MESH Experience’s Post

The Changing World of Sports Sponsorship 🌟 Sports sponsorship isn’t what it used to be. As brands and communities evolve, so do the expectations around sponsorship. Today, it’s about more than just financial support—it’s about creating meaningful connections and being an active, trusted part of the community. With over 40 years in the events industry, I’ve witnessed firsthand how sponsorship has shifted from simple branding to building authentic relationships. Now, the focus is on mutual value: delivering real benefits to the community while achieving impactful brand recognition. If your business is ready to adapt to this new sponsorship landscape, I’m here to help. Let’s talk about strategies to keep your brand relevant and deeply connected in the sports world. #SportsSponsorship #EvolvingSponsorship #CommunityEngagement #BrandBuilding

💭 How is the sponsorship industry changing in 2025? The sponsorship landscape is continuing to face change, from Virtual Reality to Artificial Intelligence, Local Partnerships to CSR sponsorship deals, the future of brand partnership is being reshaped in ways that are faster than predicted. Discover what 2025 will bring to the sponsorship industry in our latest blog here: https://lnkd.in/dcZpvpZd #Sponsorship #Partnership #SportsMarketing

What key trends are expected to shape 2025? How healthy is the sponsorship industry? 📊 The European Sponsorship Association (ESA) are asking those working within the sponsorship industry to complete a short, 2-minute survey to assist them in researching these two key questions. 🔗 Complete the survey here: https://lnkd.in/eG6Hg_K4 The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works. #thebrandfans #survey #sponsorshipindustry #sponsorship

What key trends are expected to shape 2025? How healthy is the sponsorship industry? 📊 The European Sponsorship Association (ESA) are asking those working within the sponsorship industry to complete a short, 2-minute survey to assist them in researching these two key questions. 🔗 Complete the survey here: https://lnkd.in/eNVwwFRC The Brand Fans, Independent Sponsorship Intelligence - We believe in the power of sponsorship, and we have the tools to prove it works. #thebrandfans #survey #sponsorshipindustry #sponsorship

Dive into the business side of Euro 2024! In our latest insight, discover how top brands are leveraging sponsorships to strategically score in the world of football #Euro2024 #Sponsorship 🔗 https://hubs.li/Q02FNgDw0

With the 2024/25 Premier League sponsorship buy cycle in full-swing, we released three articles on the Premier League sponsorship landscape and how the partnerships work: - 5 𝑟𝑒𝑎𝑠𝑜𝑛𝑠 𝑤ℎ𝑦 𝐵𝑟𝑎𝑛𝑑𝑠 𝑠𝑝𝑜𝑛𝑠𝑜𝑟 𝑖𝑛 𝑡ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒👉 https://lnkd.in/enwkHc4g - 𝑇ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒𝑠 𝑠ℎ𝑖𝑓𝑡𝑖𝑛𝑔 𝐵𝑟𝑎𝑛𝑑 𝐿𝑎𝑛𝑑𝑠𝑐𝑎𝑝𝑒👉 https://lnkd.in/eDqX24gB - 𝐻𝑜𝑤 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒 𝑠𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑤𝑜𝑟𝑘𝑠👉 https://lnkd.in/eVScXFC5 Some of the key takeaways are the following: - Premier League sponsorship spend hit a record £1.35bn for the 2023/24 season. This spend being driven by a mix of long-term investment from traditional brand sectors and increasingly heavy spend from newer, digital first brand sectors. - Traditionally, brands in Old Economy sectors such as Financial Services, Airlines, and Car Manufacturers have invested the greatest marketing dollars into the Premier League. However, their share of voice is thinning - The Premier League, boasting a global audience of billions, presents a captivating stage for brands to elevate marketing efforts. Get in touch if you are looking to learn more about 2024/25 Premier League sponsorship opportunities, and how they can help your business. #sportsmarketing #sportsbusiness #sportquake #sponsorship #Premierleague #sportspartnerships

𝐏𝐫𝐞𝐦𝐢𝐞𝐫 𝐋𝐞𝐚𝐠𝐮𝐞 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 This post explores the current trends in Premier League sponsorships, highlighting record spending for the 2023/24 season. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: 💰 Record spending: The 2023/24 season saw a record £1.35bn invested in Premier League sponsorships. 🔄 Shifting Landscape: While traditional brands (finance, airlines, cars) remain present, newer digital-first companies are increasingly active. 📶 Global Reach: The Premier League's massive audience makes it an attractive platform for brands to reach a global market. 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: The series includes three articles covering different aspects of Premier League sponsorships - 5 𝑟𝑒𝑎𝑠𝑜𝑛𝑠 𝑤ℎ𝑦 𝐵𝑟𝑎𝑛𝑑𝑠 𝑠𝑝𝑜𝑛𝑠𝑜𝑟 𝑖𝑛 𝑡ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒👉 https://lnkd.in/enwkHc4g - 𝑇ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒𝑠 𝑠ℎ𝑖𝑓𝑡𝑖𝑛𝑔 𝐵𝑟𝑎𝑛𝑑 𝐿𝑎𝑛𝑑𝑠𝑐𝑎𝑝𝑒👉 https://lnkd.in/eDqX24gB - 𝐻𝑜𝑤 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒 𝑠𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑤𝑜𝑟𝑘𝑠👉 https://lnkd.in/eVScXFC5 #sportsmarketing #sportsbusiness #sportquake #sponsorship #PremierLeague #sportspartnerships #sport #marketing #sportsindustry #sportsbiz #sportbusiness #sportseconomy #sportsbranding #sportsentertainment #sportsmanagement #sportsagency #epl #premierleague #premierleaguefootball #premierleaguefans #premierleaguegoals #premierleaguehighlights #premierleaguetable #premierleaguetransfers #premierleaguematchday #premierleagueclubs #brandpartnership #sponsoredcontent #brandactivation #brandengagement #brandexperience #brandawareness #brandmarketing #brandstrategy #sponsorshipmarketing #sportssponsorship #football #soccer #footballmarketing #soccermarketing #globalaudience #globalmarketing #sportsfans #sportsenthusiasts #sportslover #sport

The latest Edentify Sporting Pulse research reveals AFL and NRL fans' views on sponsorship and the impact on perceptions of sporting clubs and brands alike. With strong benefits and significant risks, how can clubs and brands make sure they get it right? #Sponsorship #SportsMarketing #NRL #AFL #SocialResponsibility #fanengagement

Tired of guessing if your sponsorship investments are paying off? We know measuring sponsorship effectiveness can be a challenge, but we're here to help get it right. In this blog post, we discuss the challenges marketers face in understanding the impact of sponsorships along with a practical guide to help clients measure the ROI of this important touchpoint. Ready to measure the true ROI of your sponsorships? Download our guide today and Go for Gold! https://lnkd.in/edHxiev3 #sponsorship #marketing #brandawareness #ROI #SOE #ShareOfExperience

Is your business exploring the possibilities of sponsorship in #sport? Check out the article below to learn more about sponsorship opportunities with🏌️ #Athletes , 🤝 #Teams and 📈 #Leagues.