RacingUpdate’s Post

𝐑𝐨𝐥𝐞𝐱 𝐭𝐨 𝐋𝐞𝐚𝐯𝐞 𝐅𝟏 The French website Coronet, which specializes in @rolex news, recently reported—citing sources in Geneva—that Rolex might end its sponsorship of F1 as early as the beginning of next season. Rolex has been a major sponsor of Formula 1 for 11 years, without being affiliated with any specific team. Instead, the brand has sponsored the sport as a whole, paying an estimated $50 million annually. Rolex entered the sport in 2013, partly thanks to British racing legend #Jackie Stewart, and has since maintained a strong presence on racing circuits as the official F1 timekeeper and sponsor of the Rolex British Grand Prix. According to Coronet, LVMH is expected to replace Rolex as a sponsor, committing approximately $150 million per year—three times the value of the Rolex contract. Speculation suggests that TAG Heuer, an LVMH brand, could be the top candidate. TAG Heuer has been the official timekeeper and partner of Red Bull Racing since 2016, as well as the Monaco Grand Prix. It remains unclear whether the brand will continue its Red Bull partnership while also becoming the official sponsor of F1. Another possible contender is Hublot, another brand under the LVMH umbrella. Rolex has a long history of sponsoring sports, including tennis (notably Wimbledon), golf, and equestrian events. LVMH, on the other hand, is primarily known for its sponsorship in football, particularly Hublot's partnerships with FIFA and UEFA. Sponsorship changes in Formula 1 are not unusual, especially given the sport's increasing economic significance. However, Rolex's departure would mark the end of an era, both for the sport and for the brand, which has consistently supported and embodied a pursuit of perfection. #luxurypill #newformat #rolex #F1 Aurora Vinti

🏎️ LVMH Set to Challenge Rolex in Formula 1 Sponsorship! 🏎️ Exciting news in the world of luxury brands and motorsport: LVMH is positioning itself to replace ROLEX as the official sponsor of Formula 1! If the deal goes through, TAG Heuer is poised to become the official timepiece of the sport. ⏱️ Currently, Rolex pays around $50M annually for this prestigious sponsorship, but reports suggest that Bernard Arnault’s LVMH is willing to invest nearly $150M—almost three times that amount—to secure the deal. 💰 Rolex has held this sponsorship since 2013, making this potential shift noteworthy, especially given Rolex's status as the biggest name in the luxury watch space. However, Tag Heuer has a rich history with Formula 1, having been the first watch sponsor of the sport back in 1950. 🏁 Will this deal come to fruition? Rolex has deep pockets and will likely fight hard to retain their position. But it’s not easy to outbid Bernard Arnault, the third richest person in the world. 💼

[Reading time: 1.40 min] 🔍 We are used to see Rolex as one of the main sponsors of the Formula 1 circus, but things could change quite quickly. Indeed, after 11 years as global partner and official timekeeper, rumours state that Rolex could end its partnership with F1 at the end of the current season to focus its attentions to other sponsorships programs and projects. Such news is unexpected if we consider that popularity gained by F1 in the last few years and the incredible exposure to a worldwide audience guaranteed to the sponsors, however Rolex never takes mindless decisions and there are for sure important reasons behind it. On the other hand, LVMH group should replace Rolex as global partner and official timekeeper by sponsoring F1 with the astronomical lumpsum of 150 million $ per year, tripling the previous sponsorship provided by the crowned brand. Even if it is still not known which of the watch brands within LVMH universe will take the main sponsorship title, rumours push towards TAG Heuer since its partnership with Red Bull team should end as well in 2024 and it shows a strong bond and history with motorsport. Which brand owned by LVMH you’d like to see in the next F1 season? Bulgari, TAG Heuer, Zenith, Louis Vuitton or Hublot? www.watchype.com

🕒⏩ Time's Up, Rolex! ⏪⌛️ No more racing for the Crown in Formula One. Rumors have that LVMH is set to replace Rolex as the official timepiece. The deal is worth US$150 million per year starting in 2025. As a huge F1 and Ferrari fan, I have mixed feelings. Rolex has been synonymous with F1 since 2013. I wonder why Rolex is leaving and what this means for the sport. LVMH owns luxury brands like Hublot and Tag Heuer. Tag Heuer will likely take on the new sponsorship due to its ties with Red Bull and the Indianapolis 500. Hublot has also partnered with Williams and Ferrari in the past. This partnership could place Tag Heuer closer to becoming the official timepiece of motorsport’s ‘Triple Crown.’ Some sources have remained tight-lipped about the partnership. LVMH's entry is set to shake things up in F1. Things are changing, but Sainz still does not have a seat for next year. Let's hope Carlos Sainz finds a seat next season – maybe we can help him with that! 😂 As we gear up for the 2025 season, the anticipation is building. Whether Tag Heuer or Hublot, this deal promises to bring new excitement and prestige to F1. Let’s buckle up and get ready for an exhilarating ride! 🚀🏁 PS: Changes Scuderia Ferrari changes. Please change your strategy, too.🥹 #FormulaOne #LVMH #Rolex #TagHeuer #Hublot #Ferrari #Motorsport #F1

Rolex has never sponsored a football game Because the brand has always aligned itself with events and activities that reflect its values of precision, elegance, and heritage. Football, while incredibly popular, is often associated with mass appeal and a different cultural vibe than the refined, exclusive image Rolex has cultivated over decades. Instead, Rolex focuses on sports like tennis, golf, yachting, and motorsports—events that emphasize precision, luxury, and sophistication, which match the brand's identity. By sponsoring these high-end, prestigious events, Rolex maintains its status as a symbol of excellence and exclusivity, which may not be as easily achieved in the fast-paced, high-energy environment of football. What do you learn from this? Check the comments section 👇 #WebDevelopment #BrandStrategy #TargetAudience #LuxuryBranding #MarketingTips #BusinessGrowth #BrandIdentity #StrategicMarketing

Brand positioning 101. Why does Rolex avoid football at all costs? 👇 ... Rolex sponsors sports like tennis, golf, yachting, equestrian events, and Formula 1, aiming at people who can buy their luxury watches. These sports match Rolex's image of exclusivity and prestige, unlike more common sports like football. Events like Wimbledon and the Monaco Grand Prix reflect the luxury and tradition of Rolex. Individual sports provide more chances for Rolex to showcase their watches, especially during awards and ceremonies. This approach strengthens Rolex's luxury image, appealing to its target audience clearly and effectively. --- #rolex #branding #strategy #marketing

Rolex doesn't sponsor football. Why? Because they focus on prestige, not popularity. While football dominates globally, Rolex aligns itself with elite sports like F1, Tennis and Yachting - symbols of luxury and exclusivity. It's not just about selling watches, it's about maintaining a legacy of sophistication. #sangeliaworldwide #rolex #branding #marketing #rolexwatch #footballplayers

Day 2 of the Louis Vuitton Preliminary Regatta: Anticipation Builds As we head into Day 2 of the Louis Vuitton Preliminary Regatta in Barcelona, the competition is set to intensify. The wind forecast for tomorrow suggests a steady build from 6 knots in the morning to 10 knots by the afternoon, creating ideal conditions for tactical and high-speed racing. This is the day where teams will look to establish early momentum, and every race will be crucial in shaping the leaderboard. What’s at Stake: Day 2 is not just about adding points to the leaderboard—it’s about making a statement. Teams that can string together back-to-back wins will set themselves up as early favorites in this regatta. On the flip side, those who falter will find themselves under increasing pressure as the competition progresses. With the winds expected to increase, every decision, every tack, and every gybe could have significant consequences. Key Storylines to Follow: The Pressure Cooker: INEOS Britannia and Orient Express Racing Team are in a must-win situation. Their performances tomorrow will be pivotal in determining their chances of staying competitive in this regatta. Tactical Battles: The evolving wind conditions mean that tomorrow’s races will likely be defined by tactical decision-making. Teams that can anticipate and react to wind shifts will have a clear advantage. Emerging Rivalries: With the standings still wide open, watch for the development of key rivalries. Emirates Team New Zealand, Alinghi Red Bull Racing, and NYYC American Magic have all shown they are here to win, and tomorrow’s races will further shape the dynamics of this competition. Whether you’re rooting for the seasoned champions or the underdogs, Day 2 of the Louis Vuitton Preliminary Regatta is set to be a day of high-stakes, high-octane racing. The teams are poised to push their limits, and as the wind fills in, we’re in for a thrilling spectacle on the waters of Barcelona. #AC37TeamsUnited #Sailing #AmericasCup #Regatta #AC37 #OrientExpressRacingTeam #INEOSBritannia #AlinghiRedBullRacing #LunaRossaPradaPirelli #EmiratesTeamNewZealand #GlennAshby https://lnkd.in/e3rCE8hh Source: Americas Cup and High Performance Sailing Analyser

Yesterday's dramatic events at the Louis Vuitton Cup, where lightning struck perilously close to the racecourse, serve as a powerful metaphor for the unpredictable nature of both sailing and wealth management. As the thunder rumbled and lightning illuminated the skies over Barcelona, competitors were reminded of the importance of adaptability and risk management in high-stakes environments. Just as sailors must make split-second decisions in response to changing weather conditions, investors must navigate the volatile financial landscape with agility and foresight. The lightning strike, which occurred just meters away from the leading boat, Luna Rossa Prada Pirelli, forced the race committee to abandon the day's events, highlighting how quickly circumstances can shift. This mirrors the financial markets, where sudden changes can significantly impact investment strategies. In wealth management, understanding the risks and preparing for unexpected events is crucial. Just as teams in the America's Cup must analyse weather patterns and adjust their tactics accordingly, investors must stay informed and agile, ready to pivot their strategies in response to market fluctuations. Ultimately, both sailing and wealth management require a blend of skill, strategy, and the ability to respond to the unforeseen. As we reflect on yesterday's events, let it remind us of the importance of resilience and adaptability in achieving our goals, whether on the water or in the financial markets. #Lightning #WealthManagement #AmericasCup #RiskManagement