The number one mistake that people make when selling an offer is focusing on the things, not the feelings. More 'stuff' is overwhelming whereas emotions can take your ideal client to a place of dreaming about the possibilities. How do you help your ideal client see a brighter future?
Melissa Daniels’ Post
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Are your offers not selling? The problem might be simpler than you think. Vague offers confuse buyers. They don't see how you can help them. A clear offer tells people: - What problem you solve - How you solve it - Why they should choose you When your offer is crystal clear, the right clients will line up to buy.
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What is the balance of being helpful but also not providing a service you don’t sell? One of the things that I’ve come up with is figuring “what I can do for you”. And then be genuine. People will see that you are trying to be helpful and will start to trust you. If you do something that you don’t sell, it’s probably not something you are good at or your organization isn’t positioned to deal with, and you’re going to give a negative experience which makes them trust you less.
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"What Are You Really Selling?" Customers walk in already knowing the specs. What they don’t know is if they can trust you. And that’s where emotional intelligence comes in. Forget the product for a moment—focus on the person. They’re not just buying a car; they’re buying the feeling of confidence, safety, and trust. Emotional intelligence helps you read between the lines, spot hesitation, and build a connection that makes the sale effortless. Memorizing features is easy. Selling trust? That’s the real game-changer
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Providing real, actionable value something people can use on their own to succeed without you can actually help you sell. Many fear that showing all their cards upfront, sharing what they know and how they succeed, might lose them the sale because the prospect could implement it themselves. But let me tell you, that’s not the case. When you genuinely help people with no strings attached, two powerful things happen: reciprocity and trust. People can sense when you’re offering valuable content, and if they see the impact of what you’ve shared, they’ll also recognize the value of working with you. By being the source of that value, they’ll trust that you know what you’re doing and that your services can guide them toward their goals. So, don’t shy away from giving real, free value that people can use to improve on their own. The worst-case scenario? You might lose the sale for now. But the impact of what you’ve shared will linger, keeping you top of mind for when they’re ready. 👇
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"What Are You Really Selling?" Customers walk in already knowing the specs. What they don’t know is if they can trust you. And that’s where emotional intelligence comes in. Forget the product for a moment—focus on the person. They’re not just buying a car; they’re buying the feeling of confidence, safety, and trust. Emotional intelligence helps you read between the lines, spot hesitation, and build a connection that makes the sale effortless. Memorizing features is easy. Selling trust? That’s the real game-changer.
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Unconventional truth: Your service doesn't sell because of YOU, not the service. Let's be honest: There are THOUSANDS of people selling the same as you. Why do they get sold out in weeks and you are still struggling to sell? Are they better than you? When your service/product isn't selling, you immediately look at: →The offer features →Audience size →If you said anything wrong on the DMs Yet, what you don't look at is the same thing that will make you sell or go bust: YOU. I get it, is not easy to turn the focus and look inwards, but it is NEEDED. But, what people are being sold to is not the offer/product it is YOU. They buy: -Your story -Your failures -Your victories -Your learnings -Your personal growth If you know how to market YOUrself, you'll be able to sell ANYTHING to anyone. Let that sink in.
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