It is important for website designs to guide users to the correct first click. Estimates differ on how much this affects ultimate task success in mature websites (especially when search is an option), but our research using tree tests to assess navigation structures found the average success rate for users who made a correct first click was 80%, while it was only 14% for users who started down a wrong path. #ux #uxresearch #userexperience #userresearch #uxr #treetest
