MeasureCamp Sydney’s Post

Once again this year MeasureCamp Sydney exceeded expectations! Held at a fantastic venue in our beautiful city, it was a great opportunity to meet new industry peers and reconnect with familiar faces. Here are some of the key learnings that stood out to me: 📊 Why so many businesses are switching to server-side GA4 tracking and how to approach it right. 📉 Using proven statistical models to separate noise from signal in data analysis. 🤖 How we web analysts need to adapt as AI evolves and takes on a bigger role in the industry. 🔍 Leveraging web scraping and AI to gather valuable market and competitor insights. 🧩 How Canva used Mixed Market Modelling (MMM) to solve the attribution puzzle of branded search. 💡 Insightful AI analytics use cases in the pharma industry within a tight regulatory framework. A huge thanks to all the experts from top companies and agencies who shared their knowledge and sparked great discussions. And, of course, thanks to Google Australia for hosting! Cu all next year!