🎯CMO Medical Device Advisor ⚡️Commercialization GTM Expert 🚀Future Proof Market Adoption Workshop 🎧Message Engineer for Medtech Host 🌍Speaker, Writer, Researcher
🔥 Investor insights! Highmark Health Ventures' Prativa Joshi, shared details on… ✅ Key investment criteria ✅ Current market trends As an esteemed panelist at a MedtechWomen event at FINN Partners last week. Key Takeaways (excerpted and edited) 🚀 Investment Criteria 1. Hard cost savings + 1-year ROI 2. Positive patient outcomes 3. Patient experience, NPS score≥80 Combines commercial contract (first) + strategic investment (after). No DTC. 💰 Funding –Invests $3-10M; Series A-C rounds –Follows Highmark Health strategy 📍 Priority Areas –Women's health + rural healthcare –Hybrid models, virtual+in-person 📈 Deal Flow and Exits –Deal flow is on the rise in 2024 –Exits picking up momentum in 2025/2026 🪢 Integration Readiness –Roadmap to integrate with EHRs (e.g., @Epic) and CRMs (e.g., @Salesforce) 🩺 Pilot Requirements –200-300 patients Highmark Health is a payer, a provider and more. Highmark Ventures offers a unique investment philosophy to match. What are your thoughts on Highmark Venture's investment approach? __________ I'm Maureen, CEO Mingletoe LLC. We create value with healthcare-aligned market strategy for investors and innovators. P.S. Check out our shiny new site to learn more✨ #Healthcare #MedtechStartups #FounderAdvice #VCInsights #medicaldevices
🎯CMO Medical Device Advisor ⚡️Commercialization GTM Expert 🚀Future Proof Market Adoption Workshop 🎧Message Engineer for Medtech Host 🌍Speaker, Writer, Researcher
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