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🚀 Celebrating Success at Samsung Ads! 🌍✨ It's been a big few months for Samsung across the globe, but particularly for Samsung's Service Business organization, comprising the Samsung Ads and TV & Mobile Services teams, which aims to further leverage the immersive ecosystem to optimally connect with advertisers and millions of consumers worldwide on the biggest screen in the home. Some of these key milestones were: -  Samsung had it's NewFront presentation in the US which was a resounding success with over 420 attendees, a 150% increase in client attendance compared to last year.  - Samsung Ads Canada recently held its Innovation Day, where new advertiser solutions, Samsung TV Plus content offerings, and newly released insights around FAST (Free Ad-Supported TV) were unveiled. - Samsung Ads APAC jump-started discussions at Australia’s largest media and creativity festival, Cannes In Cairns through hosting Samsung Ads Haus, a first-of-its-kind dedicated destination. - Samsung Ads then traveled to Cannes Lions International Festival of Creativity where Samsung leadership featured on numerous panels, and received almost double the number of meeting requests than the previous year, which were hosted on the sleek stand-out venue experience in the harbor, Samsung's Floating Penthouse. Click the link below to get the play-by-play of these live events and much more: https://lnkd.in/gi-EekSx #SamsungAds #AdvertisingInnovation #ImmersiveExperiences #CannesLions #NewFronts

🎉 A BIG shoutout to OPPO for choosing Way2News as their go to destination for reaching all mobile affinity audience in Telugu & Tamil markets. Here's a sneak peak in to the innovation. Let's get stronger together and continue this journey more. #strongertogether #way2news #oppomobiles #brandmarketing #southindia #mobileaffinityaudience #targetaudience

Dive into the future of branding with Samsung! Two years ago, Samsung introduced G-NUSMAS, a virtual avatar that beautifully merges identity and persona, ensuring instant recognition and emotional connection. Since then, G-NUSMAS has made an impact, fostering a consistent, engaging presence that sparks connection and loyalty among consumers. Learn more about G-NUSMAS and its journey here: https://lnkd.in/deiQdUiC #BrandAvatar #Innovation #Samsung #Branding #Connection #Loyalty What do you think about this innovative approach to branding?

🎯 Want to see how Samsung brilliantly turns product placement into meta-marketing gold? 📊 Marketing Breakdown: • Visual Strategy: Celebrity-driven, meta-advertising approach featuring Ryan Reynolds with intentionally obvious product placement • Target Audience: Tech-savvy consumers who appreciate smart, self-aware advertising and premium entertainment experiences • Key Message: Samsung TVs offer seamless connected advertising capabilities while maintaining premium viewing experience • Emotional Triggers: Humor, celebrity trust, authenticity through self-awareness • Execution Effectiveness: Double-layer marketing showcasing both Samsung's TV capabilities and Reynolds' Aviation Gin 💡 Key Insight: By turning traditional product placement on its head, Samsung demonstrates their TV's advertising capabilities while keeping viewers entertained #SamsungTV #RyanReynolds #MarketingStrategy #CreativeAdvertising #ProductPlacement #DigitalMarketing

Redmi Note 13 Hits the Tracks! Xiaomi's Out-of-Home (OOH) strategy hits all the right notes. By dominating the internals and externals of the bustling Masjid Jamek LRT station, Xiaomi effectively reached over half a million commuters monthly, comprising tech-savvy professionals, shoppers, and students. With the launch of its new smartphone, Redmi Note 13, Xiaomi strategically leveraged a celebrity ambassador and took over not just advertising spaces on the LRT station but the entirety of a train. On top of immersing commuters in the world of Redmi Note 13 from the moment they step into Masjid Jamek station until they enter the train, the brand further engages commuters on their daily journey by embedding QR codes within the train to offer more information and attractive deals. This smart approach to OOH advertising not only increases brand visibility but also creates a buzz among the target audience. This bold move demonstrates the brand's commitment to reaching consumers where they are. #BigTree #Xiaomi #RedmiNote13 #OOHStrategy #OOH

Our ECD Kaushik Datta gives an in-depth lowdown on the campaign in this candid interview with afaqs. Click below to read the entire interview

It was a pleasure to meet Rohan Jain from Sony Pictures Networks India and engage in a meaningful discussion about the future of regional content on Xiaomi Technology #CTV & #MIUI platforms. As regional content continues to rise, we explored how vital it is for the growth of the content and OTT business, both in India and globally. Regional content is more than just entertainment—it’s about connecting with diverse cultures, languages, and local stories that resonate deeply with audiences. Expanding the reach of regional channels, especially in a market as vast and diverse as #India, is essential for tapping into untapped segments and driving #future growth. But it doesn’t stop there—leveraging this #content for #International audiences is where the real potential lies. With platforms like Xiaomi providing innovative ways to distribute regional content, the opportunity to scale and reach global markets is immense. #Xiaomiindia #entertainment #technology #growth

Samsung is once again pushing boundaries with a brilliant strategy that's setting new standards in brand engagement. Samsung is providing customized Samsung Z Flip 6 mobile phones to all Olympic athletes. This initiative is a masterclass in strategic marketing. By personalizing these devices with unique designs and features tailored to each athlete, Samsung is achieving several key objectives: Enhanced Brand Affinity: Athletes become ambassadors for Samsung, creating organic brand advocacy as they showcase their personalized devices. Emotional Connection: Customisation allows athletes to connect on a personal level with the brand. Global Visibility: As athletes use these devices across the global stage of the Olympics, Samsung’s brand gets unparalleled exposure. This marketing strategy not only differentiates Samsung from competitors but also leverages the emotional and aspirational aspects of the Olympic Games. #MarketingStrategy #BrandEngagement #Samsung #Olympics2024 #Innovation #TechInSports #imthobserves

S01, EP-08 | Sony Indonesia: Market Leader with Stronghold or Just Holding On? 🔥 Sony Indonesia is leading the pack in Indonesia’s consumer electronics scene. With a strong follower base of 236K and high audience credibility at 78.85%, they’re the brand to beat. But being at the top isn’t just about numbers—it’s about influence, connection, and delivering value that keeps customers coming back. With Samsung Indonesia holding the largest following of 2.3 million but lagging behind in engagement at 0.023%, it’s clear that Sony’s staying power comes from meaningful engagement, not just reach. Sony’s 2.372% engagement rate puts them ahead of Philips indo and Samsung Indonesia , who are struggling to translate followers into real impact. However, Panasonic Gobel Indonesia is heating things up with 5.027% engagement, showing that smaller followings can pack a punch when the connection is real. Sony may be the leader, but if they want to keep that title, it’s time to go beyond just a solid presence—they need to amp up their social strategy to match the fierce competition coming from all sides. Sony, are you ready to step up? In this race for digital dominance, standing still isn’t an option. Tagging the key players in this competitive landscape: Sony Indonesia Team - Satoshi Shimada, Sheila Alissja, Ali Ichsan, Rufus Hack, Frances Han, Louise J. Samsung Indonesia Team - Hita S., Yadi Prayitno, Wahyu Wibisana, Kung Peng Liu, Marina Frisca, Erwin Johanes, Philips Indonesia Team - Danny Hadhyan, Maria Cecilia Grandi, Soraya Nurfitria, Grace Devina, Josefien Olij, Mili Kapoor, Blake Cahill, Ágatha Maria Gomes Cunha, Juhie Gorwara Panasonic Gobel Indonesia Team - Megan Myungwon Lee, Manish Misra, Yukiko Yamaguchi, Tevfik Cagatay Secilmis, Jérémy HOFFMANN, Sumit Kumar, Sandeep Sehgal, Sunil Narula, Pallavi Devadas, Rawenda Rawenda, Tomorrow, we dive into another brand. Who’s setting the bar, and who’s just showing up? Stay tuned. #SonyIndonesia #TechLeaders #ConsumerElectronicsBattle #EngagementMatters #Influenzer

Boosting Brand Visibility at the Olympics🏅 In a world where viewers are embracing multi-screen engagement, leveraging cross-device CTV campaigns is essential for enhancing brand presence. Recently, the afaqs! team interviewed Nikhil Kumar Chief Growth Officer at mediasmart to discuss this further. He shared, "Cross-device CTV campaigns integrate advertising efforts across multiple screens while ensuring a seamless and cohesive brand experience." This strategy means that viewers watching the Olympics on their smart TVs can be retargeted on their smartphones within the same household, driving actions such as installing a CTV app or visiting a product page on an app or mobile web. By reaching audiences across multiple devices, brands can create a more immersive and continuous interaction, ultimately leading to higher engagement and conversion rates. Read more on how to amplify your brand's reach during the Olympics: https://lnkd.in/gVPXwKd2 #Olympics #Olympics2024 #OlympicsAdvertising