Midlands Marketers’ Post

Working with the right influencers can transform your brand perception, reach and engagement. So Ayanna Cook hit the Bay Area streets to discover which influencers and creators are top of mind. Our AI matchmaking feature ensures you connect with influencers who align perfectly with your brand values and objectives, so you can drive your campaigns to new heights 🌟 Who is your favourite influencer or creator? With LinkedIn Top Voice on the rise, would love to see if any of them make your cut 🌉 Drop their handle in the comments! 👇 #Stella #Marketing #InfluencerMarketing #BayArea #CreatorEconomy #TopVoice

Creative Control in Influencer Campaigns Balancing creative control with influencer freedom is crucial. Influencers know their audience best, so giving them the flexibility to create content in their style leads to more authentic and engaging campaigns. It’s all about collaboration, not control. Let the influencers shine, and the results will follow. How much creative freedom do you give influencers in your campaigns? #InfluencerMarketing #CreativeControl #Collaboration #ContentStrategy

Discover the Power of Influencer Marketing with The Social Nexus! In our latest video, we highlight the diverse categories of influencers we work with, each ready to elevate your brand's presence. From beauty and lifestyle to tech and fitness, our network spans across various niches to ensure your brand reaches the right audience effectively. Watch the video to see how our top influencers can help you achieve your marketing goals. Let’s collaborate to create impactful and memorable campaigns! #InfluencerMarketing #BrandCollaboration #SocialMediaMarketing #DigitalMarketing #InfluencerNetwork #BrandGrowth #MarketingStrategy #TheSocialNexus #ContentCreation #DigitalInfluencers

Are you tired of unpredictable influencers? Frustrated by inconsistent brand messaging? Imagine pouring resources into influencer partnerships only to face PR nightmares, off-brand content, or sudden scandals. In today's fast-paced digital world, one misstep can cost you everything. Can you really afford that risk? We don't think so. Enter AI influencers! These virtual avatars are: - Completely controllable - Consistently on-brand - Available 24/7 While this is a new feat, only time will tell how successful these influencers get with time. In this video, you'll discover: - How AI is reshaping the influencer landscape - Why brands are turning to Virtual Influencers - What this means for your marketing strategy The future of influence isn't just coming - it's already here. Are you ready? How do you see AI influencers fitting into your marketing mix? Share your thoughts below! #AIInfluencers #FutureOfMarketing #DigitalInnovation #Marketing #B2B #InfluencerMarketing

😎 We love getting this type of feedback from our clients - it's proof we're building something new that actually adds value.😎 You can now include a campaign's aesthetic images in your influencer search. Pretty cool! Matching an influencer to a campaigns aesthetics or feel can be very subjective and take way too much time. With Nixar's image-based search, finding the perfect influencers is now 10x easier. Just type in a description of the influencers you want to find, and refine the search with the brand's images to get much more tailored results! Would your team benefit from adding image search to your influencer discovery? Let me know! 🥳 #creator #economy #founder #ai #influencer #marketing #multimodal #agency

🌿 We recently launched our newest campaign on Health and Wellness, highlighting several statistics and key insights from our Health and Wellness online community. But how can a brand elevate its marketing and innovation efforts alongside this trend? This is where influencers come into play. Discover why influencers are the ultimate marketing partners for brands and learn how to select the influencers that best match your audience through the three tips in our blog! Read more here 👉🏻 https://lnkd.in/emXUz6rb #InfluencerMarketing #HealthAndWellness #MarketingStrategy

One mistake that can ruin your influencer marketing campaign. Sticking strictly to influencers in your product niche can limit the impact of your campaigns. Here’s the misconception: not fully understanding how your product fits into the broader lives of your consumers. Your audience has diverse interests, and they follow creators across different niches. By partnering only with influencers in one narrow category, you lock yourself into tight competition and miss out on fresh, unexpected audiences. Take our client Manta Sleep, for example. They stepped out of the typical niche and collaborated with gaming influencers on Twitch—and saw fantastic results! The takeaway? Don’t box yourself in. Experiment, test, and measure across different categories until you find what really works. #influencermarketing #Influencercollaboration #influencerpartnership #influencermarketingagency

⭐ Jo’s top tips for working with influencers ⭐ 1️⃣ Choose the right influencer: Select influencers whose values, audience, and content align with your brand. Authentic partnerships result in more genuine engagement and better campaign outcomes. 2️⃣ Build long-term relationships: Instead of one-off collaborations, aim for long-term partnerships. This fosters trust and credibility, allowing the influencer to become a natural ambassador for your brand. 3️⃣Give creative freedom: Allow influencers the flexibility to create content in their unique style. They know their audience best and letting them maintain authenticity will make your campaign more impactful. #MarketingCampaigns #Marketing #SocialMedia #SocialMediaAnalysis

After working with 250+ brands, this is my constant advice if you want to work with influencers: ✅ Focus on building long-term relationships ✅ Treat influencers as partners not just sales tool Why should you do this instead of just one-off deals? ✅ Increased trust, better content & way more bang for your marketing buck. If you want to watch the full video on 'How to Turn Influencers into a 24/7 Marketing Machine?' - Check comments below for the link 👇 #ecommerce #influencermarketing #dtcbrands #dtc

#DearBrands, Content creators and influencers need to stay consistent, the same way as a brand you maintain your brand voice for authenticity. In selection of influencers, you are better off picking those whose voices align with your brand for authentic feel & better results rather than going for anyone and the trying to make them adopt to your brand voice. #Marketing #InfluencerMarketing #MarketingTips