Megan Hill’s Post

When hiring an agency, know what you're signing up for: - Execution is not performance. - An execution partner completes tasks, and a performance partner drives results. - Don't confuse the two, or you'll misuse your resources. - Try to understand your agency's role and leverage it accordingly. - Not all agencies are created equal; know their strengths. - Set clear expectations from the start. - Communication is vital; ensure you're on the same page. - Demand accountability, but also provide support. - Foster a partnership, not just a contractual relationship. - Remember, your agency is an extension of your team; treat them as such. Misunderstanding your agency's role can lead to a waste of time and money. Assuming an execution partner can deliver performance results is a fallacy. Expecting a performance partner to execute tasks merely is a disservice. Leveraging your agency as an extension of your brand will bring the performance you're expecting.

Director of Marketing

Marketing director

In my experience, great agency/client relationships are made up of some combination of the following agency characteristics - in no particular order. I don't think there's a right or wrong answer here, but if you were hiring an agency, how would you rank these in terms of most important to least important? 1. Speed of delivery - The agency produces work faster than the in-house team 2. Volume of work - the agency produces a greater volume of work than the in-house team could do in a similar timeline 3. Capabilities - The agency produces work that the client doesn't have the tools/skill set to produce on their own 4. Innovation - The agency brings new thinking which challenges the client to do things in new ways 5. Strategic planning - The agency guides the client on how to use their budget and time to reach their goals 6. Industry knowledge - The agency consistently brings insights/best practices to the table for the client's industry

Weekly Update: 24th June 2024 Subject: Marketing and Recruitment A lot can happen in 6 months! - Hired a project manager - Hired a full time head of sales - Launched into Melbourne - Growing in NZ - Started a YouTube channel Weekly wins: - First apartment job landed! - Melbourne deals about to close - New artists found Observations from the week: - I need a new weekly schedule. My role has changed significantly this year already and my calendar essentially is still mapped out like a sales / project manager. I need more space for creativity and innovation as I am now a marketer and recruiter for the company. - The weight of performing roles that aren’t my strength has become for apparent to me. I am not a manager, I am a creative and leader! - Noticing a lightness about me as I perform roles that are my strength. Marketing and recruitment. As always, anything you like or curious about in this video? Comment below. Also, go give me a view on YouTube, let’s get to 100 subscribers! Alex

With over a decade of experience driving growth and spearheading innovative strategies, I've been privileged to lead impactful campaigns that deliver tangible results. At Sally Beauty, I've orchestrated B2B, B2B2C, and B2C marketing strategies, helping to propel a 10% sales increase in Q1 FY24. Not just about numbers, I thrive on efficiency too - implementing systems that cut approval times by 50%, saving 1300 hours annually. My forte lies in optimizing resources and directing cross-functional teams, evident in achieving 15% cost savings in multi-million-dollar campaigns. Strengthening partnerships is my passion, as showcased by a 125% increase in co-op revenue through strategic budgeting methods. I'm committed to continuous improvement, having honed my skills as a Senior Project Manager and Associate Director of Studio Production, where I've driven efficiency gains, cost reductions, and elevated quality standards. Let's connect and explore how I can drive growth and innovation for your organization! #MarketingDirector #InnovativeStrategies #GrowthDriver #JobSearch #HireMe #JobHunt #JobSeeker #Hiring #Recruitment #JobSearching #Dallas #Marketing #MarketingCareers

#hiring Vice President, Account Director - Multiple Positions Open, New York City, United States, fulltime #jobs #jobseekers #careers #NewYorkCityjobs #NewYorkjobs #ExecutivePositions Apply: https://lnkd.in/gBgatE8K Job Description The VP, Account Director is responsible for the day to day running of one of the largest accounts, which includes financial processes and profitability while proactively managing and developing team members. The VP, Account Director is expected to be a strategic client contact and advisor, with visible ongoing engagement.Key Responsibilities Own the client relationship on assigned brand Own the brand strategy and effectively influence the client to achieve brand objectives. Contribute to and may be accountable for new business development Be responsible for staffing, managing, and leading the assigned account team Agency Operations Understand agency revenue and profitability model and ensure work is completed within budget by project. Own the revenue and forecast for the brand. Determine and negotiate budget needs; provide input to fee development. Vigilantly seek to optimize agency services and internal resources Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed. Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices Advance best practices in agency process Develop staff, mentor Knowledge Approach brand from holistic marketing perspective. Integrate emerging technologies into client recommendations Have a comprehensive understanding of client's business and have a thorough understanding of industry business trends. Be alert to changes in clients' marketplace. Have broad knowledge of what's going on in the marketplace to offer solutions to clients Cultivate relationships with appropriate thought leaders to help maintain solid knowledge of client's business Be an expert in multiple channels and audiences-enough knowledge to be able to act agnostically when making decisions on behalf of the client Strategy Own the brand strategy. Own, and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client's business. Be sought as strategic leader by the team. Spearheads the presentation to client of annual plans and significant interim programs Be responsible for new business opportunities and driving growth on assigned brands Tactics and Execution Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution. Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback Approach brand from holistic marketing perspective and look at all media and forms of di

I talked to some of our clients to better understand why they switched agencies. Surprisingly, performance wasn't the main reason. It was lack of proactivity. They felt that the previous agencies were reactive. Clients were the ones: - asking questions - guiding the agencies - pushing the strategies - spotting performance issues But they want the complete opposite. They want the agencies to: - create a clear strategy - provide recommendations - ask questions that will challenge them - tell them WHY the performance is as it is - tell them what are the things the agency will do to try and improve results Companies hire agencies to get access to industry expertise, and expect them to not only execute, but also create the strategies. They don't want to manage the agencies and tell them what to do. Otherwise, they would hire in-house. -- Kirill Vdov already talked about this subject. And my conversations confirm it!