EssenceMediacom Ireland’s Post

THE MAGIC OF DOLLY No, we don't mean Dolly Parton... although she is amazing! We sometimes choose a "dolly shot" by placing the camera on top of a piece of video equipment that looks similar to a skateboard riding on two rails. When the Director calls "action", the DP either pushes the camera toward the subject or laterally around the subject. The result adds a smooth, elevated, cinematic feel in the composition. #danadolly #dollyshot #filmproduction #videoproduction #videoagency #advertising

THE MAGIC OF DOLLY No, we don't mean Dolly Parton... although she is amazing! We sometimes choose a "dolly shot" by placing the camera on top of a piece of video equipment that looks similar to a skateboard riding on two rails. When the Director calls "action", the DP either pushes the camera toward the subject or laterally around the subject. The result adds a smooth, elevated, cinematic feel in the composition. #danadolly #dollyshot #filmproduction #videoproduction #videoagency #advertising

Does department-store advertising need to feature the store itself? ↴ John Lewis & Partners have just dropped their long-awaited Christmas ad, which many now regard as the start of the Christmas season. 🎄 But this year, they have done it differently. In the ad, Saatchi & Saatchi UK take us down memory lane by exploring the connection and relationship of two sisters, one of which is desperately trying to find the other a present. 🎁 Exploring connection through emotional storytelling is John Lewis' usual style, but this year they do one thing completely different. They feature their actual store. 🛍 This is a complete change from their usual tactic of subtly throwing a logo or JL shopping bag into the mix and it will be interesting to see what the results of the more blatant approach is. Is it better to be subtle or in-your-face with the brand making the ad? 🤔 The campaign has triggered largely mixed reactions, but in the end the data will show whether the change makes a significant impact on their usual Christmas footfall. What do you think? Interested to hear thoughts on this 👇

Another great heart warming christmas ad from John Lewis & Partners A brilliant reminder of why video is the ultimate tool for emotional storytelling. so what can local businesses learn from this? 1️⃣ Use video to create emotional connections. 2️⃣ Tap into nostalgia for relatability and engagement. 3️⃣ Align content with your core values to build trust. 4️⃣ Invest in quality visuals and music for a polished image. 5️⃣ Tell stories that leave a lasting impression. You don’t need a big budget—authentic storytelling is what counts! 🌟 #VideoMarketing #Storytelling #ChristmasMarketing

What did you miss in May? The first in our brand new series 🤩 Each month I’ll be sharing a round up of What’s in and What’s out in the creative industries for Confessions of a Creative! What was your most memorable campaign or creative industry update from May? Share yours in the comments. #creativecareers #personalbranding #newgrads #freelancing

How to Officially Get on Rotten Tomatoes! (Day 12 Counting Down to Memphis Premiere on April 23!) It's a scary thing, going public. One thing I've learned about self-distribution is to make sure your movie is discoverable online. It's been on IMDb for a minute, lol. Where else do you expect to see movies? https://lnkd.in/en9EB-FF #marketing, #selfdistribution, #advertising, #moviereview, #indiefilm, @RottenTomatoes, @VengeanceTrail,

When we say we take things literally, we really mean it. 😜 From ‘hopping on calls’ to getting everyone ‘on the same page’ (like a Kuch Kuch Hota Hai reunion, but with actual paper 📄), our team has taken buzzwords to a whole new level. And let’s not talk about ‘model shoots’—we’re talking John Wick levels of intensity here. 🔫😅 But hey, at least we’re as committed as Sherlock Holmes cracking a case, right? 🤷♂️💻 #agency #fun #agencymemes #corporatememes #digitalmarketing #agencylife #hatsoff #punedigitalmarketingagency #dubaidigitalmarketing #puneagency #socialmedia #socialmediamarketing

Really enjoyed Rodd Chant ®©'s live event today. Was great to spend time with other creatives & chat through what it takes to make a living through our ideas & imagination. Some highlights: - 20 ideas a day to stay sharp. As creatives, we’re paid to think, not just write/record/produce.  - Stay inspired, our jobs reply on it!  - Don’t know how to do something? Just jump in & wing it. Comfort zones are the #1 threat to creatives.  - Side projects help you stand out. They’re not frivolous, they're fun! - Find other creatives to jam ideas with - chefs, street artists, painters, carpenters etc. The weirder the better.  - 90% of success is just showing up. 

Next up in our "Questions With" series, meet Naomi Finn, Senior Designer at Dewynters, our integrated advertising business for live entertainment. Naomi shares how campaigns change with production size, how theatre marketing has evolved in recent years, where she finds creative inspiration, and more! #MiromaGroup #Dewynters #creative #advertising #business #liveentertainment #insight #thoughtleadership 

No spice makes for a bland film industry🌶 Hollywood is failing women AND leaving tons of dollars on the table 🔥 While publishing thrives on the $610M romance boom and leverages massive fan-led marketing through #BookTok and fanfiction platforms, the film industry is asleep at the wheel. 🤯 Why ignore the built-in audience desperate for women-led, spicy stories? Barbie proved the power of fan engagement and innovative, fan-driven marketing —so what’s the excuse? 🎥