhat expected. My thesis and several research papers on the strategies and technologies of luxury brands' celebrity marketing in the context of major sporting events have long predicted this trajectory. LVMH’s desire to establish a monopoly in the sponsorship of elite sports is a logical next step in solidifying their dominance and enhancing their brand prestige. This marks a new chapter in the history of luxury brand sponsorship strategies. The luxury market is increasingly competitive, and aligning with prestigious events like F1 offers unparalleled exposure and association with excellence and innovation. Frederic Arnault, as the new CEO of TAG Heuer, has been instrumental in driving this vision forward. His emphasis on innovation aligns perfectly with this strategic pivot. Under his leadership, TAG Heuer and LVMH are not just maintaining their legacy but are also pioneering new ways to connect with their elite customer base. What are your thoughts on this shift? How do you see the future of luxury brand sponsorship evolving? #LuxuryBrands #Sponsorship #MarketingStrategy #LVMH #FredericArnault #TAGHeuer #Innovation #F1 #BrandManagement #BrandStrategy #SportSponsorship #Rolex