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Why sell online? The pandemic brought online shopping into the mainstream. Thus, in the second quarter of 2021, combined Revenue of the retail trade Ecommerce sales in the United States reached $221 billion, the highest quarterly level ever. However, Ecommerce is not just a strategy that retailers turn to because of COVID-19. There are many benefits for selling your products online, including: There are many benefits for selling your products online, • Diversifying retail venues • Future-proofing your business • Scaling quickly • Going global • Building up the capacity of marketing online • Preference on shopping by creating closer relations with customers • Selling 24/7/365 If your rivals are implementing Ecommerce, then the more you lag behind if you do not do the same. Thus, more and more, the late-comers will be the losers in the actual market conditions which will develop in the course of time. There are three categories of Ecommerce platforms. The first thing that you should always do before you set on the platform is to know what kind of a platform it is. Specifically, you need to know which of these three options it is and whether it’s right for you: self-hosted/open source, hosted or marketplaces.

With offline and brand stores matching the online marketplace discount plus hyperlocal delivery partners becoming increasingly efficient with data driven analytics, we are witnessing clash of supply chain & fulfilment strategies...

Struggling to keep up with the ever-changing world of online marketplaces? Navigating the complexities of online selling can be challenging for brands. With so many marketplaces and ever-changing trends, it’s crucial to stay ahead of the game. Here are a few key insights for brands looking to optimize their online presence: 1) Leverage Multiple Marketplaces: Listing your products on a variety of platforms such as Amazon, Target, and Walmart can significantly boost your reach and sales. 2) Streamline Fulfillment: Efficient fulfillment processes can reduce costs and improve customer satisfaction. Consider outsourcing to handle inventory management, shipping, and returns. 3) Stay Updated on Trends: Keeping an eye on market trends and consumer behavior can help you adapt and tailor your offerings to meet demand. 4) Optimize Listings: High-quality product listings with detailed descriptions, images, and keywords can enhance visibility and attract more buyers. By focusing on these strategies, brands can enhance their online sales performance and navigate the dynamic e-commerce landscape more effectively. What strategies have you found most effective in selling online? Share your experiences and insights in the comments! #optimization #ecommerce #marketplaces

It’s amazing that even in todays sophisticated A.I/eComm world, 75% of all sales take place in-store. I was expecting eComm to be a much bigger slice of the pie. In volume terms, stores will represent an even higher figure given the ATV online tends to be much larger. Indeed all the retailers I have worked for see online baskets typically double that of in-store. This pattern seems to be the case almost regardless of the sector.   Probably down to the delivery cost so customers want to make the online basket worthwhile or brands offering free shipping over a certain threshold to encourage a higher spend. Some websites will do a better job of showcasing the premium product more effectively than in-store. Having an extended range online and more finance options all help to increase the basket too.   Or maybe spending online doesn’t seem as much as paying in-store if you know what I mean. Bit like when you hand over your well-earned cash [yes remember cash] vs paying with your debit card. The card option seems less painful somehow.   Go back to 2006 and online represented a tiny 2.6% of Retail and a weekly sales value of a very modest £156m.   Over the past 20 years we have seen steady, consistent growth and a move to online shopping year after year. According to the O.N.S the biggest jump was March to April 2020 increasing significantly from 22% to 30% of all Retail sales respectively. It happened almost overnight coinciding with lock down and the High Street effectively shutting up shop - literally. Covid helped online to reach its peak at 37.8% in Jan 2021. If you remember, in those days there were so many Teams calls being interrupted by Amazon knocking at the door!   Now we see online tracking at 25.6% and weekly sales of £2bn. But that still means the shops are generating the lions share at £8bn per week. I wonder where this is all going to end up, will we ever see sales online getting to 50% or even the majority? There’s still life in the old dog [shop] yet.

Marketplaces outpace the growth of overall eCommerce by 6x due to several factors contributing to: - More traffic to online and offline channels - Increased customer lifetime value - A boost in profitability - Opportunities to test new brands and categories Here is the cannibalization myth surrounding an unowned inventory strategy debunked. https://lnkd.in/gya5x48t

Last week, we explained how channel conflicts hurt your brand. This week we'll tell you what you can do to avoid them! If you manage to balance your own eCommerce stores and other online distribution channels, you can protect your own margins and those of your retailers, while also protecting your brand's value proposition. 🚀 Read what you can do to turn channel conflicts into opportunities here https://hubs.li/Q02s67M90! #ecommerce #digitalshelf #marketplaces

Arguably the fastest ride to online sales is on the marketplace train. But not all marketplaces are the same, and your commercial model, fulfilment strategy, data compliance and integration methodology will all have a direct impact on your marketplace performance. From my good friends at ChannelEngine is this very insightful Marketplaces Masterclass next week. Register now: https://lnkd.in/gm8tn6CS What is your online retailing strategy? 95% of our clients at ZELLIS are multichannel, multi-marketplace retailers, and it's a conversation I'm having almost daily. My key message - "ride the train until you can afford your own car." Relying only on marketplaces as a commercial strategy works, but is short-sighted. The long term winners are those who build their own brand, not instead of a marketplaces strategy, but in tandem with one. Brand building is a 'longcut', not a shortcut. Repeat customers on a marketplace are nothing more than a lottery. They're on the marketplace website, not yours. They're not looking for you. Whether they find you or not is more dependent on the marketplace's priorities than leverage you have. Repeat customers on your own webstore is a considered, deliberately crafted and persistently applied strategy. Thus the lifetime value of a customer warrants the time, effort and budget to be memorable, be recalled, be revisited, be preferred and be recommended. What does your ecommerce strategy look like? #marketplaces #marketplace #onlineretail #onlinemarketplace #ebay #amazon #walmart #catch #kogan #ozsale #woolworths #bigwmarket #bunnings #taobao #temu #shein #marketingstrategy #sellingonline #ecommerce #ecommercetips #ecommercestrategy #ecommercetraining #webinar #channelengine

Sponsored | E-commerce is increasingly playing an integral role in the lives of everyday Aussies. With this momentum continuing into this year, it’s the perfect time for retailers to re-examine their strategies and restructure with growth and scale in mind. Dropshipzone takes a look at four key trends that stand out as high-growth opportunities for online retailers. Explore what these trends are, how they will affect your business, and how you can leverage them for growth in the coming year on Inside Retail.

In e-commerce, pricing is the critical factor that drives sales and competition. Retailers constantly adjust prices to outdo each other, resulting in fierce market dynamics. This scenario poses challenges for suppliers who strive to maintain brand value and profitability. Minimum Advertised Price (MAP) monitoring becomes a crucial strategy for suppliers to manage this environment effectively. #MAPmonitoring #ResellerMonitoring

Introduction to Online Product Sourcing The digital marketplace has revolutionized the way consumers shop, offering unprecedented access to a broad spectrum of products from around the globe. With a few clicks, shoppers can compare prices, read reviews, and find the best deals on quality products. #sourcingproducts