Mayfair Equity Partners LLP’s Post

Group fitness is often overlooked as an area to generate profit. But when managed and measured correctly, it becomes a (if not the) major factor in member engagement, retention, referral and recruitment! More on viewing group fitness as an asset vs amenity and how The Doorman Fallacy can be applied to group fitness:

🏋️♀️ Unveiling the Truth Behind Gym Membership Fees: A Planet Fitness Case Study 📊 Annual fees are a common feature in the fitness industry, playing a crucial role in gym business models. Let's explore this concept using Planet Fitness as our example. Planet Fitness charges a $39 annual fee, typically billed on or around the first of March. This fee contributes to equipment maintenance and facility improvements, ensuring members have access to top-notch amenities. Compared to other gym chains, Planet Fitness offers competitive pricing. Members receive value through access to multiple locations and perks like free fitness training. However, the debate around annual fees continues, with supporters citing necessary operational costs and critics arguing for more transparent pricing. Annual fees significantly impact customer retention and gym profitability. Savvy members can manage these costs by signing up during promotional periods or exploring long-term commitment options. Industry experts emphasize the importance of understanding the full cost of membership, including annual fees, when evaluating gym options. Financial advisors suggest budgeting for these expenses as part of overall fitness planning. Planet Fitness strives for transparency in its fee policy, but as with any gym membership, it's crucial to read agreements carefully. Clear communication about fees is essential in building customer trust. As the fitness industry evolves, we may see new membership models emerge. Alternative approaches to annual fees could shape the future of gym memberships, responding to changing consumer preferences and economic factors. 💪 Ready to dive deeper into the world of gym memberships and make informed decisions about your fitness journey? Check out our comprehensive article on Planet Fitness annual fees and more! Click here: https://lnkd.in/d-t-qrSC #FitnessIndustry #GymMembership #PlanetFitness #AnnualFees #FitnessEconomics #ConsumerAwareness #HealthAndWellness

Great read through of the Leisure DB fitness industry report. Interesting to read through the continued sector shift to health & wellbeing.

Gym owners seeking to enhance their offerings and drive member satisfaction should strongly consider incorporating the RAMP system into their business model. RAMP, which stands for Resistance Applied Metabolic Prescription, represents a holistic approach to fitness and well-being, addressing various facets of health beyond mere physical exercise. By integrating RAMP into their facilities, gym owners can offer their members a comprehensive and personalized fitness experience tailored to individual needs and goals. One compelling reason for gym owners to adopt RAMP is its ability to attract and retain members. With its emphasis on personalized fitness prescriptions, RAMP appeals to a broad spectrum of individuals, from fitness enthusiasts looking to maximize their performance to beginners seeking guidance and support in their fitness journey. By providing tailored programs that cater to diverse demographics and fitness levels, gym owners can create a welcoming and inclusive environment that fosters member loyalty and engagement. Moreover, incorporating RAMP can elevate the reputation and credibility of a gym within the fitness industry. As RAMP is rooted in evidence-based principles and scientific methodologies, implementing this system signals a commitment to quality and efficacy in fitness programming. By aligning their offerings with a trusted and proven system like RAMP, gym owners can differentiate their facilities in a competitive market, positioning themselves as leaders in the field of fitness and well-being. Ultimately, by integrating RAMP into their business, gym owners can enhance the overall member experience, drive member retention, and solidify their position as providers of comprehensive and effective fitness solutions. RAMPGYM.COM #healthclubs #metabolichealth #fitnesscenter #gymowners

In case you missed it, the word is out! BodyBase is ready for franchising 🚀 Read below for more on the latest industry news.

CBC Deal Promotional In the wake of ongoing uncertainty in commercial real estate, stability within sectors is crucial. The fitness industry has emerged as a resilient post-pandemic success story, with gym visits surging as people resumed in-person workouts. Despite economic challenges like inflation, gym attendance and memberships remained strong, reflecting sustained consumer interest. Learn more here https://lnkd.in/dPA3gMuX #commercialrealestate #realestateopportunity #realestateinvestment #realestate

"Cold Plunge Fitness Concept Launches in Chicago" Read the full article below..

🚀 Discover the Fit Supply Hub Concierge Service: Your Ultimate Partner in Finding the Perfect Solutions for Your Gym! 🚀 Are you overwhelmed by the sheer number of suppliers and solutions out there for your gym or fitness business? At Fit Supply Hub, we get it—finding the right partners can be a daunting task. That’s why we’ve created our exclusive Concierge Service to make this process seamless and efficient for you! 🔍 What We Offer: ✅ Personalized Matchmaking: Share your project details with us, and we’ll connect you with the most suitable suppliers based on your specific needs. ✅ Comprehensive Support: Whether you’re opening a new gym, upgrading equipment, or seeking specialized services, we manage the search for you. ✅ Tailored Recommendations: If we don’t currently have a solution that fits, we’ll conduct thorough research to find the best options available. ✅Streamlined Process: Save valuable time and effort with our dedicated service handling the heavy lifting for you. Our goal is to ensure you have access to the best suppliers in the industry, allowing you to focus on what you do best—running a top-notch fitness facility. Let us help you find the perfect solutions to enhance your business and meet your unique needs. Ready to get started? Visit Fit Supply Hub Concierge Service and fill out our simple form to register your project. We’re here to make your search for the right partners as smooth as possible! https://lnkd.in/eFDhgbMb Feel free to reach out if you have any questions or need more information. We look forward to supporting your success! #FitSupplyHub #GymManagement #FitnessBusiness #ConciergeService #FitnessSuppliers #GymOwners #BusinessSolutions #FitnessIndustry #FitForSuccess #StreamlineYourSearch #FitnessInnovation

Were almost at the end of the 'busy' period in the fitness industry and you have a whole new bunch of lovely members. Time to start thinking about how your going to keep those members, so here are 3 fitness industry retention stats to help focus you and your work... 1. Most gyms lose 50% of their new members within 6 months. (IHRSA, 2020) 2. 8% of male gym members and 14% of female members quit their gym membership after a year. (CouponCabin) 3. Member retention starts from the onboarding process. 87% of members who experience a positive onboarding process still remained active after 6 months. (IHRSA) What does this say to you? 🤔 - Has your onboarding process been the best it could be both in the physical sense worlds and digital? - Do all your automations give a personal experience to different genders, age groups and enthusiasts? - Are you making the member journey as smooth as possible from first click on your website to their 50th attendance at their favourite class? If your looking for a leisure management system that can help in these areas for your business and increase retention then get in touch and we can have a chat. l.hamer@perfectgym.com 📈 #fitness #fitnessindustry #digital #digitalfuture #healthclub #retention #automationsolutions #retentionstrategies #leisure #leisureindustry Alex Callaby Perfect Gym Solutions S.A.Peter CroftKarolina Grajda Kinga MatuszykNathan DennisRenia PepekEmilia Rudzińska

With between 18 and 30 per cent of the populations of developed countries living in rural locations, this market will be the next frontier for expansion in the fitness industry, according to insight published in HCM magazine. https://lnkd.in/gM64qTbi #wellness #wellnessbusiness #spabusiness #fitness #virtualCFO #virtualBookkeeper #wellnesscapital #wellnessvillage #medspa #medicalpractice