Marta Ledwos of our Paris office participated last Wednesday in the Market Access Day in Brussels organized by hub.brussels, in collaboration with Enterprise Europe Network, VLAIO, Flanders Investment & Trade, AWEX, BECI, FPS Foreign Affairs, and DG TRADE (European Commission).
DG Trade presented on the enforcement and implementation of EU trade policy and its potential for Belgium. The presentation also covered various EU tools designed to support access to international markets. The focus was on highlighting the advantages of free trade agreements for the private sector.
A special focus was given to the EU-New Zealand FTA, which entered into force on 1 May 2024, with insightful inputs on the past negotiation process as well as the current and future benefits.
This was a very useful initiative for raising awareness about opportunities stemming from EU trade agreements among the private sector. And there are more to come.
Appleton Luff encourages such initiatives and continues itself to offer customized services to assist the private sector in navigating through international trade complexities and capitalizing on trade agreements.
Deputy Chief Counsel, SBA, Advocacy
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