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THE MUSEUM, REIMAGINED: AN EMBODIED EXPERIENCE Reimagining the museum as an integral part of the landscape rather than as an isolated object transformed our approach. Instead of conceiving the Museum of the Incense Road as a solid mass, its program unfolds into a series of gardens, polyvalent spaces and exhibitions, inviting visitors to connect with the site. The layout follows the plot's south-north axis, adapting to the topography with varying levels that create diverse spatial experiences. A central plaza articulates the conjunction of the urban and the natural, preceded by a series of multi-layered spaces. Public courtyards, gardens, and promenades extend the museum's sensory experience outward, linking the museum with the dunes, palm groves, and rocks. These paths rejoin with ancient trails that were part of the Incense Road, tying them to the project's master plan. Read the full story here: https://lnkd.in/dGefM3Kz #architecture #design #alula #saudiarabia #alulamoments #experiencealula #alulatourism

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Parisa Khayam

Professional Architect | Ph.D. in Arch.

5h

Interesting

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Fatemeh Dehghan

Architect | interior designer

6d

Looks good

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Foroozan Hosseini

Architect | Interior Designer | 3D Artist |Executive Interior Designer | Project Management |Leadership in Design process end to end

1d

I agree

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