Re-Action Collective

🎉 HAPPY #CITIZENFRIDAY!!! 🎉 In the last few weeks citizens have been mindfully NOT shopping and instead using their agency to: 🤝 SHARE, 🧵 REPAIR, and 🌳 GET OUT IN THE FRESH AIR In their capacity as sharers, many have shared their ideas and opinions with us about what an outdoor industry that's future fit for people AND planet could look like. Here are the statements that resonated with the most people across the 3 conversations we held 👇 - just imagine the improvement if we made these three things a reality! For more information about the conversations and the statements people made and voted on check out this article: https://lnkd.in/dRHcEMtc AND to join the conversations today follow these links: 👉 Re-Imagining Outdoor Clothing & Equipment: https://pol.is/4dhwnijhz2 👉 Re-Imagining Outdoor Sports Events: https://pol.is/7ejrjjnatp 👉 Re-Imagining Access to the Outdoors: https://pol.is/6aa6wknknj Why not share this post with your connections today? Gavin Fernie-Jones, Ellie Meredith, Heather Davies, Scott Johnson, Rebecca Heaps, Rebecca Evans, Robbie Udberg, Vicky Balfour, Michael Hill, Catherine Weetman, Isabel Mack, Isabelle Drury, Jannine Barron, Kristy Merson, Kirsty Little

This morning I sent out our UK for Good newsletter to encourage our readers to boycott Black Friday and choose kindness over consumption. I love it when we receive feedback; it's good to know that what we share is of some value. This morning, it was Scott Johnson who emailed me to tell me about the #CitizenFriday campaign - it's also a call not to be drawn in to the Black Friday nonsense, and it is a beautifully communicated message. There are loads of brilliant organisations and individuals who are actively making better choices for people and our planet, not just on Black Friday, but every day. The #CitizenFriday campaign from Re-Action Collective offers the perfect antidote to Black Friday: 🤝🏼 share, 🪡 repair, 🚶🏽♀️ get out in the fresh air Love it! Thank you for sharing Scott, and keep up the great work Re-Action Collective :) Read more here ⬇️ https://lnkd.in/eMnjucD5

If you're anything like me, you'll be tearing your hair out over the Black Friday, Green Friday, Blue Friday, Business As Usual and more-than-usual advertising. #CitizenFriday is the antidote to all that, and I've found myself calling on the ideas we came up with this time last year (#Share, #Repair and #GetOutInTheFreshAir) more than ever in the last few weeks. Just yesterday (having watched 'Buy Now' the evening before) I spent about 10 minutes just standing in our shared allotment garden in my wellies, after depositing our veggie peelings in the compost, just being out there, noticing the insects, the plants, the sounds and the sky. And it really helped. In the last couple of days I've also been sharing Re-Action Collective's experience of the consensus-finding tool, Pol.is, with other groups who are interested in using it like the The Green Runners and the Citizen Collective, the brainchild of Jon Alexander. If you aren't aware, we started 3 conversation to find out which ideas resonate with people on the subjects of: - re-imagining access to the outdoors - re-imagining outdoor clothing and equipment and - re-imagining outdoor events that are future fit for people and planet. We'll be sharing some of the results with you tomorrow to brighten up your 'black Friday' with ideas that can inspire positive change so watch this space.

24hrs till the BIG Citizen Friday, formerly known as Black Friday! 🎉 Around a year ago, Re-Action Collective launched Citizen Friday campaign as an antidote to the Black Friday frenzy. 🛒 Since then, it’s become something we all look forward to every week—a quiet, collective celebration of choosing community, creativity, and connection over buying stuff. It’s turned into a movement of our own making, with folks picking up the message and running with it. A whole year of shifting how we approach our week, peeling back the layers of the “consumer story” and finding so much more joy and connection underneath. 🧡 Let’s be clear—renaming it Green Friday or Blue Friday doesn’t change the game. It’s still the same cycle of overconsumption, just wrapped in a slightly greener bow. While Black/ Green/ Blue Friday screams, “BUY MORE,” we’re here for: 🌟 Discovering what makes you tick 🌲 Getting back to your roots 🕺 Doing what’s better for your soul, the planet, and your community This is our kind of “deal”: 🎽 Getting outdoors - reconnecting with nature and yourselves 💚 Sharing - your time, skills and what brings you joy with others 🪡 Repairing So here’s to CITIZEN FRIDAY —a moment to step back, take a breath, and remember we’re part of something bigger. Together, we can redefine what really matters. “I think this system is already in collapse, and therefore the system will change. Cracks are appearing. If that is the case we should be putting energy into reimagining our future. That can begin with the individual, and I think it starts with an internal conversation. Questioning all of the things we have told ourselves, and sitting with questions rather than answers. I think system change starts with an internal awakening, building into a collective awakening. It starts with refusing to accept the stories we have told ourselves. Citizen Friday has led me to realise that we’ve all collectively been living lies, we’re all implicated, and entangled in this system. We are the system. Our stories of progress and the othering, of each other and of the natural world are deeply flawed.” Gavin Fernie-Jones Tomorrow we’re unveiling a snapshot of the results from Outdoors 2.0. 👀 We’ve been asking … How people FEEL about the outdoor industry? What can we REIMAGINE about apparel, events, and access? The outdoor industry has lost its way, chasing profits at the expense of people and planet. Urgh. 🫠 But there’s another way a -future we can co-create. One that centers human hearts, connection and our beautiful home planet. Sounds better right? Are you in?

#BlackFriday is looming. You are most likely receiving thousands of prompts daily, to buy more and buy now. You are being cultivated to consume, distracted from the impact of your consumption, and disconnected from doing things that might actually make you happier. Inspired by the folk at Re-Action Collective, Reach Volunteering is calling for #CitizenFriday Resist the call to consume. There is so much more to you! Re-connect with what matters to you - what you really care about and what brings you joy. Your sense of agency and purpose. Re-act - take action today! We'd encourage you to find a group doing something you care about, and contribute your skills. It will bring a sense of agency, of connection and of pride. We've got hundreds of brilliant opportunities - links in comments. But really, any action is good as long as its not buying more stuff. Highly recommend this documentary

Something a little different for us at Preloved Sports CIC 😉

It feels like a good week to reshare an article I wrote last year about making Black Friday greener. By focusing on new ways to shop (or not shop!) and new gift giving traditions, we can make the holidays a little greener and a little less stressful! Re-Action Collective

For many of us, this upcoming Friday is Black Friday - a day of planned and encouraged uber spending and consumption (at least the retail industry hopes). At SUPER, we love the idea of #CitizenFriday, the idea of 'citizen-ING' or using our agency as people to connect with others or nature instead of shopping. Jon’s book reminds us to think of ourselves as citizens before consumers because when we do, we’re more likely to participate, volunteer and come together to make our communities and society stronger. For those of us in the United States, this might be a better way to think of giving thanks this Thanksgiving holiday. We learned about this program from Re-Action Collective and Jon Alexander's New Citizen Project and want to share the idea with you. There are 3 elements to Citizen Friday: Share, Repair, and Get out in the fresh air. The idea is to slow down and re-connect with ourselves, our communities and our beautiful world.  If you can get outside, enjoy some grean and Enjoy! #CitizensNotConsumers #BeSUPER #SingleUsePlastics #ThinkOutsideThePlastic

With one week to go before what most people call #BlackFriday, this new Netflix documentary is now available to stream, exposing the blackest of the black... and more importantly, I'm getting excited for #CitizenFriday... This is a post to encourage you to watch the trailer and the film, because they're great and they matter - but to know there's an antidote too, and one you can get involved with. #CitizenFriday is a campaign initiated by the awesome folks at the Re-Action Collective this time last year. Appalled by the idea that all the energy of so many people and organisations was going into getting us to buy more (or even, with various tweaks on the colour scheme for the day, to buy a little different), they decided to put something completely different out into the world. It's a call to arms NOT to shop, but instead to... 🫂 Share - connecting with community, sharing resources or time or ideas or whatever 🪡 Repair - fix something, as the very personal yet ultimate act of rebellion against buying everything new 🌳 Get out in the fresh air - instead of into the shops... In its second year, #CitizenFriday is gaining serious momentum. I obviously love it, because it really captures the spirit of what I believe the Citizen Story is all about: not just a lamentation of what's wrong with the Consumer Story we're trapped in, but a positive offer of a meaningful alternative. Big love to Gavin Fernie-Jones Heather Davies Ellie Meredith and all involved - as well as to Jake Hayman and all those involved in BUY NOW. 👏 👏 👏

Happy #citizenfriday big thanks to Reach Volunteering for championing the message!