MediaHQ’s Post

Some of the benefits of a retained monthly PR programme vs a short burst below. In summary, it’s having the time and team allocation to… ✅ Take a deep dive into your competitive landscape ✅ Perform a media audit on you and your competitors ✅ Spend time building (and building on) a detailed media list of journalist contacts ✅ Spend time pitching these journalists, building up new assets to pitch them, and scouring the internet for opportunities to pitch If you can, it’s always beneficial to take a longer term approach to PR. What else would you add?

Ever wondered how the experts you see quoted in the media become the go-to person for commentary? 📰 Below I have shared my PR Top Tips for how you can establish yourself as a reliable voice that journalists, and their audiences, can trust. https://lnkd.in/ddYHX2Xx

Here are some of my top tips for pitching to the media if you find yourself struggling to cut through the noise ✍

Digital PR Tip: Always analyse how journalists are framing stories in your industry. You can spot trends before they hit mainstream, giving you an edge in your pitches.

So excited to be a part of Cision's article all about media lists! I often get a lot of messages about PR/Digital PR campaigns and how to approach them. I usually say it’s flexible and it totally depends on the goal. However, if you are just getting started with media relations, this list is a game changer. Check it out to gain more insights. Thanks again Louise Linehan for the mention!

Useless questions in PR: - When can we get into The Economic Times? - How much time will it take for PR to show results? - How many journalists do you know? - How much do you charge? Useful questions in PR: - What publications should we target? - What type of stories will move the needle for us? - Which journalists should we connect with? - What budget will help us reach our PR objective? Believe it or not, your PR success depends on the questions you ask. #StrategyVerse #PublicRelations #Marketing

Asking the right question is the first step to getting ahead in your PR quest. #PublicRelations #Marketing #StrategyVerse

Are you new to #digitalPR or just struggling to get your pitch seen by journalists? Check out our latest #blog featuring 8 top tips for pitching to the media from a digital PR pro including: 🔑 Why research is key 🗣 How to make your subject line stand out 🧠 Thinking outside of the box 🤝 How to build relationships with journalists https://lnkd.in/eahaZ9-A

Should you ask a journalist for a link? 🔗 My answer is: Yes In the world of Digital PR, building relationships with journalists is crucial. The worst thing they can say is no. Here’s my formula for making the ask: 1. Say Thank You: Kindness goes a long way. Acknowledge the fact they covered your story with a simple thank you. It’s a small gesture that makes a big difference. 2. Timing is Everything: Ask for the link within the first 24 hours. Journalists are busy and quickly move on to the next story. Catch them while your story is still fresh in their mind. 🧠 3. Make it Easy: Provide them with all the necessary information. If your Digital PR release includes data and you’ve created an on-site asset, share that link. Mention that it could be of interest to readers who want more details about the study. 4. Be Detached: Structure your email in a way that doesn’t come off as desperate. My go-to phrase is: “Hope this is something you can do, if not, no worries at all. Have a great week/weekend.” Happy pitching! #DigitalPR #DigitalPRtips