MeasureCamp Sydney

Huge thanks to the Adobe team partnering with us on MeasureCamp Sydney 2024!!

Once again this year MeasureCamp Sydney exceeded expectations! Held at a fantastic venue in our beautiful city, it was a great opportunity to meet new industry peers and reconnect with familiar faces. Here are some of the key learnings that stood out to me: 📊 Why so many businesses are switching to server-side GA4 tracking and how to approach it right. 📉 Using proven statistical models to separate noise from signal in data analysis. 🤖 How we web analysts need to adapt as AI evolves and takes on a bigger role in the industry. 🔍 Leveraging web scraping and AI to gather valuable market and competitor insights. 🧩 How Canva used Mixed Market Modelling (MMM) to solve the attribution puzzle of branded search. 💡 Insightful AI analytics use cases in the pharma industry within a tight regulatory framework. A huge thanks to all the experts from top companies and agencies who shared their knowledge and sparked great discussions. And, of course, thanks to Google Australia for hosting! Cu all next year!

Only once a year in Sydney, these great and passionate bunch of people in data and analytics come together for a full day of unconference...where the agenda is not set, the audience makes the agenda! Throw in a few nice sponsors such as Google (thanks for hosting in your fun and beautiful Sydney office!!!), Adobe, Amplitude , Jellyfish , In Marketing We Trust, Louder Group, Foxpoint Search and Metric Labs ; some lovely and super involved voluntaries and the fun and full of ideas data and analytics community..... and you got a MeasureCamp Sydney !!!!! Today I got to hear about how to create your own holographic assistant using LLMs, RAG architecture, python, 3D printer and a ghost hologram projector; I listened from a super interesting project using computer vision to help us do ergonomic assessments and I got some tips and learnings from being a first time manager of a data team! And these was just a tiny bit of the full day, where there's so much stuff to talk about...it really gets difficult to decide which topics to pick! And as always with these events...the happiness of catching up with good old friends and meeting new ones! Paul Rickerby Timothy Yuen Zari Kotwal Johanna Hurtado ❤️🎯 José Vélez Tristan Yau Sarah Crooke Marco Palmero Josh Gray Martin Cunningham Winson Tan it was so great to see you!!!! I can't wait for next year to do it all over again!!!!! 😍 🤗 🤩 #MeasureCampSyd #DataAndAnalytics

I'm still buzzing from the goodness of MeasureCamp Sydney. The vibe of this is always good, but it was next level this year. Thanks to the sponsors, the dream team (committee), volunteers, speakers and participants for making this such a special event. Special thanks to food truck crew for feeding 200 hungry geeks as fast as they possibly could.

🚀 The Louder gang had a blast at MeasureCamp Sydney on the weekend! 🤗 We were proud sponsors, speakers and volunteers of the event this year. 🔊 Ian Kenney ran an 'Ask me anything' session on starting up your own business. Thanks to all who attended and for all of your great questions. Sam Kenney had a software therapy session where some frustrations were shared and released. 🏅 Ian won the Australian Data Reform quiz run by Pauli Pazzazz and Louder gave away some prizes for some very creative trivia answers in the evening. 🙏 A big thanks to the MeasureCamp team who volunteer their time to make sure this event happens every year and is fantastic and to the sponsors who allow it to be a free community event. It was great to meet so many clever, friendly and interesting people. #digitalanalytics #community #analytics #data #dataengineering

❣️ Thank you MeasureCamp Sydney! I love this event, the people who run it, the people who attend it, the community it creates and the conversations that happen. Grateful to be part of it all and proud to be there with the Louder crew.

We're so PUMPED that Louder Group has chosen to sponsor MeasureCamp Sydney this year. Looking forward to seeing all of you on SATURDAY!

🎉 Exciting news! We're thrilled to announce In Marketing We Trust as silver a sponsor for Sydney MeasureCamp 2024! 🇦🇺 🔧 These digital wizards bring an engineering mindset to marketing, creating a unique space where marketing, tech, and data collide. 💥 They're experts at helping big brands tackle complex challenges across analytics, SEO, and paid media. 🌍 Global reach, local approach: Team spans 12+ countries 50+ members speaking 14 languages Culture celebrating diversity and inclusivity 🚀 Innovation leaders: Pushing boundaries in data attribution and analysis Optimising some of the world's largest websites Implementing AI-driven chatbots 🏆 Trusted expertise: One of only 20 APAC-based Google Marketing Platform Partners Certified across Google Tag Manager, Analytics, Looker Studio, and Cloud Platform Partnerships with tech giants like Google, Meta, TikTok, Spotify, and LinkedIn 💡 Don't miss this golden opportunity to learn from and connect with the brilliant minds at In Marketing We Trust. Join us at MeasureCamp Sydney this October for a day of insight, innovation, and inspiration! #MeasureCampSydney #DigitalMarketing #DataAnalytics #MarketingInnovation 📊🔍

We're so excited about having Adobe as a Gold sponsor this year. Huge thank you to the entire Adobe team for supporting the analytics industry!