Meghana Gedam’s Post

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IIM Ranchi IPM'27 | 900K+ Impressions | Personal Branding | Marketing

I will not drink water...... if you don't bring me a Bisleri bottle. My mom said this in a restaurant yesterday. Context: I took out my mom for dinner yesterday (a great feeling for sure). We asked the waiter to bring mineral water. He brought a bottle of TATA Copper+ My mom, upon seeing the brand, promptly asked, "Don't you have Bisleri water bottle?" Waiter replied, "No, this is what we have." I reassured her, saying, "TATA is also a good company, you don't need to worry about it." Her response? "I know, but Bisleri is Bisleri, we have been drinking it since childhood." This incident made me think about the power of brand perception and loyalty. Bisleri has built such a strong reputation that customers prefer it over any other brand. This is the essence of brand loyalty. Few companies also tried to copy bisleri by selling water bottles named as "bilseri", "belsri", "brislei", "bestie" and what not. They know that Bisleri has a vast consumer base and that people trust its quality. But as Bisleri’s famous tagline goes, "Har Paani ki Bottle Bisleri Nahi Hoti" (Not every water bottle is a Bisleri). PS: Are you also a loyal customer of Bisleri? Follow Meghana Gedam for more. #bisleri #TATA #brandloyalty #piyobisleri LinkedIn | LinkedIn Guide to Creating

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Meghana Gedam

IIM Ranchi IPM'27 | 900K+ Impressions | Personal Branding | Marketing

6mo

Are you also a loyal customer of Bisleri?

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Meghana Gedam

IIM Ranchi IPM'27 | 900K+ Impressions | Personal Branding | Marketing

6mo

For my network>>>>

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Meghana Gedam

IIM Ranchi IPM'27 | 900K+ Impressions | Personal Branding | Marketing

6mo

For my people>>>

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Gaurav .

HR Associate @EY | Ex-Invest India (GoI), The Economic Times | 3M+ Impressions | SVC (Venky), DU'24

6mo

Bestie? REALLY? 😭🤣

Devanshu Singh

Assistant Manager @Times | LinkedIn Ghostwriter | Content Creator | 500K+ Impressions | Economics Major | Nitpicking words that $$$ell

6mo

Agar Mai apni mummy ke samne LinkedIn content ke lie pic leta toh udhar he chapet padti 😂

Neha Karekar

Company Secretary, Business Coach, Leadership Transformation Trainer, Independent Director , Enhance your business turnover and profitability by 2x without any risk

6mo

The key elements of brand and branding are the company name, logo, design, slogan, personality, values, mission statement, and unique selling proposition. They underlie all actions taken by the brand management and team. Some excellent examples are Coke, KFC, Ikea, and Microsoft. Well contemplated Meghana G.

Palak Patidar

Finance | Financial Modelling | Business Administration

6mo

Absolutely brand loyalty is powerful💯

Pragyan Chaurasiya

3rd Year, Law Student at IIM ROHTAK | GRSE-INDIAN NAVY | Moot court society | Skilled |E-Cell lIT-B | ASMITA |CHILDLINE India | CRY | NSS IIT-D| Technex, IIT (BHU) | Jus Corpus | Muskurahat F

6mo

Meghana from past few post hooks be like.. 》I am leaving LinkedIn 》I will not drink water.. haha btw ...truly agreed with your perspective brand pay huge role.

Vishal Chandak

The Makhana Man from India | Bringing Nutritious, Ethically Sourced Makhana from India to the World

6mo

Meghana Gedam I think i am not that loyal to the brand Bisleri if i have other names like tata and kinley as option. But i too have seen people demanding Bisleri as their first choice Nice share about brand loyalty Meghana Gedam 💯✨

Reman Nandal

Freelance writer || Web content creation || Blog Posts || Article writing || Ghostwriting || Story teller || Intern@ College Tips .in

6mo

Yeah 😊 It's really truth I agree with Your Mom. While drinking water of other brand I also feel unconfident sometimes I experienced it😊 AND BY THE WAY Such a different post 😊😊

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