Maverix Insights & Strategy’s Post

“Maverix Insights & Strategy a research firm that taps proprietary data on consumer purchasing activity to study entertainment consumption in the context of a person’s broader lifestyle preferences.” … “Huszarik’s goal was to create a next-generation research operation that can analyze a consumer’s entertainment choices IN THE CONTEXT OF OTHER LIFESTYLE AND PURCHASING DETAILS. That was enabled when she secured access to a proprietary zero-party data base that tracks the daily consumption habits of some 30 million people in the U.S. and 50 million worldwide. When Huszarik learned that such a data base existed and that it tracked TV shows and movies along with other consumer purchases, her heart skipped a beat.” … “In ANY industry, every brand is a storyteller,” Raven said. “They’re telling stories across all of these various platforms today, whether it’s on social media, it’s on a podcast, it’s on a Slack channel, it’s on YouTube. They’re having to tell and connect with people emotionally.” Change is coming and it is coming fast and it will take a wrecking ball to R/D, product marketing and the traditional retail experience Its all about unlocking the hidden gems within the power of storytelling! 😎 #getoutside

Are you a brand owner or service provider who wants bigger audience engagement and supercharged conversion rates? Well, I’ve got the solution for you. Access to the latest data is commercial gold. I’m a big believer in continual research and fine tuning your offer. A recent example of working with an Insurance provider showed how much this approach can deliver for the financial services sector. As a result of our national polling of consumers, we were able to provide our insurance provider partner with market information only that was specific to them. What’s more, it allowed them to identify stations and time slots that attract their desired audience, such as individuals in specific income brackets or age groups who are more likely to require financial services. This level of discovery really helps brands to achieve a competitive edge. And in an era of greater personalisation of content listener data, performance tracking and campaign adjustments in real-time, enables advertisers to refine their strategies and optimize outcomes. More broadly, data opens up commercial opportunities by helping station owners understand their audience's buying habits and preferences – and that’s when data literally becomes more valuable than gold. #Analytics #Data #Audience

The insurance industry is evolving at warp speed! 🚀  Are you keeping up? From Millennials to Gen Z, digital natives are changing the game. They want transparency, personalization, and brands that align with their values. 📱 Don't get left behind! Learn how embracing digital marketing can help insurance agents stay ahead in our latest article. 💼

🔍 Join us online in exactly 10 days at Market Research Society (MRS) Data Driven Insights Conference 2024: https://lnkd.in/d5Fb9E5Y to explore the complexities and possibilities of blending different types of data and find out how to land your data led insights with stakeholders in a highly accessible and visual way. Examine award winning data driven insight projects from Pinterest, BBC and Formula E and hear how other global brands are using data driven insights to lead transformative initiatives. Session highlights ✨ 👉 How PepsiCo went "meta" to improve creative effectiveness by 30% Monica Tenorio PepsiCo I Babita Earle (FMRS) and Kim Malcolm Zappi PepsiCo sought a systematic way to improve its ad testing processes, leveraging its millions of #consumerdata points to raise its creative bar. They partnered with Zappi to co-develop ‘Amplify’ a testing system that optimises ad concepts systematically and provides a highly predictive assessment of an ad's ability to drive short-term sales and create long-term brand equity. Beyond fast and predictive, PepsiCo also wanted the ability to unlock "meta" learnings across brands, markets, demographics, and categories. Hear how PepsiCo scaled a new process, bringing #consumers into every stage of the creative process, leveraging data to learn dynamically across brands and maximising #predictive #insights to improve creative campaigns. 👉  Unpacking #inspiration: a multi-award-winning example of trust, experimentation and impact Adrien Weinert FIREFISH I Daron Sharps, PhD Pinterest Enabling inspiration for its users is the core of Pinterest’s mission and it is constantly exploring new and innovative ways to measure this mandate. Using a bespoke blend of cutting-edge #qual, #quant and #AI-driven semiotic analysis, with human understanding at its heart, Firefish and Pinterest worked together to unpack inspiration globally and arrived at a game-changing insight. This session reveals how that insight guided internal development, supported content creators and built a compelling narrative to take to market, showing how to take complex things and, through partnership and strategic thinking, distil them down into something simple and useful that drives business forwards. 👉 Combining multiple sources of data to develop holistic customer understanding and build targeted customer propositions Oliver Lewis Convosphere I Odoga Treviño Rodriguez MAPFRE Spanish insurance giant MAPFRE embarked on a detailed investigation, combining #sociallistening, audience analysis, focus groups, netnography and online discussion forums to gain a 360-view of how Spanish families approach insurance decisions. This case study shows how this holistic #qualitative and #quantitative mixed-methodology approach successfully brought together multiple sources of #data to uncover families’ sentiments towards insurance companies and assess the quality of interactions families had with digital services and different products. #mrx #insights

🌟 Marketing Financial Services to the Next Generation: Insights for 2024 🌟 In a world where innovation is transforming industries, understanding the preferences of the next generation is no longer optional—it’s essential. 💡 This insightful article from Forbes dives into how financial services can connect with younger audiences, leveraging technology, transparency, and trust. 📈 With Gen Z and Millennials reshaping financial habits and expectations, businesses must adapt strategies to meet their digital-first preferences and values-driven decision-making. From embracing AI-driven personalization to fostering authentic relationships, the future of financial marketing is here. 🔥 A key takeaway: It’s not just about selling a product anymore—it’s about creating meaningful customer experiences that align with their aspirations and values. 💬 What do you think? How is your industry adapting to engage the next generation of consumers? #FutureOfFinance #MarketingStrategy #GenZ #CustomerExperience #Innovation #FinancialServices #DigitalTransformation #Leadership #CareerGrowth 🚀 Let’s lead the way in shaping the future of our industries! https://lnkd.in/eEFp9Ciy

From our CEO: Wallets Speak Louder Than Words: The Truth Behind Consumer Behavior Over the past decade, I've learned a crucial lesson in the world of consumer behavior: what consumers say and what they do are usually worlds apart. This is why I view polling and surveying as anecdotal at best. Let me share an experience: I (James Dayton) once worked as the Creative Director on a large $500K+ 3-Video Campaign for a company that was strongly convinced that SUSTAINABILITY was their core value proposition. They believed this because their online audience was vocally passionate about it—every single day. Because I wanted to make sure that we would be creating content based on the BEST PERFORMING value proposition I asked the client if we could perform a matrix test to make sure that we were testing the most profitable message. When we conducted the Scientific Method Style Split Test with 25 different value propositions, sustainability landed DEAD LAST. Despite the noise, it wasn't the value proposition that actually drove purchases. This company had invested millions in becoming a sustainable business, and even though that is a noble action it simply was not what actually drove thier consumers to use them. Just because people are loud about a topic doesn’t mean they’re opening their wallets for it. When we started leaning into the top-performing messaging from the test, it dropped their Cost per Acquisition by $50. We then created a video campaign around their top-performing value propositions. The result? They celebrated their first $1 MILLION DOLLAR QUARTER, immediately followed by their first $1.5 MILLION DOLLAR QUARTER! That's why at Buck Wild Media we take a strong Data Driven Approach because businesses today don't have money to waste on gut level guesses on what the market wants. Runways are shorter than ever and it's imperative that companies get it right the first time. The takeaway? Polls and surveys rarely tell the full story. Wallets do. Consumer decisions are often made in a split second at a subconscious level. So, focus on testing wallets, not just words. Have you experienced a similar disconnect between consumer feedback and actual behavior? Share your thoughts or stories below! #CreativeDirector #VideoMarketing #ContentCreation #DigitalStrategy #BrandStorytelling #MarketingInnovation #Polls #Surveys

Discover the key takeaways from the BrightLocal 🇺🇦 2024 report of the annual consumer survey in this week's #LocalSearchTuesdays with Greg.

Unlock Revenue Growth with Bright Insights' Revenue Optimization! 📈 The revenue optimization process enables revenue maximization across various channels, by implementing data-driven strategies and making informed decisions. With Bright Insights, you can: - Drive revenue growth across all channels with optimized strategies. - Receive real-time alerts to capitalize on revenue opportunities promptly. - Enhance brand visibility and sales performance through proactive content management. - Make data-driven decisions to maximize revenue and market share. Bright Insights brought to you by Bright Data #1 #webdata Platform #RevenueOptimization #EcommerceInsights #DataDrivenDecisions #brightdata #brightinsights

Great infographic by McCrindle with an overview of different #generations #builders #bommers #genx #geny #genz #genalpha and their key characteristics from marketing, learning style, influence advice to iconic toys 🎧 📼 💿 ... #marketing #workforce #insights #data

Ben Snutch, Chief Customer Officer at Go Inspire, shares his views in Decision Marketing on why brands should harness the power of data to secure a stable financial future. The cost-of-living crisis has reshaped consumer behaviour, resulting in brands to adapt and push boundaries in challenging economic times. Ben explores how businesses and individuals can use data to shape their next steps, from optimising resources to making informed decisions for sustainable growth. Read the full article here and understand how data can guide your post-crisis strategy. https://lnkd.in/erSuxrqn #DataDriven #CostOfLiving #MarketingStratgey