Brand Manager @ Pasta Evangelists (Barilla Group) | Helping F&B Brands Grow Through Brand Marketing, Partnerships & CRM
Despite all the efforts we try to make in Europe or North America, it's still in the countries most affected that we need to shift our focus to 👀 We still have miles to go on our journey with plastic on this planet, and hiding these environmental disasters out of sight, physically and digitally, is not the way to go (take a look at Chile's fast fashion dumping ground in the Atacama Desert 🌵). B Corps are an interesting example of how a "trend" might evolve too ♻️. Suddenly all the major corporations want to have this label for good conscience whatever the cost because this is what consumers look for in a brand! But are they really that clean? 🤔 #BCorp #Sustainability #ProductDesign #Innovation #FMCG
Awkward. Danone bottled water brand Aqua, a certified B Corp or "beneficial corporation", has just been identified as Indonesia's biggest plastic polluter by far. An audit of Indonesian rivers by Sungai Watch, an environmental NGO, found that 1 in every 4 PET bottles discarded into rivers across the archipelago are Aqua branded bottles. Danone Aqua has been awarded for its sustainability efforts, which have included a waste awareness campaign and the creation of Indonesia’s first bottle made entirely from recycled plastic. Aqua is currently working with recycling companies in Indonesia to improve waste collection efforts. Aqua was the first Indonesian company to be certified by B Lab, which rewards “beneficial corporations”, or B Corps, based on a rigorous assessment of their social and environmental credentials. B Lab has faced scrutiny in recent months for enabling polluters to greenwash. B Lab is currently investigating the B Corp status of media agencies owned by Havas, which recently won a contract to work for oil major Shell. In 2022, a group of B Corps pressured the organisation to toughen its standards when Nestlé-owned coffee company Nestlé Nespresso SA was certified. B Lab is currently reviewing its standards. #bcorporation #sustainability #plasticpollution #greenwashing
