EssenceMediacom Ireland’s Post

We're proud to be a part of #ColourFriday ~It's better for the planet Where Black Friday focuses on soulless, impulsive consumption (with mass produced goods which often end up in landfill), we're encouraging everyone to shop ethically-& with their hearts-for unique, handmade finds, created with care & made to last ~It's better for communities By voting with their money, customers are helping communities thrive. It means people still get the human touch, not faceless chains. It encourages us to work together & collaborate, not compete for deals. We know we are stronger together ~It's better for building a fairer society Supporting small businesses means that money is spread between the many, rather than going into the pockets of the few, funding family run businesses, not billionaires. Colour Friday shines a light on independents who can't compete with big sales so they're not constantly overshadowed ~It's better for shoppers Colour Friday campaigns for a world where the gifts we give are one-of-a-kind & meaningful, & our shopping experience (as well as our homes) are full of creativity, colour & personality. Not just generic, soulless brands ~It's better for showing Christmas spirit Christmas isn't the time for a stressful, shopping frenzy. It's a time to live mindfully by our values, to help each other & connect us, to put principles before profit. That's exactly what Colour Friday supports & stands for - quality, not quantity #SaltersEvents

Starting the holiday marketing season early isn’t just about standing out though - it’s also about creating a sense of tradition. Think of the iconic John Lewis or Coca-Cola Christmas ads. These brands have become synonymous with the holiday season, and their annual ads are now as much a part of Christmas as the decorations and festive songs. By starting early, these brands effectively mark the ‘official’ start of Christmas for many consumers. Read Jesse’s full blog here https://lnkd.in/grfxSecn #nobullagency #creativemarketing #b2bmarketing #agencytalent #socialmediamarketing #brandbuilding #Christmas #johnlewisadvert #christmasads

🎁 This holiday season, why not create a ‘12 Days of Christmas’ campaign for your practice? Share tips, fun facts, or even mini giveaways each day leading up to Christmas. Need help planning it? That’s where we come in! Take advantage of our black friday offer of 2 additional posts to boost your campaign! 07581131888 claire@click-nik.com www.click-nik.com #clicknik #blackfriday #12daysofchristmas #socialmediastrategy #socialmediamarketingtips #organicsocialmediamarketing

If you aren't aware, we started 3 conversation to find out which ideas resonate with people on the subjects of: - re-imagining access to the outdoors - re-imagining outdoor clothing and equipment and - re-imagining outdoor events that are future fit for people and planet.

The elephant in the room: Black Friday is a tricky subject for sustainable businesses. Balancing the detrimental impact Black Friday has on our environment, with the understanding that everyone loves a good deal, feels like a 1000 piece puzzle. The current cost of living crisis means that sustainable businesses risk appearing tone-deaf by not offering incentives, at a time when we need to shift consumer behaviour away from over-consumption. We know that skincare should be a considered purchase, products that meet their needs without contributing to waste. Which is why we opt for a more considered approach, a slow-vember. We apply fair prices all year round. Rather than traditional discounts we remind customers of our 'always on' offers and add a festive treat so they can shop for gifts and treat themselves. The festive offer remains in place for a month, not a weekend. This allows consumers to thoughtfully consider their purchases, ensuring they choose products that meet their needs without contributing to waste. Lastly, we try and be creative with our VIPs, the community that interact and support our business all year round. This year we will be selecting one in ten orders from our newsletter subscribers, to giveaway for free. At our size and scale, this is sustainable, and we'd love to see some of the considered approaches you've seen to Black Friday - tag them below! #sustainablebusiness #slowvember #solidskincare #corporategifting

If you're anything like me, you'll be tearing your hair out over the Black Friday, Green Friday, Blue Friday, Business As Usual and more-than-usual advertising. #CitizenFriday is the antidote to all that, and I've found myself calling on the ideas we came up with this time last year (#Share, #Repair and #GetOutInTheFreshAir) more than ever in the last few weeks. Just yesterday (having watched 'Buy Now' the evening before) I spent about 10 minutes just standing in our shared allotment garden in my wellies, after depositing our veggie peelings in the compost, just being out there, noticing the insects, the plants, the sounds and the sky. And it really helped. In the last couple of days I've also been sharing Re-Action Collective's experience of the consensus-finding tool, Pol.is, with other groups who are interested in using it like the The Green Runners and the Citizen Collective, the brainchild of Jon Alexander. If you aren't aware, we started 3 conversation to find out which ideas resonate with people on the subjects of: - re-imagining access to the outdoors - re-imagining outdoor clothing and equipment and - re-imagining outdoor events that are future fit for people and planet. We'll be sharing some of the results with you tomorrow to brighten up your 'black Friday' with ideas that can inspire positive change so watch this space.

I still can’t wrap my head around these numbers… Here’s what our team accomplished in just one year in 2024: 🎯 50,000,000 audience reach across client projects 📈 5,000,000 monthly views on our YouTube channel (all organic!) 📌 100,000 monthly Pinterest views (again, purely organic) 🎥 55 stunning 3D/CGI/AR videos produced by the team 🤝 26 new (OMG! DTC names) clients brought on board 👥 +3 new team members 👶 And most importantly—1 beautiful baby girl welcomed into the world Behind the scenes? 🕐 Over 800 hours of feedback, revisions, and trial & errors 🤦♂️ More than 500+ avoidable mistakes (looking at you, Black Friday planning!) 🌙 90+ sleepless nights If I’m honest, by nature, I’m someone who always thinks about what’s next—what more could we do? But this year taught me the value of pausing to appreciate the journey, not just the destination. Writing these numbers down today has given me the perfect excuse to unplug, reflect, and celebrate. Here’s to a well-earned digital detox this holiday season—and to an even more intentional 2025. Ready to switch off?  Have a great festive season!

🛑Stop Relying on Discounts to Make Sales This Christmas Black Friday is over, and let’s be honest—you’ve already thrown the kitchen sink at your customers. Massive discounts, bundles, free shipping—you’ve used all the big moves. So, now what? How do you keep customers buying through Christmas without racing to the bottom on price? Instead, focus on good ANGLES. Here’s some that work: - Stocking stuffers—affordable, last-minute gifts for the family. - Personalised founder emails—festive, human messages that stand out from regular marketing spam. - Gift guides to remove friction for overwhelmed shoppers. - Reminder of your Christmas cutoff date for guaranteed delivery before the 25th to drive urgency. Drop me a message if you'd like to work with Shawfire Media as your email marketing partner for 2025.

𝐒𝐭𝐢𝐥𝐥 𝐬𝐭𝐮𝐜𝐤 𝐨𝐧 ‘𝐛𝐮𝐲 𝐨𝐧𝐞, 𝐠𝐞𝐭 𝐨𝐧𝐞 𝐟𝐫𝐞𝐞’? Black Friday is just around the corner, but there’s still time to rethink your strategy. Forget outdated offers and focus on fresh, impactful ideas that can carry your salon through Christmas and beyond. 💡 𝐖𝐡𝐚𝐭 𝐂𝐚𝐧 𝐘𝐨𝐮 𝐃𝐨 𝐍𝐨𝐰? 🔹 𝐕𝐈𝐏 𝐌𝐞𝐦𝐛𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Offer year-round perks like discounts, priority bookings, and exclusive gifts. Turn Black Friday into a long-term win. 🔹 𝐌𝐲𝐬𝐭𝐞𝐫𝐲 𝐁𝐨𝐱𝐞𝐬: Curate beauty bundles to surprise and delight clients. Great for Christmas gifts too! 🔹 𝐅𝐞𝐬𝐭𝐢𝐯𝐞 𝐕𝐈𝐏 𝐏𝐚𝐜𝐤𝐚𝐠𝐞𝐬: Add holiday flair with treatments that include mulled wine, gift wrapping, or complimentary products. 🔹 𝐂𝐫𝐨𝐬𝐬-𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬: Team up with local businesses to offer combined deals, like a blow-dry and a dinner discount. 🎄 𝐁𝐨𝐧𝐮𝐬 𝐓𝐢𝐩: These strategies don’t just work for Black Friday – they’re perfect for Christmas and can be your secret weapon all year round. It’s not too late to make this Black Friday count and set your salon up for success into 2025. 👉 Need more inspiration? Subscribe here: https://lnkd.in/ebyFCA5g #BlackFriday2024 #SalonMarketing #ChristmasReady #SnipAndSave

Black Friday isn’t just about discounts—it’s your moment to shine! ✨ Get your marketing ready, build excitement, and turn those deals into lasting memories. 🔥 Ready to take it to the next level this season? Let’s make this Black Friday your best one yet! 💡💥 #BlackFridayDeals #BlackFridaySale #ShopTilYouDrop #BlackFridaySavings #BlackFriday2024 #BlackFridayShopping #DealHunter #BlackFridayOffers #BlackFridayMadness #BlackFridaySpecials #HolidayShopping #BlackFridaySteals #BestBlackFridayDeals #BlackFridayDiscounts