Jacque Fourie’s Post

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Growing your global market reach while you sleep | Founder | Localise and scale your brand on every sales call

Is your beverage brand always excluded from the wedding album? 4% of beverage lines deliver 90% of sales for the average wholesaler in Africa. Analysing one of our customers, a top-notch wholesaler in South Africa, I was again reminded that 150 SKUs yield a whopping 90% of beverage sales. Where does that leave the smaller brand in the long tail to spot nr 3802? In a spot of bother. Why? Because when wholesalers advertise their broadsheets they have limited slots. 12-24 to be exact. That even leaves 25-150 in silent mode. So when they pick what to advertise, you know where they are gonna go. These broadsheets are like wedding albums. Just swap sales with compliments thinking about the below. The bride is going to include the photos that will give her the most compliments. Also, the bigger the wedding gift, the more likely the guest's photo will make the cut. So how can you change the wedding album to get an “Oh I remember, she was also there?” from her beloved friends, without having to give the biggest gift? You gift the bride an additional wedding album. The cover, customised to perfection. Redo it anytime the bride wants, adapted to every season, or day. You digitise the album, so that it rotates more pictures. You give the bride every option to showcase the album. MoveMyDrinks now has a broadsheet builder that enables your sales force to create an unlimited amount of adverts, on your customers’ brand spec, in minutes. DM Jacque Fourie 🍺 to set up a quick chat and save so much time and money, we don’t even know how to calculate it! #wholesaleliquor #beer #craftbeer #wine #whiskey #vodka #gin #softdrinks #cider

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