Nikita V.’s Post

Tone of voice is the way in which we write and speak, what we say, and how we say it. It tells a lot about who a brand is. Last week, a few of us on the team got together to workshop and figure out what is atono’s voice. We went through two exercises: The Personality Slider from Google Ventures and The Tone of Voice Dimensions from Nielsen Norman’s Group. 💡 Hot tip - use FigJam for both exercises. It's a really clear visual way to brainstorm and get lots of feedback quickly. Eventually, I’ll share what we ended up with for Atono, but for now here are my main takeaways: 1️⃣ Our voice isn’t one dimensional. Even if we say we want to be funny, that doesn’t mean we want to come across as silly. It could mean we want to be quirky or witty or whatever funny means to us. 2️⃣ Differentiate yourself from the competition. Obviously, it’s important to do that in the product, but also in how we communicate with our audience. Think of Nike vs Sketchers. Both in the footwear industry but seen as wildly different. One leans on athleticism, while the other on comfort. 3️⃣ Start simple and expand later. There’s a lot we can do to build a comprehensive voice & tone. For startups, it makes more sense to keep it short, concise, and start creating content asap with a few key principles. Hoping to share Atono’s voice soon!

Over a century ago, this man launched his product — it failed. Over 90% were returned. Here’s how he turned a failed product launch into a Billion-dollar brand: In 1912, Leon Bean, the founder of L.L. Bean, started the company with a brilliant idea. He combined the leather top of a boot with the rubber sole of a workman’s shoe, creating a unique invention perfect for Maine’s harsh wilderness. Excited by his innovation, L.L. Bean created a mail-order catalog and sent it out, confident that he had crafted the ideal outdoor boot. 📈Mail-order catalogs are the old school way of launching your first Meta ad and finding you hit a need perfectly. Orders started pouring in for them! While it first seemed like he struck gold... over 90% of the boots were returned. 📉 The reason? Some of the rubber soles were separating from the leather tops. Here's my favorite part. Did he rework the boots entirely? No. Instead, he made up a special return policy—customers could return boots whenever they wanted, with no expiration date. It didn't even matter where they purchased it from. A VERY unique approach, especially today where the product would have been changed instead. But the results speak for themselves. In 1946, gross sales were $1 Million. By 1984, it skyrocketed to $237.4 Million. By 2022, sales exceeded $1.8 Billion. I know I personally default to product as the differentiator and innovation. But sometimes service differentiation can be just as impactful (though still requiring a unique product).

𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐯𝐬. 𝐁𝐫𝐚𝐧𝐝 Ever wondered what sets a product apart from a brand? Let's dive into the world of marketing and explore the power of branding! 𝑷𝒓𝒐𝒅𝒖𝒄𝒕:  A product is tangible. It's what you buy off the shelf or online - the physical item or service you're purchasing. Whether it's a smartphone, a pair of shoes, or a software application, a product satisfies a specific need or desire. 𝑩𝒓𝒂𝒏𝒅:  Now, a brand? It's so much more than just a product. A brand is the personality, the story, and the emotions attached to that product. It's the perception that customers have about the company behind the product - the values, the reputation, and the promises it makes. 𝑷𝒆𝒓𝒄𝒆𝒑𝒕𝒊𝒐𝒏 𝒊𝒔 𝑲𝒆𝒚:  Brands live rent-free in the minds of customers. They evoke emotions, build trust, and foster loyalty. When you think of iconic brands like Apple, Nike, or Mercedes-Benz, what comes to mind? It's not just the products they sell, but the entire experience and identity they represent. 𝑾𝒉𝒂𝒕 𝑫𝒐𝒆𝒔 𝑰𝒕 𝑻𝒂𝒌𝒆 𝒕𝒐 𝑩𝒆𝒄𝒐𝒎𝒆 𝒂 𝑩𝒓𝒂𝒏𝒅?  Its consistency, authenticity, differentiation, emotional connection and community building. While a product satisfies a need, a brand tells a story. It's the difference between buying a pair of sneakers and becoming a loyal fan of Nike. So, remember, it's not just about what you sell - it's about the brand you build! #BrandVsProduct #Marketing #BrandBuilding #CustomerExperience Omar Abedin Abdul Karim Asim Rafiq FCA Syed Ali Hasham Wareesha Abbasi Iqtidar Ahmad

When I shop online, I’m always extra careful to choose the right size, knowing the devastating reality of where many returned products might end up🌍💔 It’s heartbreaking.. For example, I never buy pants online—I know the fit is tricky, and I already calculate the environmental footprint in case I have to return them. Over the years, especially during my time in made-to-measure business and digital fashion projects, I’ve seen countless solutions tackling this issue. Am I the only one who is too impatient to go through all the questions the size recommendation window gives? 🤯 I don't remember which size pants I bought from another store plus all the pants in that store fit differently anyway! 😵💫 I’ve even tried scanning my body with my phone to see a 3D avatar of myself and try on clothes. While it was fascinating from a professional perspective, I couldn’t close the window fast enough. Seeing myself spinning in 3D with unfortunately imprecise measurements wasn’t quite the experience I’d hoped for! Then I stumbled upon SizeMe and the completely different angle they’re taking with size recommendations. It clicked for me instantly. Long story short, I’m now thrilled to share that I’ve joined Sizeme as a Business Growth Specialist 🚀 If you’re curious about SizeMe’s approach or want to chat about sizing in e-commerce, feel free to reach out—I’d love to connect. Here’s to a bold, innovative, and courageous 2025—because that’s what truly moves our industry forward! 🎉💡 #ecommerce #fittingsolutions #fashionecommerce

There's no denying the surge in tech/gadgets, fashion/beauty, and unboxing/review videos nowadays. And they really sway our purchasing decisions. Knowing what grabs people's attention can definitely assist brands like yours in creating more engaging videos and driving sales! #3amideas #whatthefact #smallbusiness #marketing #unboxing #socialmedia #reviews

Do you run a Fashion, clothing or jewelry brand and would like to get more traffic on to your online store with the help of Google and Meta ads? We help businesses just like you to hire the best Google and Meta ads agencies in the game! If you want to skyrocket your results when it comes to selling more of your products online with the help of ads, then send me a DM and let's talk more!

HOW I HELPED A FOUNDER BUILD AND LAUNCH A LIFESTYLE MENSWEAR BRAND. Here's the scoop... Initially, I was brought on board to help realise the founder's vision of printing designs on t-shirts, essentially a merch line. Recognising the potential for something far greater, I challenged and expanded this vision, ultimately leading to the launch of a full-fledged brand. What we achieved together... 👉🏽 Crafted a compelling brand narrative that resonated with the target audience, laying the foundation for a memorable and impactful brand story. 👉🏽 Designed and developed a bold brand identity that stood out in the market, establishing a strong and recognisable presence. 👉🏽 Produced the first product drop, setting a high standard for quality and innovation that defined the brand's offering. 👉🏽 Designed, built and launched a stunning e-commerce website, creating an exceptional online shopping experience that enhanced customer engagement and drove sales - https://lnkd.in/ePyiNsQm 👉🏽 Developed a comprehensive campaign and content strategy for launching the brand on Instagram. 👉🏽 Commissioned a video production agency to create the campaign film ‘The Virtues of a Modern Man,’ effectively capturing the brand’s ethos - https://lnkd.in/ePunc9i5 For ambitious founders and high-performing teams interested in coaching, let’s connect! Book a free 30-minute discovery call - https://lnkd.in/er8-fCaB #branding #venturebuilder #coaching #branddevelopment

I asked this 9-fig brand founder WHY they "made it" while most brands didn't. Their answer: (Btw, it's a common pattern I've seen across successful brands.) 𝗜𝘀 𝗶𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁? ➝ It's not. ➝ They sell apparel. ➝ While it's a great product, it's not the main factor. 𝗜𝘀 𝗶𝘁 𝘁𝗵𝗲𝗶𝗿 𝗠𝗲𝘁𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? ➝ Nope. ➝ They doubled their business... ➝ ...4 years in a row without spending on ads. 𝗧𝗵𝗲𝗻, 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁? ➝ They cross the online-offline barrier. ➝ They don't hide behind their Shopify storefront. 𝗛𝗼𝘄? ➝ They are involved in their community. ➝ Aligning their mission with their actions. ➝ They go beyond any other brand in their space. If you own or work for a brand, don't hide behind your online storefront. Instead, put your core values, mission, and vision into action and get involved with your community. It's the difference between being seen as "an apparel brand" and "a valuable member of my community". The episode will be released soon, stay tuned!

If you are planning on launching a new product or service in your fashion business, you need to carefully craft your #launch 🚀 The most fantastic product/service in the world will not sell itself. We need to take certain steps to make this a success 🙌 #1 Laying Foundations Ask yourself what #success looks like and then reverse-engineer every milestone from product development to marketing. #2 Bringing Teams Together If possible, bring together a team. It’s all about communication and #collaboration to identify any potential roadblocks early on (Also, delegate ✅). #3 Gracing The Frontlines Prepare your #sales and support teams to connect with your customers and handle questions, objections, etc. #4 Creating Buzz That Lasts 💭 Marketing is key to build excitement and anticipation. People have to be prepared to receive the product ✨ #5 Testing and Tweaking Test to iron out every last detail. Change what is needed! To go deeper into each step listed above, go to: https://lnkd.in/efNvEJiJ I hope you find it helpful 💚 xxx Sandra #fashionentrepreneurclub #blogpost #guestpost #launching #howtolaunch #fashionbrand #fashionbusiness #fashiondesigner #marketing #startafashionbusiness

🚨 Everyone can learn from #ShopWithGoogle. Main takeaways: 🙌 Make your product a no-brainer 🚀 #Partnerships done well can go a long way 👑 The customer is ALWAYS king – even when you’re the market leader #GoogleShopping shows up as soon as you search for clothing, shoes, watches – pretty much anything. But what about #GenZ and #GenAlpha? They’re social media natives who can find a trend and buy an outfit in 3 taps or less. Google’s answer is the Shop With Google Instagram. It's fun, vibrant, and packed to the brim with seasonal trends and giveaways. Even if you’re not crazy about shopping, who doesn’t like free stuff? From Law Roach (famed stylist of Zendaya) to #EmilyinParis, Google is carefully curating an image as the go-to for what's next in fashion. They’ve even sponsored a CFDA award for new designers. If the world’s largest search engine has to work hard to keep #GenZ, then no one is safe. Thoughts? Could other tech giants like Meta use this approach?