MediaMelon, Inc.’s Post

In our white paper, Publica by IAS explores key ways publishers can curate quality viewing experiences and empower streaming publishers to elevate CTV revenue while creating superior ad breaks. You’ll also learn: - Linear TV ad break best practices that can be applied to FAST and AVOD services to maximize CTV yield - What CTV ad server attributes are required to deliver a quality viewing experience ...and more. Download here: https://lnkd.in/dWD49PKw #CTV #Streaming #AdBreak #Advertising

Happening next week! Join our CTV experts Kirk Nicklaus and Jay Pezzoli on June 26th to discover cutting-edge strategies and techniques for one of the fastest-growing channels in advertising 🙌 Learn the nuances of #CTV and OTT, unlock premium content opportunities, and navigate the streaming landscape with top CTV ad examples and best practices: https://lnkd.in/gmjncpU5

In “Master the Art of CTV Monetization,” Publica by IAS dives into key ways publishers can curate quality viewing experiences and empowers streaming publishers with a blueprint to elevate CTV revenue while creating superior ad breaks. Click here to download: https://lnkd.in/dUhqAmkS #CTV #Streaming #Research #Advertising

Tune in this Wednesday to learn more about how and why CTV advertising is one of the fastest growing advertising channels!

Change is hard - especially for consumers! Marrying what they know with what they want is an easy way to drive change. TripleLift's In-Show solutions help drive incremental outcomes for publishers and advertisers because they focus on delivering a better ad experience. By priming or reminding the consumer about the commercial they are about to see with innovative In-Show formats, brand awareness and show satisfaction increase!

Did you know that by 2026, nine streaming platforms are projected to generate over $1 billion each in ad revenue? 📈 Platforms like Prime Video & Amazon MGM Studios and Netflix are reshaping how marketers connect with consumers, and the potential is HUGE. At LWD, we’re helping brands take a total video approach to their advertising by incorporating CTV into the media mix to maximize results! 👉 Dive deeper into what our team sees trending in CTV advertising for 2025 and beyond in our latest blog post! https://lnkd.in/ebj42k6S #CTV #Streaming #PerformanceMarketing #TotalVideo

Capture the Cord-Cutters with CTV Advertising 📺 : With more viewers shifting to streaming platforms, it’s time to adapt your strategy. CTV ads are unskippable, trackable, and highly engaging. Work with OnMedia to harness the power of streaming. https://ow.ly/f5Fa50TU7eN #VideoAdvertising #OnMedia #MediaTrends #StreamingMarketing #AdStrategy #DigitalMarketing #StreamingAds #CordCutters #CTVAdvertising

In CTV advertising, combining innovation with traditional formats is the key to unlocking a better ad experience and increased engagement. In fact, a recent study shows that combining TripleLift’s High Impact CTV with Standard CTV Spots results in a 33% increase in unaided awareness. 📺 🎞 ⏯ TripleLift's Rachel LaMura recently spoke with Beet.TV about the streaming landscape, covering challenges advertisers face, the link between CTV and other types of media, and more. Full interview here ⬇️ https://hubs.li/Q02RT9RS0 #ctv #adtech #streaming #digitaladvertising

CTV is rapidly growing in adoption, driven by increasing advertiser interest and higher ad revenues per viewer, now accounting for about one-third of total video ad spending. 📊 Dive into StackAdapt's report to unlock essential forecasts and strategies for navigating the evolving TV and CTV landscape, including trends on the shift to ad-supported streaming models.

Join us Wednesday, April 24, for Lunchtime Learning OTT, CTV & Streaming with Bill Chambers of a4 Advertising Learn the differences between OTT, CTV and streaming, how #advertising works on each, why they’re more critical than ever for marketers to understand. Includes complimentary lunch. Register: https://ow.ly/yMGc50RkLBO #digital #marketing #awareness #njbusiness #morriscounty