Mediagenix’s Post

📺 How are broadcasters embracing the streaming era? 🌟 “Through detailed #data collection and advanced #analytics, broadcasters can achieve optimized content strategies, enhanced personalization, and continuous service improvements with data-driven flexibility.” 🔗 Read Nayla Nassar’s insights now https://lnkd.in/eJa452Pk and join the conversation at #Nextv Series #MENA in #Dubai on December 10th. 🗓️ #mediagenix #contentstrategy #contentvaluemanagement #contentscheduling #automation

𝗛𝗼𝘄 𝗖𝗮𝗻 𝗢𝗧𝗔 𝗮𝗻𝗱 𝗢𝗧𝗧 𝗕𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗧𝗲𝗮𝗺 𝗶𝗻 𝟮𝟬𝟮𝟱? As consumers increasingly embrace digital video streaming, how can Over The Air (OTA) broadcasters ensure their powerful networks remain relevant? 𝗧𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿 𝗹𝗶𝗲𝘀 𝗶𝗻 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻. By fusing #OTT & #Broadcast technologies, #OTA broadcasters can transform their networks to deliver streaming content seamlessly, and reaching people with modern AI powered edge devices. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝘃𝗶𝗱𝗲𝗼 𝗶𝘀 𝗻𝗼𝘄 𝗰𝗲𝗻𝘁𝗿𝗮𝗹 𝘁𝗼 𝘁𝗵𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, with nearly 3.88 billion people –80% of all internet users – expected to watch video online by 2025. However, viewership isn’t limited to #YouTube or major SVOD services. Billions of users rely on free video from social media, short-form apps, and local platforms, while around 2.6 billion people remain completely offline. 𝗧𝗵𝗶𝘀 𝗴𝗮𝗽 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝘀 𝗮𝗻 𝗶𝗺𝗺𝗲𝗻𝘀𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. OTA and OTT providers have the chance to engage new audiences, bridge the digital divide, and expand their relevance. 𝗢𝗧𝗧 𝘃𝗶𝗱𝗲𝗼 𝗶𝘀 𝗺𝗮𝗶𝗻𝘀𝘁𝗿𝗲𝗮𝗺 𝗯𝘂𝘁 𝗳𝗮𝗿 𝗳𝗿𝗼𝗺 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗶𝘁𝘀 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹. By 2025, only 30.7% of the global population will watch YouTube, and 27.7% will use paid OTT platforms. This leaves billions of untapped viewers, many of whom are already consuming free content on alternative platforms. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗲𝗿𝗲 𝗢𝗧𝗔 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗲𝗿𝘀 𝘀𝘁𝗲𝗽 𝗶𝗻. With OTT Broadcast solutions, existing #ATSC or #DVBT2 OTA networks can be upgraded to deliver streaming content efficiently. Proven technologies, such as those tested in the Copenhagen Testbed, demonstrate how OTA can seamlessly extend OTT reach across all devices. 𝗗𝗲𝘀𝗽𝗶𝘁𝗲 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗽𝗲𝗿𝘀𝗶𝘀𝘁. Financial barriers prevent millions from accessing premium video services, and regulatory restrictions. Additionally, billions remain reliant on free local video platforms or disconnected entirely. 𝗧𝗼 𝘀𝘂𝗰𝗰𝗲𝗲𝗱, 𝗢𝗧𝗔 𝗮𝗻𝗱 𝗢𝗧𝗧 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗲. By joining forces, OTA and OTT providers can offer flexible pricing models, ad-supported formats, and region-specific content to capture these audiences. Emerging markets, in particular, present significant opportunities for growth. 𝗧𝗵𝗶𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗢𝗧𝗔 𝗮𝗻𝗱 𝗢𝗧𝗧 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 — it’s about leading the next phase of video entertainment. By combining OTA’s reach with OTT’s technology, providers can close critical gaps, engage untapped audiences, and drive growth in a rapidly evolving digital landscape. Together, OTA and OTT can truly become the power team of 2025 Read more EMARKETER: https://lnkd.in/dxUKfXHh 🔗 #Broadcast2040 #Broadcasting #DVB #DTT #DVBT #media #NextGenTV #Streaming #StreamingMedia #StreamingVideo #video #videostreaming

𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐕 𝐢𝐬 𝐬𝐨 𝐥𝐚𝐬𝐭 𝐝𝐞𝐜𝐚𝐝𝐞! CTV & streaming are taking over, but keeping audiences engaged is a whole new game. Learn how to win in this dynamic landscape Read more #ETInsights #CTV #Streaming #AudienceEngagement #Growth #Change #Innovation Ritesh Saraf

How does a 79.2% increase in ad impressions and 194% rise in click-through rates sound? 🚀 Our end-to-end OTT solution has made this a reality for HOY TV while delivering a smooth streaming experience for 220k viewers concurrently at live peak times. Think it's just about the numbers? The management of HOY has a different perspective. It's about how HKAI caters their needs in time. 💡Tap into the insights from our chat with HOY TV and uncover our success story here 🔗 https://lnkd.in/gPv8d4Qu 我們的「端到端影音服務平台解決方案」為HOY TV 帶來了79.2%的總曝光量和194%點擊率的增長。🚀 不僅只有數字的上升，在直播的高峰時間，影音服務平台更為22萬名觀眾帶來穩定的直播觀賞體驗。💡立即按以下連結🔗細閱我們與HOY TV的成功的故事： https://lnkd.in/gPv8d4Qu #HKAI #AIEnabler #AdTech #OnlineAdvertising #OTT #HOYTV

In 1998, Elon Musk predicted the convergence of print, radio, and broadcast into the digital space. Today, OTT platforms are the reality of that vision, transforming content consumption. A key trend? The rise of family-centric content—reshaping streaming by creating shared viewing experiences for all generations. I recently explored this shift in a piece for The Financial Express, discussing how family-oriented OTT content is shaping the future of streaming. For those interested in the intersection of technology, media, and audience preferences, this is a space to watch. https://lnkd.in/gpYFvQvy Ananay Jain

The OTT business model has revolutionized media consumption by offering greater flexibility, a diverse content library, and personalized experiences. It has challenged traditional media, prompted shifts in advertising and revenue strategies, and driven technological and creative advancements. In this article we will explore how the current impact of OTT business models and how the future is poised to embrace them. Learn more at 👉 https://lnkd.in/gZHYPQ2F #mogi #mogiio #OTTPlatform #ott #Whitelabel #Entertainment #filmmaker #filmproducer #filmdirector #vod # #Videostreaming #VideoOnDemandPlatforms #LiveStreamingPlatforms #EnterpriseVideoStreaming #LiveStreamingSolutions #VODPlatformProviders #WhiteLabelStreaming #OTTPlatformProviders #WhiteLabelOTT #VideoStreamingSolutions #StreamingSolution #OTTdevelopment #VODservices

Discoverability redefined—Creator brings your content to life, making it effortlessly accessible with just a click. Embrace the simplicity of OTT streaming and let your audience tune in from anywhere. With Creator, you're everywhere at once! To know more about us, Visit our Website :- https://lnkd.in/dYDR2_bu #ott #monetization #contentmanagementsystem #contentmanagement #videomanagement #platform #contentcreation #contentcreationtools #contentcreationideas #contentsyndication #content #syndication #solution #reach #virtual #livestream #livestreaming #livestreams #livestreamingvideo #belive #multitv #digital #hybridevent #hybridevents #virtualevents #virtualevent #virtualeventplanning #softwarecompany

OTT solutions are becoming the game-changer businesses can’t ignore. Think about it—how did OTT suddenly become the future of digital media? Traditional broadcasting methods used to dominate. Today, companies are racing to deliver content directly to viewers through OTT platforms, and it’s revolutionizing the way people consume media. OTT isn’t just about streaming videos; it’s about delivering personalized, on-demand content that caters to individual preferences. Businesses are now leveraging OTT solutions to expand their reach, engage viewers directly, and unlock new revenue streams through subscriptions and targeted ads. But it doesn’t stop there. These platforms also support live streaming and video-on-demand, giving companies the flexibility to cater to diverse audience preferences. This isn’t just a passing trend; it’s a massive shift in how media is delivered and consumed. Adopting OTT is no longer a choice—it’s essential for staying competitive in today’s market. As the demand for personalized content grows, the competition for viewer attention will only intensify. The companies that embrace this shift will dominate the entertainment landscape. Those that don’t? They’ll struggle to stay relevant. In the end, OTT isn’t just transforming media—it’s shaping the future of digital engagement. Are you ready to tap into the OTT revolution? P.S. Don’t get left behind. Schedule a 1-on-1 consultation today for expert advice on launching your OTT platform. DM “OTT” to get started.

In a significant move, SAG-AFTRA has selected Nielsen as its third-party provider for #streaming content measurement. “New business models require new tools, and that’s why we’ve enlisted Nielsen.” -Duncan Crabtree-Ireland. "As an independent source of audience measurement insights, Nielsen’s data will complement first-party data from streaming platforms and serve as a consistent and comparable lens through which the performance of streaming titles across various distribution platforms can be analyzed."  Read the full announcement: https://bit.ly/4dhtpQh Gracenote #streamingcontent #content #streamingplatforms #audiencemeasurement

🚨New Article Alert🚨 Our CEO & Founder, Wissam Sabbagh, has shared his insight into, ‘Unlocking Greater Flexibility to New Revenue Growth’ with OTTVerse. “Providers must understand their audiences and align them with their ambitions. This starts with a hybrid monetisation strategy. Done effectively, these models can accelerate growth in new markets and enable video providers to seamlessly adapt their content to local market conditions.” Read the article here: https://lnkd.in/eUgFk-PN #GoBigGoDigital #SwitchToMango #OTTVideo #Streaming