Melanie Salba’s Post

Your LinkedIn profile is the modern-day business card 👋 When implementing an employee advocacy program, remember the importance of training employees on how to present themselves online. This might sound glaringly obvious to those of us who spend a good amount of time on LinkedIn already, but to a newcomer or the more passive LinkedIn user, this will be a new ballpark. This article from Single Grain | Start Growing explores the "how" of building a great LinkedIn profile, but being able to communicate the "why" to these people is essential: 👉 First Impressions Count: Your LinkedIn profile is often the initial impression potential clients or collaborators have of you. A well-crafted profile instantly conveys professionalism and expertise. 👉 Networking Hub: A carefully curated profile boosts your visibility and attracts relevant connections. A standout profile opens doors to valuable networking and sales opportunities. 👉 Showcase Your Skills: Utilize your profile to showcase your achievements, skills, and unique value proposition. A polished profile effectively communicates your expertise and helps you stand out in a competitive market. By including keywords, you increase the chances of appearing in search results when potential clients are seeking your services. Taking the time to optimize your LinkedIn profile is not just about appearances; it's a strategic career move that allows you to shape your professional narrative. Make sure your advocates understand the importance of this! #PersonalBranding #SocialSelling #EmployeeAdvocacy

Your LinkedIn profile is the modern-day business card 👋 When implementing an employee advocacy program, remember the importance of training employees on how to present themselves online. This might sound glaringly obvious to those of us who spend a good amount of time on LinkedIn already, but to a newcomer or the more passive LinkedIn user, this will be a new ballpark. This article from Single Grain | Start Growing explores the "how" of building a great LinkedIn profile, but being able to communicate the "why" to these people is essential: 👉 First Impressions Count: Your LinkedIn profile is often the initial impression potential clients or collaborators have of you. A well-crafted profile instantly conveys professionalism and expertise. 👉 Networking Hub: A carefully curated profile boosts your visibility and attracts relevant connections. A standout profile opens doors to valuable networking and sales opportunities. 👉 Showcase Your Skills: Utilize your profile to showcase your achievements, skills, and unique value proposition. A polished profile effectively communicates your expertise and helps you stand out in a competitive market. By including keywords, you increase the chances of appearing in search results when potential clients are seeking your services. Taking the time to optimize your LinkedIn profile is not just about appearances; it's a strategic career move that allows you to shape your professional narrative. Make sure your advocates understand the importance of this! #PersonalBranding #SocialSelling #EmployeeAdvocacy

Cold outreach used to work for finding clients on LinkedIn. But the landscape has changed. Today, people don’t want to be pitched—they want to connect with brands they trust. The new approach? Build your brand through valuable content. Post insights, share your expertise, and engage meaningfully. I’ve seen this shift work for countless clients, and it’s the future of LinkedIn success.

Engaging effectively on LinkedIn is pivotal for expanding your reach and fostering valuable #connections. Neglecting this aspect is akin to leaving opportunities on the table. Here's how to boost your engagement: 1. SET ASIDE TIME DAILY: Dedicate a few minutes each day to browse your LinkedIn feed and interact with posts. 2. BE THOUGHTFUL IN COMMENTS: Offer genuine insights or feedback that adds value to the discussion. 3. SHARE WITH CONTEXT: When sharing a post, add your perspective or why you think it's relevant to your #connections. 4. USE MENTIONS WISELY: Tag individuals or companies when their contribution is directly relevant to your post. FOR EXAMPLE, if a #connection shares an innovative #marketing strategy, add a comment with your take on its applicability in another sector, or share the post with additional insights on how it inspired you. #EngagementTips #LinkedInNetworking

In sales, your LinkedIn profile is your storefront. It's not just a virtual resume, it's your business card. If you’re launching an employee advocacy program, it can be easy to overlook the need to train employees on how to present themselves online. This Single Grain | Start Growing piece delves into the "how", but as a program manager, you need to know how to communicate the "why" to your advocates: 1️⃣ First Impressions Matter: Your LinkedIn profile is often the first thing potential clients or collaborators see. A polished profile instantly communicates professionalism and competence. 2️⃣ Networking Powerhouse: A well-crafted profile increases your visibility and attracts relevant connections. A standout profile opens doors to meaningful connections. 3️⃣ Showcase Your Expertise: Use your profile to highlight your skills, accomplishments, and unique value proposition. A polished profile effectively communicates your expertise and sets you apart in a competitive market. If you include keywords, too, then you’ll be more likely to appear in search results when people are looking for your services. Investing time in optimizing your LinkedIn profile isn't just about vanity; it's a strategic career move that allows you to take control of your professional narrative. Make sure your advocates know this! #PersonalBranding #SocialSelling

Boosting your LinkedIn brand isn’t just about posting frequently—it’s about posting smart. ⚡ Here are some engagement tips to turn views into valuable connections. Have you tried any of these? Share your experience!

Are you struggling with #reach and #engagement on your company profile? ☝️ Studies show that everybody does – reach on company profiles dropped by 50% this year. Here’s one thing you can do to improve it: Include your PERSONAL and your EMPLOYEES PROFILE into your company content strategy. Why? 🔹 People connect with people, not logos. 🔹 Adds a human touch and builds trust. 🔹 Your personal network is your biggest asset. Year by year, the algorithm increasingly prioritizes content from personal profiles over content from company profiles. Remember, your personal brand and your company’s presence go hand in hand. By aligning the two, you can create better engagement and extend your reach effortlessly. How to start? Drop me a message, and I’ll share content ideas to help you align your personal and company LinkedIn profiles #LinkedInTips #SocialMediaStrategy #CompanyEngagement #PersonalBranding #LinkedInGrowth

👋 I’ve taken my own advice and decided to share a bit about who I am and what I do. So, here goes... I'm Lucy Bingle, your LinkedIn strategist! 🚀 At Lucy Bingle | LinkedIn Experts , we're all about helping SMEs and large corporates connect with their target audience through thought leadership💪 What sets us apart? We love getting "under the hood" of businesses, taking the time to really understand their values and vision. Why? So they can connect and engage in a way that's authentic and meaningful. No cookie-cutter approaches here! Our services are designed to make your LinkedIn presence shine: ✅ Company and profile page management ✅ Digital advertising that packs a punch ✅ LinkedIn Masterclasses (setting your people up for success!) ✅ Brand Ambassador Programs to spread your message (employee advocacy – your people are your biggest fans – give them the tools to share stories and support the brand strategy) ✅ LinkedIn Strategy sessions to plot your path to success We eat, sleep, walk, and talk LinkedIn (yes, we're that obsessed! 😅). If you're looking to up your LinkedIn game, we'd absolutely love to help ❤️. Here’s my calendar, let’s chat https://lnkd.in/gdqgDsUt #LinkedInStrategy #ThoughtLeadership #SocialMediaMarketing #BusinessGrowth #LucyBingle #LinkedInExperts

Want to turn LinkedIn connections into clients? Engagement is the bridge. By creating content that resonates and invites dialogue, you build relationships that go beyond the feed. Each like, comment, or share is an opportunity to connect and start a conversation. At Jam Digital Marketing, we design posts that engage and provide value, making your network an active community of potential clients. Discover the latest engagement strategies and turn your LinkedIn presence into a growth engine. https://bit.ly/3YFVc7F #LinkedInEngagement #BuildConnections #ClientRelationships #SocialSelling #JamDigital

Creating a LinkedIn newsletter offers personal branding, professional engagement, and content distribution advantages. Here are 3 key benefits: 1. Increased Reach and Engagement: LinkedIn newsletters are distributed directly to your connections and followers, allowing you to reach a broader audience effortlessly. Subscribers receive notifications and emails when a new issue is published, increasing the chances of your content being seen and read. 2. Establishing Thought Leadership: Regularly publishing a newsletter lets you share in-depth insights, industry trends, and expert opinions, positioning you as a thought leader. 3. Building a Community and Network: A newsletter fosters a sense of community among your subscribers. You can nurture relationships with your audience by providing valuable and relevant content and encouraging interaction through comments and feedback. With the above benefits, I hope you get intentional about creating your newsletter, watch this video for a step-by-step guide on how to: 👇 Kalaine Kathambi #linkedintips #linkedinnewsletters #linkedin #linkedincreator #stepbystepguide #newsletter