SPORTFIVE

🎙️ 𝐏𝐋𝐀𝐘𝐁𝐎𝐎𝐊 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 - 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐒𝐢𝐱 🎙️ Tatjana Haenni has been shaping the fortunes of women's football in the USA since 2023. As Chief Sporting Officer of the National Women's Soccer League (NWSL), she has played a key role in the league's success. As one of the top professional leagues in the world, the NWSL continues to break records and was named the world's 5th most innovative company last year, thanks to their work in redefining the value of women's football. But what makes the NWSL so successful? What are Tatjana Haenni's plans and goals for the league? And what is the new data department all about? In this episode, Lisa Ramuschkat sits down with Tatjana Haenni to answer these questions and give an insight into the innovative approaches of the league, as well as analysing why women's football should be different from men's football and what women's football in Europe, and specifically Germany can learn from the American model. Thank you Tatjana for your inspiring insights. 🙏 SPORTFIVE are proud to continue working with the NWSL to create new revenue streams and business opportunities through sponsorship. ➡️ Listen to the podcast via this link: https://lnkd.in/eq8YuQ75 #WomenFootball #WomenSoccer #NWSL

The countdown to the Qatar Grand Prix is on and motorsport fans around the globe are preparing for a dramatic close to the Formula 1 season.  But what makes #F1 and #MotoGP such powerful platforms, not just for thrilling races but for groundbreaking sports marketing? David Rothenhaeuser recently explored the power of sports marketing in motorsport, uncovering how these global events captivate audiences and provide unmatched opportunities for brands to connect with fans in innovative and impactful ways. From high-speed technology to adrenaline-fuelled entertainment, both F1 and MotoGP bring unique value propositions for sponsors, broadcasters and fans alike. It’s a masterclass in turning passion into engagement, visibility into loyalty, and partnerships into business success. Curious to see how brands are leveraging the unmatched energy of motorsport to drive growth? Read more here: https://lnkd.in/e9v6MB4p #SportsMarketing

🗽 𝐋𝐚𝐝𝐲 𝐋𝐢𝐛𝐞𝐫𝐭𝐲: 𝐓𝐡𝐞 𝐥𝐨𝐨𝐤𝐛𝐨𝐨𝐤 Following the debut of the U.S. SailGP Team’s new ‘Liberty Marine’ F50 boat design at the Rolex SailGP Championships in Dubai this weekend, we've put together some of the best shots of the new boat livery and matching uniform designed by SPORTFIVE. Flick through and let us know what you think below ⬇️

Southeast Asia’s passion for football is unmatched and ASEAN United FC is here to channel that energy into a platform for growth and global impact. At SPORTFIVE, we’re proud to support this initiative, uniting talent, culture, and opportunities to elevate the game across the region. Discover how ASEAN United FC is shaping the future of football in ASEAN here: https://lnkd.in/er92xSwb

𝐁𝐨𝐫𝐮𝐬𝐬𝐢𝐚 𝐃𝐨𝐫𝐭𝐦𝐮𝐧𝐝: 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 ⚫🟡 According to data from Transfermarkt, Borussia Dortmund leads the way in the attendance charts with a league average of 81,365 fans per match. This remarkable figure highlights the unparalleled fan culture of #BVB and their consistent ability to fill Signal Iduna Park to capacity for every game. Their connection with fans, the famous Yellow Wall being a key example, demonstrates how authenticity, traditions, and community focus can build a sustainable and dedicated audience. 📊 Is your team in the top attendance rankings? Let us know in the comments! (Source: Transfermarkt)

⛵️Hoist the colours This weekend, the U.S. SailGP Team debuted their brand new ‘Liberty Marine’ F50 boat design as they finished in third place at the Rolex SailGP Championships in Dubai.  The innovative new design is part of SPORTFIVE’s ongoing work with the United States #SailGP Team and calls upon influences from an iconic American Symbol, the Statue of Liberty, to showcase the team’s commitment to inspiring a new generation of American dreamers and athletes. Speaking on the project, Ashley Bendelow, SPORTFIVE’s Chief Creative Officer, said: “U.S. SailGP is on an incredibly exciting journey to redefine sailing in the minds of the masses and inspire a new generation of fans. “We are delighted to be playing a part in this journey through our broader brand positioning work with U.S. SailGP and more specifically designing the team’s new livery and uniform - two of the most crucial elements of the team’s tangible brand identity.” Find out more below ⬇️ https://lnkd.in/eCAzzUqF

Growing the women’s game ⚽️ The Football Association have recently announced their new women’s and girl’s game strategy, which outlines their priorities to continue working to unlock the full potential of women’s football in England over the next four years.    SPORTFIVE’s Managing Director UK & President Global Sales, Carl Woodman has been working with the governing body as part of his role on The Greater Manchester Women’s Football Board - a group of organisations working to develop women’s football in one of our SPORTFIVE hubs: Manchester.   Incredibly important work to help ensure that football is an inclusive game for everyone.

SPORTFIVE is proud to have facilitated the partnership between Würth Group and the International Handball Federation (IHF). This collaboration brings Würth’s commitment to excellence and innovation to the forefront of international handball, spotlighting the synergy between world-class brands and the dynamic world of sports. Check out the full story here: https://lnkd.in/eKjQ5xKn #SportsMarketing

As we gear up for the Las Vegas Grand Prix this coming weekend and celebrate the thrilling conclusion of the MotoGP™ season, we’re diving into the fascinating world where these two motorsport giants meet. In our latest Beyond The Match article, David Rothenhaeuser looks at how brands leverage the unique appeal of both sports to reach diverse global audiences. Whether it’s the speed and precision of F1 or the adrenaline-packed action of MotoGP, motorsport sponsorship offers unparalleled opportunities for innovation and engagement. Are you ready to see how #sponsorships are shaping the future of motorsport? Find out more here: https://lnkd.in/eZUDi2h3 #SportsMarketing