Midlands Marketers’ Post

How consumer listening illustrates the power of social media The whole point of an influencer is to create a narrative around a brand, a product or a service and we see this consistently as we scroll through our timelines. But there are times when influencers and consumers go beyond writing a narrative, and create change. This can go one of either two ways – if brands listen to consumers or influencers and act on the feedback they receive, it can MAKE their marketing stronger. Or, if brand’s don’t listen, a more negative narrative will form and this can really impact their image and ultimately, their sales. #socialmedia #socialmediamanager #socialmediamarketing #marketing #marketingstrategy #rhodemarketing #midlandsmarketers

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