Megan Lo’s Post

How the little things can turn a business into a legend? You've probably heard of Crocs, Inc., right? Those quirky, comfy shoes that everyone either loves or loves to hate. But here's where the magic happens – enter Jibbitz, the tiny charms you can stick into the holes of your Crocs. Here’s why this combo is the ultimate business hack: ▪️ Personalization - in a world where everyone wants to stand out, Jibbitz let Crocs wearers personalize their shoes. Suddenly, your Crocs weren't just footwear; they were a statement of your personality. ▪️ Cross-selling - Crocs sold shoes, but with Jibbitz, they sold an experience. You buy Crocs, and then you're drawn into this universe of little trinkets. It’s like, "Hey, you thought you were done shopping? Think again!" ▪️ Community building - Jibbitz turned Crocs into a platform for creativity and community. People started collecting them, trading them, and even making their own. It wasn’t just about selling a product; it was about creating a culture. ▪️ Revenue optimization - imagine the revenue model here. Not only do you sell the shoes, but you've got an entire line of accessories that keep people coming back. It's like the gaming industry with in-app purchases, but for your feet! ▪️ Marketing gold - the user-generated content was insane. Social media was flooded with people showing off their customized Crocs. Free marketing? Free ORGANIC engagement! For us in the marketing and development world, this is a wake-up call. Sometimes, the game-changer isn’t the big innovation; it’s the little add-on that nobody saw coming. In the realm of Web3, AI, and platform development, think about how you can enhance your main offering with something unexpected, something that turns users into fans, and fans into communities. Sometimes, the most random idea can be your next big hit. 🎯 #MarketingMagic #BusinessInnovation #Crocs #Jibbitz #Marketing #Brand #SuccessBusinessStories #Strategy #Business #GlobalBusiness

Over a century ago, this man launched his product — it failed. Over 90% were returned. Here’s how he turned a failed product launch into a Billion-dollar brand: In 1912, Leon Bean, the founder of L.L. Bean, started the company with a brilliant idea. He combined the leather top of a boot with the rubber sole of a workman’s shoe, creating a unique invention perfect for Maine’s harsh wilderness. Excited by his innovation, L.L. Bean created a mail-order catalog and sent it out, confident that he had crafted the ideal outdoor boot. 📈Mail-order catalogs are the old school way of launching your first Meta ad and finding you hit a need perfectly. Orders started pouring in for them! While it first seemed like he struck gold... over 90% of the boots were returned. 📉 The reason? Some of the rubber soles were separating from the leather tops. Here's my favorite part. Did he rework the boots entirely? No. Instead, he made up a special return policy—customers could return boots whenever they wanted, with no expiration date. It didn't even matter where they purchased it from. A VERY unique approach, especially today where the product would have been changed instead. But the results speak for themselves. In 1946, gross sales were $1 Million. By 1984, it skyrocketed to $237.4 Million. By 2022, sales exceeded $1.8 Billion. I know I personally default to product as the differentiator and innovation. But sometimes service differentiation can be just as impactful (though still requiring a unique product).

Ever heard of an idea SO crazy, it actually worked? Well, you're in for a treat because we're diving into the Top 5 MVP Ideas That Sound Insane... But Worked! Creating an MVP (Minimum Viable Product) is not just vital—it's HARD. https://lnkd.in/dcRE7_bN From relentless brainstorming to facing doubt head-on, achieving MVP success isn't for the faint-hearted. But let's take a trip down memory lane and explore how some of the BIGGEST names turned "crazy" ideas into world-changing successes. Periodically, these trailblazers did the unthinkable: → Airbnb: They rented out air mattresses in their apartment to validate the concept of home-sharing. → Twitter: It started as a simple SMS service to share 'status' updates among friends. → Dropbox: Began with a demo video showcasing the product’s potential before it was fully built. → Instagram Pivot: Originally a Foursquare-like app called Burbn which then embraced the rising trend of photo-sharing. → Zappos: Took photos of local store shoes to sell online and validate e-commerce footwear. Every small step they took was a gamble but just the kind they needed. This is challenging for everyone, especially when you're trying to stand out in a saturated market. (So, show yourself some compassion!) If you're experiencing challenges, here's what you can do: → Start with validating with a simple idea. → Test your assumptions without building everything out. → Keep pivoting based on user feedback. → Identify your unique selling point and leverage it. → Be prepared for growth and scaling when your MVP hits the mark. Bonus: Consistently communicate your value proposition and pivot if necessary. We'll drastically simplify your MVP Development journey and also help your business tick all the right boxes! Ready to turn your "insane" idea into an MVP success story? Reach out, and let's make innovation happen together! 

THIS IS HOW YOU CAPTIVATE YOUR VIEWERS FROM THE FIRST SECOND! The first few moments of your YouTube video are crucial. Let's dive into creating intros that make viewers glad they clicked: 1. Nail the First Line: The first word should hook your audience. Think of your first line like a title – it should grab attention immediately. Example: THIS IS the sneaker revolution you've been waiting for. 2. Statement + Intrigue: Your intro should state what the video is about while adding a layer of intrigue. This keeps viewers curious and engaged. Example: Today we're diving into the 5 most futuristic sneakers in the world. Stay tuned because some of my picks will surprise you. 3. Build on the Title: Don't just repeat your video title. Expand on it. Add value and intrigue to keep viewers invested. Example: Ever wondered what the future of footwear looks like? Let me show you some groundbreaking designs that are changing the game. 4. Engaging Language: Use intriguing language that piques curiosity. Make viewers want to see more. Example: Prepare to be amazed by the innovations in these sneakers – you won't believe what technology can do. 5. Starting Point Should be Strong: For listicle videos, your best pointer should be number #1 in the main content. This reassures viewers they made the right choice by clicking on your video. It sets the stage for the rest of your content. Creating captivating intros isn’t just about flashy visuals or dramatic music. It’s about understanding your audience and delivering content that’s immediately engaging. Want to transform your YouTube intros? Let's connect and take your channel to the next level.

Learning from Failures: The Key to Crafting Impactful DVCs Recently, we (ADVI) launched our second DVC (Digital Video Campaign) for a men’s footwear brand, which turned out to be yet another successful initiative. The previous DVC had delivered sales exceeding PKR 1 crore, and this new campaign is already following the same trajectory. 🚀 But today, I’m not here to talk about just successful campaigns. I want to share lessons from the DVCs that didn’t perform well. A DVC is typically a polished concept, often resembling a TV ad. However, in today’s social media-driven world, specificity and originality are crucial—and above all, staying product-focused is non-negotiable. Particularly in the fashion niche, while creative concepts might generate branding and attract attention, real sales come from product-focused content. At the end of the day, what we all aim for is numbers and sales. 💡 Here are a few lessons I’ve learned while writing DVC scripts: 1️⃣ Don’t overdo creativity: Even if the concept is strong, it should always revolve around the product and brand. 2️⃣ The 30-second rule isn’t mandatory: As long as the story is impactful and crisp, the duration can be flexible. 3️⃣ Never compromise on acting: Authentic performances make the message more believable. 4️⃣ Teamwork matters: Beyond the script, a skilled director, editor, and production team are essential to guide and refine every scene. At the end of the day, we must acknowledge that numbers matter. The more product-centric your content is, the better it drives sales. While branding is important, it’s incomplete without translating into revenue. I still believe this recent DVC could have been better—but given the results, we’ll give ourselves a pass this time.

🚨 ATTENTION FOUNDERS 🚨 We've all heard it before - if something's too good to be true, it probably is. Free landing page? Free rebrand? Yeah right... what's the catch? Let's be honest - we're living in a world of recycled content of little value. But that's not how we operate. We want to shake things up and put our money where our mouth is. So we thought: What if we could help brands fix their conversion problems in real-time? Test our skills, chat with founders, and help solve their problems... Just like that, 97 Moments was born. 2 designers, nerding it out against the clock. What we create is theirs to keep. Simple. We analyse the control, interview the founder, and try to plug the holes in which their conversion rate is leaking. For Episode 2, we teamed up with Prevolve Footwear to elevate brand identity and enhance the customer journey. How did we do? #branding #design #cro #ui

HOW I HELPED A FOUNDER BUILD AND LAUNCH A LIFESTYLE MENSWEAR BRAND. Here's the scoop... Initially, I was brought on board to help realise the founder's vision of printing designs on t-shirts, essentially a merch line. Recognising the potential for something far greater, I challenged and expanded this vision, ultimately leading to the launch of a full-fledged brand. What we achieved together... 👉🏽 Crafted a compelling brand narrative that resonated with the target audience, laying the foundation for a memorable and impactful brand story. 👉🏽 Designed and developed a bold brand identity that stood out in the market, establishing a strong and recognisable presence. 👉🏽 Produced the first product drop, setting a high standard for quality and innovation that defined the brand's offering. 👉🏽 Designed, built and launched a stunning e-commerce website, creating an exceptional online shopping experience that enhanced customer engagement and drove sales - https://lnkd.in/ePyiNsQm 👉🏽 Developed a comprehensive campaign and content strategy for launching the brand on Instagram. 👉🏽 Commissioned a video production agency to create the campaign film ‘The Virtues of a Modern Man,’ effectively capturing the brand’s ethos - https://lnkd.in/ePunc9i5 For ambitious founders and high-performing teams interested in coaching, let’s connect! Book a free 30-minute discovery call - https://lnkd.in/er8-fCaB #branding #venturebuilder #coaching #branddevelopment

They called them the fugliest shoes ever... Now they're a $7 Billion brand. How did Crocs go from 'ugly', to unstoppable? 2002: Launched as a quirky boat shoe. Huge backlash. 2006: Growing. But fashion keeps turning their nose up.  2010: Celebs start wearing Crocs. Crocs become cool.  2017: Balenciaga put Crocs on the runway. Even cooler.  2020: TikTok Crocs customisation content goes viral.  2021: Pandemic boosted the demand for comfort. 2024... ↳ A $7 Billion global brand ↳ With a cult following across socials  ↳ Loved by all, from fashion icons to everyday wearers. But Crocs' biggest accomplishment in my view? Their relentless commitment to their product. When most people turned their noses up, they stuck to their guns. That's serious integrity. And the result speaks for itself! 💬 What’s your biggest takeaway?👇 - ♻️ Repost if you found this useful. ➕ Follow me, Liz Stone for more marketing content.

Innovation that keeps you moving. Check out the latest Nike design that's engineered for performance and style. #nike #Innovation #sustainability #uiux #entrepreneur #businessgrowth #performance #creativity #digitalmarketing #marketing #socialmedia

🚀 Milestone Achieved: Announcing Fotokatalog’s Virtual Try-On Feature! 👕👗 Good day, everyone! Over the past few months, I’ve been building my startup Wins Lab, a startup studio focused on creating and incubating impactful apps. Today, I’m incredibly excited to share a big milestone for my first product: Fotokatalog! What is Fotokatalog? Fotokatalog is a platform designed to help SMEs and agencies streamline product photo generation for their e-commerce shops. In just a short time, it has empowered 2,500+ brands to showcase their products more professionally and effectively. The Challenge Indonesian SMEs often struggle to compete with larger players due to limited access to: • Professional photographers • Expensive AI-powered tools requiring high fees and credit cards, which are often inaccessible Fotokatalog aims to level the playing field by providing an affordable, easy-to-use, and commitment-free solution to elevate product visuals. From Simple Beginnings to a Game-Changing Feature I started Fotokatalog with a simple feature: upload product photos and generate stunning backgrounds tailored to your needs. But I noticed a huge opportunity in the fashion industry: 📌 Many businesses lack access to professional models to showcase their clothes. Today, I’m proud to announce Fotokatalog’s Virtual Try-On feature! 👗✨ Now, fashion brands can upload images of their clothing, and virtual models will automatically wear those clothes—no photoshoots, no hassle. This feature will simplify processes and empower thousands of brands to compete more effectively. Want to Learn More? Check out the new Virtual Try-On feature here 👉 https://lnkd.in/gB_sX2yu. 🎉 It's live on Product Hunt! 🎉 If you love what I'm building, I’d greatly appreciate your support: 👉 https://lnkd.in/gKVwXKsv 🚀 P.S. 🧑💻 For developers out there: Fotokatalog’s API access makes it super easy to integrate this feature into your apps. Let me know if you want to explore it! I’d love to hear your thoughts and feedback! Let’s make it easier for SMEs to shine. #buildinpublic