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In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with Amazon, the industry must embrace programmatic retail media (PRM). PRM holds the key to unlocking these unprecedented opportunities. In association with Kevel, Ciarán O'Kane's latest MadTech Sketch looks at how to make retail media at scale possible. #retailmedia #programmatic #scale #madtech #sketch

As a category, 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗻𝗼𝘄 𝙢𝙖𝙠𝙚 𝗮𝗹𝗺𝗼𝘀𝘁 𝗮𝘀 𝗺𝗮𝗻𝘆 𝗮𝗱 𝗱𝗼𝗹𝗹𝗮𝗿𝘀 𝗮𝘀 𝘁𝗵𝗲𝘆 𝘀𝗽𝗲𝗻𝗱. Colleague Yory Wurmser writes, "In dollar terms, retailers make over 1/4 of US digital ad buys and sell nearly 1/5." 💵 Indeed, both #retailmedia & #retail ad spending are booming. Of course, the sell side is dominated by Amazon which takes in around 3/4 of all retail media spending in the US. By contract, the landscape of retailers spending on ads is far more fragmented, with new mega-spenders like Temu emerging. Yory's brand new Insider Intelligence / eMarketer report called 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁 𝗮𝗻𝗱 𝗧𝗿𝗲𝗻𝗱𝘀 𝗤𝟭 𝟮𝟬𝟮𝟰: 𝗥𝗲𝘁𝗮𝗶𝗹 𝗪𝗶𝗹𝗹 𝗗𝗿𝗶𝘃𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗼𝗻 𝗕𝗼𝘁𝗵 𝗕𝘂𝘆 𝗮𝗻𝗱 𝗦𝗲𝗹𝗹 𝗦𝗶𝗱𝗲𝘀 is a must-read for retailers looking to understand how to make and spend their marketing dollars. It's also key for ad platforms looking to understand how spending by industry is shifting and for marketers interested in which types of advertising are growing fastest. Link to the report for clients in the comments.

This is really interesting and, in my opinion, very short-sighted. I had assumed that the buy side and the sell side would grow somewhat in tandem. As more dollars flowed into the retail ecosystem, more dollars would be spent by the retailer in the market (thus feeding the flywheel). This says that the retail media dollars are mostly still sitting at the digital shelf (self-contained). Given that most retailers struggle with ad inventory constraints, this theoretically puts a cap on the growth potential of RMNs outside of Amazon. It might not live within the #RMN (i.e. maybe 'offsite' powered by the RMN is too hard to sell or perceived as ineffective). But some of the margins from the RMN need to be reinvested in the #retailmarketing and growth of the retailer overall - not just in padding margins. Otherwise we miss a massive opportunity for collective growth. The #flywheel is hungry. Feed the flywheel!

Rise of a New Contender in E-commerce Advertising: Walmart Connect The digital advertising landscape is evolving rapidly, and one of the most exciting developments is the rise of Walmart Connect. Here’s why every marketer should be keeping an eye on this platform: 🔹 Expanding Influence: Leveraging Walmart’s massive footprint both in-store and online, Walmart Connect is providing advertisers unique access to a vast consumer base. This platform is not just catching up with giants like Amazon Ads; it's carving out its own significant niche. 🔹 Tailored Advertising Solutions: Walmart Connect utilizes precise first-party data, offering advertisers targeted solutions that align closely with consumer behaviors and shopping patterns, a strategy that has proven successful for Amazon Ads. 🔹 Competitive Edge: For brands flourishing on Amazon, integrating Walmart Connect into your strategy could mean not only increased visibility but also a potentially higher ROI. The integration of offline and online data presents a unique advantage, particularly for companies with strong physical and digital presences. 💡 Our Experience: We’ve started to see compelling results from our campaigns on Walmart Connect, mirroring our success with refurbished items on Amazon. #ecommerce #digitalmarketing #WalmartConnect #advertising #onlinedata #targetedsolutions #marketingstrategy #consumerbase #ROI

Retail media is quickly transforming the game for retailers, unlocking new revenue streams and deepening customer connections. Platforms like Amazon Advertising and Walmart Connect are driving growth by enabling brands to leverage first-party data and reach customers at the moment of purchase. As the "third wave of digital advertising" after search and social, retail media isn’t just the future of eCommerce—it’s delivering results now, helping retailers lead in a competitive market - we’re seeing this with our Mirakl Ads customers everyday. If you're looking to stay ahead in a competitive market, now is the time to dive in. Check out the full article here: https://lnkd.in/eiAuQznR #RetailMedia #ECommerce #DigitalAdvertising #GrowthStrategy #MiraklAds

Retailer have rushed to the gold mine of Retail Media $ According to EMARKETER, Amazon and Walmart will still command 84% of all Retail Media ad spend in 2025. While the remaining parties compete for a small sliver of the remaining budget. If you were to remove Kroger and Target, I am guessing that the remaining list of advertiser fighting for ~10% of the total market opportunity. That is a lot of sharks chasing a small piece of the pie. Out of this it is clear that 3rd party ad-tech providers are absolutely crushing as a result of the gold rush. The reality is it costs a TON of cash to build out an owned tech and products like Amazon and Walmart. So the vast majority of the other retailers have relied heavily on 3rd party tools to fuel their ad tech. Multiple retailers are even launching their "own products" which are just white labeled versions of the 3rd party offering - sometimes with unique features but others it is a simple copy and paste. These 3rd party providers will continue to crush. I do think that every one of these players will continue to grow as they gobble up more and more Shopper and Trade $ BUT only a select few will be able to capture advertisers $ beyond the trade/shopper buckets. In my opinion, for Retailers to capture these larger budgets they will have to sell the value of their 1st party data and demonstrate improved measurement capabilities compared to other RMNs or Non-Retail media channels. What do you think are some other ways you think that these challenger RMNs can grab more $? Leave your thoughts in the comments

Curious to discover how your brand’s ads stacked up against the competition in Q2? Our latest Retail Media Benchmark Report for Q2 2024 provides valuable benchmark data on CPC, CTR, ROAS, Average Daily Spend, Conversion Rates, and a comprehensive analysis of the latest trends in advertising and commerce on Amazon Ads, Walmart Connect, and Instacart Ads. I loved getting to collaborate with the team on pulling insights for this report - check it out below!

Amazon’s digital ad revenue jumped 20% in Q2 '24. Our latest e-commerce advertising report provides all the insights you need on the factors attracting brands to the e-marketplace, fueling demand, and driving growth, including: 📈 The data-driven approaches and new measurement technologies brands are using to maximize their advertising on Amazon and beyond ✅ The key benefits attracting brands to Amazon 💵 The top Amazon ad types driving RoAS for brands 👀 How brands’ Amazon ad strategies stack up against Walmart Download our e-commerce advertising report to discover the latest Amazon advertising trends and data now: https://ow.ly/FbPq50SSfhn #ECommerceAdvertising #AmazonAds #AdvertisingTrends

🚀 Retail Media: The Future of Digital Advertising 🚀 Our Commerce Media Director, Jasvinder Singh Bindra shared some fantastic insights on how retail media is revolutionising the way brands engage with customers. By 2026, retail media is set to capture 17% of digital ad spend! 📈 Platforms like Amazon are giving brands the power to connect with shoppers right at the moment they’re ready to buy, leading to higher conversions and stronger relationships. 🤝 Don’t miss out—early adopters are already ahead! 🚀 Let’s chat about how your brand can jump in. 💬 #RetailMedia #Growth #DigitalMarketing #Insight Read More Here: https://lnkd.in/eQ4cTZGc

🚀 Walmart Steps Out of Amazon's Shadow in the Retail Media Race 🚀 A bit of Friday reading I found interesting from Digiday on Walmart's retail media growth... Walmart is shaking up the retail media game and moving further out of Amazon’s shadow. With global retail media spend set to surpass $150 billion this year, Walmart’s massive growth is hard to ignore. 46% of marketers are now tapping into Walmart Connect, a huge jump from only 24% last year! 😱 What’s behind this rapid rise? Walmart’s game-changing strategy: ✅ Powerful search and offsite offerings ✅ Strategic partnerships with giants like TikTok and Disney ✅ A massive retail footprint (4,600+ stores) and booming e-commerce presence One critical aspect of Walmart's rise is the concept of Joint Business Planning (JBP). Many top brands, especially in consumer goods, have longstanding JBPs with Walmart. These strategic partnerships not only cover product sales but extend into advertising, giving brands a direct pathway to unlock premium shelf space, in-store displays, and other exclusive marketing opportunities. In return, Walmart ensures that these brands' ads get visibility across their vast physical and digital ecosystem. This collaboration makes spending with Walmart Connect feel like a no-brainer for brands looking to win in retail. 🛒💡 Want to know more about the benefits, challenges, and best practices for implementing integrated JBPs? Dive into Zitcha's full article for expert insights and actionable strategies! 📖✨ https://lnkd.in/eGbvXvzA #retailmedia #WalmartConnect #Ecommerce #digitaladvertising #marketingtrends #brandpartnerships #retailrevolution #globalexpansion #Walmart #mediainnovation #JBP #jointbusinessplan