Matthew Hahn’s Post

[Reading time: 1.40 min] 🔍 We are used to see Rolex as one of the main sponsors of the Formula 1 circus, but things could change quite quickly. Indeed, after 11 years as global partner and official timekeeper, rumours state that Rolex could end its partnership with F1 at the end of the current season to focus its attentions to other sponsorships programs and projects. Such news is unexpected if we consider that popularity gained by F1 in the last few years and the incredible exposure to a worldwide audience guaranteed to the sponsors, however Rolex never takes mindless decisions and there are for sure important reasons behind it. On the other hand, LVMH group should replace Rolex as global partner and official timekeeper by sponsoring F1 with the astronomical lumpsum of 150 million $ per year, tripling the previous sponsorship provided by the crowned brand. Even if it is still not known which of the watch brands within LVMH universe will take the main sponsorship title, rumours push towards TAG Heuer since its partnership with Red Bull team should end as well in 2024 and it shows a strong bond and history with motorsport. Which brand owned by LVMH you’d like to see in the next F1 season? Bulgari, TAG Heuer, Zenith, Louis Vuitton or Hublot? www.watchype.com

𝐑𝐨𝐥𝐞𝐱 𝐭𝐨 𝐋𝐞𝐚𝐯𝐞 𝐅𝟏 The French website Coronet, which specializes in @rolex news, recently reported—citing sources in Geneva—that Rolex might end its sponsorship of F1 as early as the beginning of next season. Rolex has been a major sponsor of Formula 1 for 11 years, without being affiliated with any specific team. Instead, the brand has sponsored the sport as a whole, paying an estimated $50 million annually. Rolex entered the sport in 2013, partly thanks to British racing legend #Jackie Stewart, and has since maintained a strong presence on racing circuits as the official F1 timekeeper and sponsor of the Rolex British Grand Prix. According to Coronet, LVMH is expected to replace Rolex as a sponsor, committing approximately $150 million per year—three times the value of the Rolex contract. Speculation suggests that TAG Heuer, an LVMH brand, could be the top candidate. TAG Heuer has been the official timekeeper and partner of Red Bull Racing since 2016, as well as the Monaco Grand Prix. It remains unclear whether the brand will continue its Red Bull partnership while also becoming the official sponsor of F1. Another possible contender is Hublot, another brand under the LVMH umbrella. Rolex has a long history of sponsoring sports, including tennis (notably Wimbledon), golf, and equestrian events. LVMH, on the other hand, is primarily known for its sponsorship in football, particularly Hublot's partnerships with FIFA and UEFA. Sponsorship changes in Formula 1 are not unusual, especially given the sport's increasing economic significance. However, Rolex's departure would mark the end of an era, both for the sport and for the brand, which has consistently supported and embodied a pursuit of perfection. #luxurypill #newformat #rolex #F1 Aurora Vinti

🕒⏩ Time's Up, Rolex! ⏪⌛️ No more racing for the Crown in Formula One. Rumors have that LVMH is set to replace Rolex as the official timepiece. The deal is worth US$150 million per year starting in 2025. As a huge F1 and Ferrari fan, I have mixed feelings. Rolex has been synonymous with F1 since 2013. I wonder why Rolex is leaving and what this means for the sport. LVMH owns luxury brands like Hublot and Tag Heuer. Tag Heuer will likely take on the new sponsorship due to its ties with Red Bull and the Indianapolis 500. Hublot has also partnered with Williams and Ferrari in the past. This partnership could place Tag Heuer closer to becoming the official timepiece of motorsport’s ‘Triple Crown.’ Some sources have remained tight-lipped about the partnership. LVMH's entry is set to shake things up in F1. Things are changing, but Sainz still does not have a seat for next year. Let's hope Carlos Sainz finds a seat next season – maybe we can help him with that! 😂 As we gear up for the 2025 season, the anticipation is building. Whether Tag Heuer or Hublot, this deal promises to bring new excitement and prestige to F1. Let’s buckle up and get ready for an exhilarating ride! 🚀🏁 PS: Changes Scuderia Ferrari changes. Please change your strategy, too.🥹 #FormulaOne #LVMH #Rolex #TagHeuer #Hublot #Ferrari #Motorsport #F1

🔴 NEWS: Rolex will cede its Formula 1 sponsorship to LVMH Group after 11 years as the sports Global Partner and Official Timepiece. Formula 1 and Rolex signed their agreement in 2013. The contract valued at tens of millions of dollars annually. Now LVMH takes over as the official chronometer next season, beginning in January. The new annual contract is reportedly worth $150 million, sources report. There is no official reasoning from Rolex‘s side, since it’s a rumour reported by sources in Geneva. But it could be due to contracting party in form of LVMH, which has a financial wherewithal of $86 billion euros in yearly revenue. That is difficult to match, even for Rolex. ⬇️ What do you think? #F1 #Formula1 #RolexF1 #Rolex #LVMH #BritishGP #FIA #Silverstone #F1Race #F12024 #Race #Racing #Racer #GrandPrix #GP #F1Tech #Official #Car #RaceCar #News #Update #F1Racing #Motorsport #RacingUpdate

" Wheel was a great invention , but four wheels with a motor in between was even better " - Unknown. Formula 1 is the peak of motorsport racing as we all know. Well it's not just about the high speed but it's the gold standard when it comes to technology, innovation and what not for cars. Many of the car brands derive the tech for their future road legal performance vehicles from their formula 1 team. Formula 1 also employs the best of the best people in the world , infact even the technician who changes tires makes a lot of bucks because the attention to detail required is second to none. There's also innumerable number of non sport brands who are associated with F1 as trusted partners. I've been an avid F1 guy since childhood and forever a Tifosi but off late the popularity of the sport has reached stellar levels thanks to the Drive To Survive documentary series which has been giving us exclusive backstage access thanks to Netflix. And now LVMH has made a strategic decision to partner with formula 1 inking a decade long collaboration. I personally believing this is path breaking. Yes we did have luxe brands such as ROLEX partnering with F1 as their official time keeper in the past however the lvmh portfolio is huge and F1 could be the perfect launchpad for them to reach to an even bigger and diverse clientele. GrandPrixs such as the one in Monaco is a billionaire hangout , who just come to Monaco on their super yachts or choppers to enjoy the Monaco grandprix which in itself is a weekend packed with spectacles. Same goes for the Singapore grand prix , which also boats of a weekend filled with celebrity performances and events and what not. Now imagine sippin your favorite Moët Hennessy and watching and cherishing Charles Leclerc or Pierre GASLY hitting those 300+ kph speeds in qualifying and taking the podium on Sunday. Opportunities at the grand prix are endless as its an elite hangout and I believe Monsieur Arnault has pulled off an Ace up his sleeve here as he always does, paving way for his luxe brands to probably showcase their collection to the rich , as exclusive events. How do you soo this partnership panning out ?.. And now that lvmh is into F1 you think maybe it's an incentive for you to watch the F1 space closely ?.. Feel fee to drop your comments below :). JR Jaen :) #Tifosiforever Ferrari 💖💖💖

Big news in the watch and racing industries, as Rolex are set to cede their Formula 1 sponsorship to LVMH next year. I’m curious what your thoughts are, especially regarding luxury brands sponsoring / advertising in sports. #luxury #retail #watches #formula1 #rolex #lvmh #advertising #adpr #sports

I recently came across an intriguing article discussing Rolex potentially exiting F1 sponsorship and LVMH stepping in to take the helm. This development is not just a shift in sponsorship but a significant milestone in the evolving strategies of luxury brands. 🚘 ⌚ The article: https://lnkd.in/gwSDpffj As someone who specializes in luxury brands' marketing activities in sports, I find this move by LVMH fascinating and somewhat expected. My thesis and several research papers on the strategies and technologies of luxury brands' celebrity marketing in the context of major sporting events have long predicted this trajectory. LVMH’s desire to establish a monopoly in the sponsorship of elite sports is a logical next step in solidifying their dominance and enhancing their brand prestige. This marks a new chapter in the history of luxury brand sponsorship strategies. The luxury market is increasingly competitive, and aligning with prestigious events like F1 offers unparalleled exposure and association with excellence and innovation. Frederic Arnault, as the new CEO of TAG Heuer, has been instrumental in driving this vision forward. His emphasis on innovation aligns perfectly with this strategic pivot. Under his leadership, TAG Heuer and LVMH are not just maintaining their legacy but are also pioneering new ways to connect with their elite customer base. What are your thoughts on this shift? How do you see the future of luxury brand sponsorship evolving? #LuxuryBrands #Sponsorship #MarketingStrategy #LVMH #FredericArnault #TAGHeuer #Innovation #F1 #BrandManagement #BrandStrategy #SportSponsorship #Rolex

Brand positioning 101. Why does Rolex avoid football at all costs? 👇 ... Rolex sponsors sports like tennis, golf, yachting, equestrian events, and Formula 1, aiming at people who can buy their luxury watches. These sports match Rolex's image of exclusivity and prestige, unlike more common sports like football. Events like Wimbledon and the Monaco Grand Prix reflect the luxury and tradition of Rolex. Individual sports provide more chances for Rolex to showcase their watches, especially during awards and ceremonies. This approach strengthens Rolex's luxury image, appealing to its target audience clearly and effectively. --- #rolex #branding #strategy #marketing

Title: Volvo Announces Sponsorship of Mexican National Soccer Team (El Tri) Swedish luxury car manufacturer Volvo, through Volvo Car Mexico, has announced its new sponsorship of the Mexican national soccer team, El Tri. As part of this sponsorship agreement, the Volvo logo will be displayed on the official uniforms of the Mexican national team, and there will be increased exposure through advertising boards during matches and digital media. Furthermore, Volvo will become the official vehicle partner of the team, providing vehicles for the transportation of players and staff. This is a multi-year agreement that extends to the next FIFA World Cup in 2026, and given the global attention on Mexico’s matches, the media exposure is expected to be significant. Andrés García, CEO of Volvo Car Mexico, commented: "We are extremely proud of our partnership with the Mexican national soccer team. We believe in the power of soccer to connect communities, and we look forward to increasing brand recognition in Mexico and achieving success together through this partnership." This sponsorship will significantly enhance Volvo's brand visibility among a large audience, promoting the sale of Volvo cars to high-income consumers in Mexico alongside their luxury car branding. Volvo's sales performance in the Mexican market in 2024 has been solid compared to other major brands. In April 2024, the top five brands in the Mexican market were Nissan, Chevrolet, Volkswagen, Toyota, and Kia. Although specific sales figures and rankings for Volvo have not been disclosed, Volvo continues to strengthen its presence in the Mexican market with strong performance in the luxury car segment. #Volvo #ElTri #MexicanSoccer #Sponsorship #BrandRecognition #LuxuryCars #VolvoCarMexico #FIFAWC2026 #CommunityEngagement #AutomotiveIndustry #HighIncomeMarket #SportsMarketing #MexicanMarket #SoccerSponsorship