Megan Perkins’ Post

You can either build an interior design brand that makes high 6-figs+, or you can stay scared and keep blending into the crowd. It comes down to a choice. A choice to walk in authenticity and embrace that you're not just an interior designer, but a brand making lasting impact... or a choice to mitigate yourself by relying on your portfolio and hoping your way to new clients. A big hurdle that my clients initially face when we start working together looks like this: 👉🏽 I love this positioning statement, but I’m nervous it won’t resonate with everyone. 👉🏽 These colors are so perfect for my brand and ideal audience, but I’m worried because it's different than the other interior designers I follow. 👉🏽 I’ve started sharing my values and mission in my content, but now I’m getting hate and people saying that nobody cares. And I’ve been there. Actually- I was there last month. Even though I was telling my clients that they had to be bold, lead with integrity, jump into owning their brand with courage… I wasn’t living what I preach. And the second I realized this, owned up to it, and started actually having the courage to build MY BRAND instead of looking at other designers for inspiration… Everything started to change in the right direction for my business. Building your brand strategy a a business owner cuts so much deeper than just fixing your positioning and logo. It’s not about rebranding me hoping for the best. Truly building a brand that creates disruption, that cuts through the noise, that allows your audience to trust you and buy into what you offer… It requires you to show up at the table ready for some deep work. Because the truth is: 🪩it’s not just a brand strategy, it’s being willing to share what you value and stand for every single day as a company. 🪩it’s not just a logo and color scheme, it’s having the courage to paint your viewpoint without looking to others for approval. 🪩 it’s not just a website, it’s being willing to weed out the people who might have bought from you if you didn’t share your true belief system. So yes, building a brand takes courage. It takes more than hiring a designer on fiverr and saying your content will speak for itself because “brand doesn’t matter in the age of social media”. Businesses investing in branding in 2024 will be the ones who are at the top in 2030. And the ones who are waiting for their next referral or a magic ad campaign to save their business- won't.

Navigating the Ever-Changing Landscape of Event Design Trends From web to graphic design and marketing, trends define our visual landscape and seem to change by the minute. Navigating these trends can be a challenging and mysterious task, but it is essential for designers to stay ahead of the curve. In this dynamic world, aesthetics rapidly grow in popularity, often exploding across digital media before fizzling out just as quickly. Balloon Design: A Versatile Trend One area where adaptability is strikingly evident is in balloon design. Balloons offer a unique ability to keep up with the latest trends while maintaining a strong presence. Their versatility makes them perfect for events and social media, seamlessly integrating into photos without overshadowing the brand's logo. This balance is vital for maintaining brand visibility in an age where visual content is constantly shared and reshared online. By incorporating the latest design trends into balloon decor, event planners and designers can create visually stunning and shareable moments. Balloons not only enhance the aesthetic appeal of an event but also encourage social media engagement, driving brand awareness and customer interaction. Staying Ahead in the Design Game Lights Camera Selfies aims to stay ahead in the ever-changing design landscape, it's essential to focus on: Monitor Trends: Keep an eye on emerging trends across various design fields. Adapt Quickly: Be ready to incorporate and experiment new ideas into your designs. Stay Original: While tracking trends, ensure your designs maintain originality and reflect the brand's identity. By focusing on these principles, Lights Camera Selfies takes pride creating visually stunning and memorable event decor that captivates guests and encourages social sharing. Recently, we had the opportunity to elevate the iconic University of Miami "U" logo by constructing an 8-foot-tall version covered entirely in biodegradable balloons. This impressive structure served as the main backdrop for the event, drawing attendees in for photos and becoming a social media sensation. Our meticulous attention to detail and dedication to eco-friendly practices ensured that the "U" was not only a highlight of the event but also a testament to our commitment to sustainability. In conclusion, whether it's event signage or balloon design, staying ahead of design trends is crucial. Embrace the changes, adapt quickly, and create stunning, shareable content that keeps your brand in the spotlight. #DesignTrends #EventPlanning #BalloonDesign #GraphicDesign #DigitalSignage #EventDecor #MarketingTrends #VisualAppeal #LogoIncorporation #SocialMediaWorthy #biodegrableballoons #U #UniverityofMiami #Miami #BalloonArtist #balloonlogo

Experts pick the best rebrands of the 1970s and explain why they worked. https://lnkd.in/gyTDK5mE #best #rebrands #1970s #transformative #decade #evolution #graphicdesign #bolder #experimental #designers #branding #logos #innovative #advertisingcampaigns

How to choose a brand colour when there are literally hundreds of thousands of choices at our fingertips? Most designers and DIY business owners will probably have experienced some kind of overwhelm over colour choice at some stage. Its easy to be swayed by pre-conceived ideas that the client brings to the table or to let your personal colour preferences (bias) have an unqualified seat at the decision making table. It’s easy to go down a rabbit hole of offering up endless colour variation options that can lead to analysis paralysis for designer and client. One way to narrow down your colour choice is to follow this framework to set up some creative parameters based in strategy. Creating this roadmap of guiding principals towards the appropriate colour choice can often lead to surprising solutions that hit the mark. Try these steps to creating some parameters before you choose brand colours: → Consultation and research with your client →  Identify their brand values / goals →  What is their market position? →  What makes them unique from their competitors? →  What are the real life colour considerations based on where the brand will be seen in real life? →  What to avoid? (This not that) Together with the client, I helped identify the following guiding principals for colour choices for this Real Estate brand. • The colour needs to be instantly recognisable and eye catching in public signs • Colour based on approachable, relaxed and friendly feelings (The Brand Values) •Not be stuffy, or to come across as exclusive or arrogant. •Different to the competitors, so when people drive in the area and view signage they instantly know which business in town is associated. •Needs to compliment colour photography of the ocean and local landscape. •Needs to stand out and really pop against grass and gardens for street and house signage contrast. •No cliche colours to be used that represent ocean/sand/trees/sky. The local areas is flooded with businesses using yellow and orange representing sand and sun, blue and green for ocean, sky and trees. Wave and sun icons and colours are absolutely done to death around this community. I narrowed down the choice, did some visual mockups with the proposed colours and we ended up fine tuning the colour together to get the right shade. Im sure that when we started out, that the 2 male clients would not have expected to be walking away with a watermelon (pinky-red) as one of their brand colours, but when we looked at the appropriate options, placed the brand colours against the natural environment, held it up to the competition and marked it against their brand values, goals and our creative parameter insights, the combination of the masculine: black and feminine: Watermelon ticked all of the boxes. Don’t just pick a random colour out of the air. Try running through this framework first and get it right the first time. What are your favourite strategies for choosing colours? #Colour #BrandColor #Branding

The First 6 Steps to Take When Choosing Resin Art as Client Gifts 1. Understand Your Client’s Brand and Preferences Start by researching the client’s brand, business values, and aesthetic preferences. Consider their color schemes, logo, and office décor to select resin art that aligns with their brand identity. Custom pieces that reflect their style will feel more personal and thoughtful. 2. Determine the Size and Type of Art Choose a resin art piece that fits within the client’s available space. For corporate gifts, smaller, functional resin items such as coasters or decorative trays might be ideal. For special clients or long-term partners, larger wall art or geode-style pieces might make a lasting impression. 3. Select Colors and Materials That Make an Impact Resin art allows for the use of vibrant colors, metallics, and natural materials. When selecting a piece, consider colors that evoke specific moods or match the client’s business aesthetic. Incorporating natural stones, crystals, or gold leaf can add a touch of luxury and uniqueness. 4. Consider Personalization or Customization Adding a personal touch can make the gift more meaningful. Consider custom designs with initials, business logos, or even a quote. Personalized resin art pieces, such as a small geode with a name engraved, can make the gift stand out even more. 5. Ensure Timely Delivery Plan ahead to account for the time it takes to create custom resin art. Handcrafted pieces can take longer than mass-produced gifts, so make sure to communicate with the artist to ensure the piece will be ready in time for client meetings or corporate events. 6. Package the Gift Creatively Presentation matters. Package the resin art in a way that elevates the gift’s value. Use high-quality boxes, satin ribbons, or even branded packaging with your business logo. Including a handwritten note or care instructions for the resin art will add a personal and professional touch. Following these steps will help ensure that the resin art you choose resonates with your clients and leaves a memorable impression.

Showcasing Your Brand: Making a Statement with Custom Lobby Signs! Picture a perfect day at your business: visitors are arriving, lining up to engage with your business. As they wait in the lobby, their eyes roam around, appreciating the professional ambiance that your custom lobby signs foster in the space. Each visitor is impressed the moment they walk in, excited to purchase a product or service you have to offer. This is the first impression all businesses want to make! With a positive experience, you are setting yourself up for successful interactions and lasting relationships. In this blog, we will delve deeper into how lobby signs make these impressions! Custom lobby signs are more than just decorations on a wall; they reflect your brand’s identity and values. Here are some branding or design ideas tailored to different business needs: ·        Modern Minimalism Sleek, simple designs with clean lines and a monochromatic palette create a sophisticated look. For example, a brushed metal sign with a sans-serif font is ideal for a tech startup aiming for a contemporary and professional image. ·        Bold and Colorful Bright colors and bold fonts can make your sign stand out. For instance, a marketing agency might opt for a sign with their logo in eye-catching hues to showcase their creativity and dynamic outlook. ·        Natural and Organic Incorporating natural materials like wood or stone can give a warm, welcoming feel. For example, a wellness center might choose a wooden sign to foster a calming atmosphere. ·        Illuminated Signs Adding lighting elements can make your sign more dynamic and noticeable. For instance, a high-end boutique might choose a backlit sign that adds a touch of elegance and enhances its visibility. The Strategic Placement of Lobby Signs The placement of your lobby sign is as important as the design. Here are some ideas: ·        Behind the Reception Desk This classic spot ensures that your sign is noticeable to anyone entering the lobby. For instance, a bank can place a polished metal sign behind their reception desk to convey professionalism and trust. ·        On a Feature Wall A feature wall dedicated to your lobby sign can make a bold statement. A luxury hotel could use a textured wall with an illuminated sign to create a focal point in the lobby. ·        Hanging Signs Hanging signs can be a unique and eye-catching option. An art gallery might hang its sign from the ceiling to create a floating effect, adding to the artistic ambiance. ·        Entrance Door Signs Greet visitors right from the moment they walk in! Entrance door signs can be paired with window graphics or wraps to enhance the overall aesthetic. By thoughtfully considering the placement, your lobby sign can maximize its impact and complement the overall design of your lobby. Georgetown Sign Company: A Trusted Austin Sign Company For exceptional lobby sign services and comprehensive signage solutions, give us a call today!

😲 𝐅𝐫𝐨𝐦 𝐁𝐥𝐚𝐧𝐝 𝐭𝐨 𝐁𝐫𝐚𝐧𝐝: 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐂𝐮𝐬𝐭𝐨𝐦 𝐀𝐫𝐭 Shall we be really real for a second? We all know that running a business is about so much more than just selling products or services. It's about creating an experience that leaves a lasting impression on your customers. It's about building a brand that people connect with and remember. But let's face it, standing out in today's competitive landscape can feel like an uphill battle.😩 ❌ Do you ever find yourself struggling to create a space that truly captures the essence of your business? ❌ Are you tired of cookie-cutter interiors that blend in with the crowd? ❌ Do you long for a space that feels unique, inviting, and unforgettable? If so, you're not alone.😊 This is where custom oil paintings come into play. It might seem unexpected, but trust us, it's a game-changer. 𝐖𝐡𝐲 𝐂𝐮𝐬𝐭𝐨𝐦 𝐎𝐢𝐥 𝐏𝐚𝐢𝐧𝐭𝐢𝐧𝐠𝐬? 🎯 𝐔𝐧𝐢𝐪𝐮𝐞𝐧𝐞𝐬𝐬: Custom oil paintings are one-of-a-kind pieces that can't be replicated. They allow you to showcase your brand's individuality and set yourself apart from the competition. 🎯 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: Art has the ability to stir emotions and create a sense of connection. By incorporating custom oil paintings that resonate with your target audience, you can enhance the customer experience and foster a deeper connection with your brand. 🎯 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐚𝐫𝐭𝐞𝐫: Custom art pieces are natural conversation starters. They can spark curiosity, encourage engagement, and create a memorable experience for your customers. 🎯 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠: Custom oil paintings can be used to tell your brand's story in a visual and compelling way. Whether it's through depictions of your products, values, or history, art can become a powerful tool for brand communication. 🎯 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭: Unlike mass-produced decor, custom oil paintings are an investment that can appreciate in value over time. They add a touch of luxury and sophistication to your space, elevating your brand image and leaving a lasting impression on your clients and customers. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐬𝐩𝐚𝐜𝐞? At Lenoir Decor, we specialize in creating custom oil paintings that capture the essence of your brand and elevate your customer experience. Whether you have a clear vision or need some inspiration, I'm here to collaborate and bring your ideas to life. Let's create a space that truly reflects your business's unique spirit. Comment below or DM us to start the conversation! ⭐️ ---- #restaurantdesign #CustomArt #diningatmosphere #hospitalitydesign #lenoirdecor #customartwork #artworksolution #businessdecor #walldecorforbussiness #oilpainting #walldecor #hotelwallart #custompainting #custompainting #brandbuilding #brandvoice #brandidentity

Brand identity design in the kitchen... Would be dishing out full details about the project soon

Revitalize your brand in 2024 by embracing the top design trends setting the scene ablaze. Here's your cheat sheet: BOLD MINIMALISM: 💅 Elevate your brand with a sleek, uncluttered aesthetic. Think minimal colours, sharp lines, and oversized typography that demand attention. It's not just a look; it's a statement of clarity and focus that stands the test of time. ABSTRACT GRADIENTS: 🎨 Dive into the dynamic world of gradients that look like they've been lifted straight out of a swirling paint can. With a playful mix of complementary and contrasting hues, these designs promise a visual feast that's impossible to ignore. Its modernity meets mesmerizing colour play. RETRO '70s VIBES: 🕺 The '70s are making a grand entrance, courtesy of Adobe's nod to nostalgia. Wrap your brand in the cozy warmth of this bygone era with faded colours, playful patterns, and a vibe that screams retro cool. It's about bringing the golden years back with style and substance. PRO TIP: 💡 Collaborate with a remote designer to seamlessly weave these trends into your brand's fabric. It's the smart way to ensure your brand keeps up with the times and sets the pace. Remember, these trends aren't a quick fix for overnight success. But they are your foundation for building a brand that resonates, captivates, and endures. If your brand feels stale, it's time to give it the makeover it deserves. Why settle for blending in when your brand was born to stand out? Let's make your brand the talk of 2024. P.S.- Which trend are you excited to explore first?

80s and 90s Design Trends are making a comeback in Modern Branding! 💽💾☎️ Check out my latest blog on how retro aesthetics are influencing current design trends. Do you think these vintage vibes are taking over the branding scene? 🌟 Link: https://lnkd.in/eJzPJ9RF