Retention Marketer | Helping E-Commerce Brands Retain Customers with WhatsApp & Email Marketing | Automation Expert | Mentored 100+ Students
Two important realities of customer retention: 1️⃣ 70% of your new customers will never purchase from you again. 2️⃣ Most of your revenue from WhatsApp will come from repeat purchasers. Generally, the revenue from WhatsApp can be broken down as follows: - 10% comes from new subscribers. - 20% comes from customers who have purchased once or twice. - 70% comes from customers who have purchased at least three times. You need to measure where your WhatsApp revenue is coming from and from who. Build these customer segments in Shopify and track their growth. In addition, track the conversion rate for each segment for each WhatsApp campaign sent. If a substantial percentage of the subscribers on your list are not ascending to 3x purchases, your WhatsApp marketing performance will suffer. Make sure you're measuring and actively executing a strategy to retain subscribers and encouraging multiple purchases. #WhatsAppMarketing #CustomerRetention #CLTV
