Modash’s Post

🧐 Influencers and Spirits: How Micro-Influencers are Shaping Beverage Choices 🧐 Micro-Influencers, who command a follower count ranging anywhere from 10,000 to 100,000 on popular Social Media platforms like Instagram, are playing a pivotal role in shaping consumer choices in the beverage market. Through their posts, stories, and reviews, these Influencers share their experiences and opinions about different beverages, subtly influencing their followers' preferences and purchase decisions. With their authentic content and high engagement rates, they're transforming the way Brands connect with consumers. In our latest blog, we'll delve deeper into the rise of micro-Influencers in the beverage industry and how they're shaping consumer choices. 🔗 https://lnkd.in/gW3UJ6p9 1. Micro-Influencers in the Beverage Industry 2. Practical Tips for Leveraging Micro-Influencers 3. Influencer-Founded Beverage Brands 4. Top Beverage Influencers to Follow (@danielwellington , @ASOS , @neoncoat) https://lnkd.in/gW3UJ6p9 #MushroomMedia #MushroomMediaIo #DigitalStrategy #DigitalMedia #DigitalMarketingAgency #DigitalMarketing #Marketing #InfluencerMarketing #BeverageIndustry #BeverageAlcohol #BevAlc

I can’t run a seeding campaign with a high ticket product. ❌ Yes you can! ✅ Here are 4 𝐦𝐲𝐭𝐡-𝐛𝐮𝐬𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 on how to approach your influencer gifting program with high-ticket luxury products: 💎 1️⃣ 𝐓𝐫𝐞𝐚𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐚𝐬 𝐲𝐨𝐮𝐫 𝐜𝐮𝐫𝐫𝐞𝐧𝐜𝐲 not just a gift for influencers to try. Having a valuable product to offer puts you at an advantage as it is not just a gift, but also a form of payment you can use in exchange for deliverables. 2️⃣ 𝐇𝐚𝐯𝐞 𝐭𝐡𝐞 𝐬𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐮𝐩𝐩𝐞𝐫 𝐡𝐚𝐧𝐝. High AOV products give you an advantage in selectivity and allow your brand to collaborate with more affluent and higher-profile influencers. 3️⃣ 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐯𝐞𝐫 𝐪𝐮𝐚𝐧𝐭𝐢𝐭𝐲. Yes, this is controversial to the orthodox concept of amplified reach achieved with volume seeding. But with higher COGs and fewer products to gift each month, your monthly influencer partnerships need to be fewer in number but larger in the impact achieved when carefully selected, which bring us to point 4 ⤵ 4️⃣ 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐢𝐝𝐞𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭-𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐟𝐢𝐭: Conduct a thorough vetting process to select influencers who resonate strongly with your target audience and customer communities. These influencers should genuinely believe in the value of your brand and products, have a real affinity for them, and take pride in being part of your community. Tell me your thoughts, have you ran and influencer marketing program with luxury high-ticket products? How was the sentiment and acceptance rates from potential partners? 👀 #influencers #influencermarketing #ecommerce #marketing #dtcbrands #shopify #marketing #influencerSaaS

🔍 Tribal Marketing: Harnessing Influencer Power to Build Authentic Communities In the age of social media, brands can no longer rely solely on traditional marketing—they must tap into the power of tribes. At Kanta, we know that true brand loyalty is built by fostering a sense of belonging, and no one does this better than influencers who lead these communities with authenticity and trust. A standout example of tribal marketing is the partnership between Daniel Wellington and a vast network of micro-influencers. Rather than relying on large-scale celebrity endorsements, Daniel Wellington built a tribe around influencers who shared a passion for minimalist, stylish watches. Influencers like Janni Olsson Delér showcased the watches in a relatable, lifestyle-driven way, sparking a movement among their followers. This approach allowed Daniel Wellington to create a global tribe of fashion-conscious individuals who proudly identified with the brand. At Kanta, we help brands replicate this success by aligning them with influencers who don’t just have followers—they have tribes. By engaging with influencers who naturally connect with your target audience, we turn passive followers into brand advocates who live and breathe your values. 💡 Let’s create a tribe that resonates with your brand’s story. #TribalMarketing #InfluencerMarketing #DanielWellington #BrandCommunity #KantaAgency #DubaiMarketing #AuthenticityInBranding

#GenZ is 1.7 times more likely to shop based on trending styles than stick to brand loyalty, heavily influenced by social media. This makes influencer partnerships crucial for brands to stay relevant. Chandan Mukherji | Vidushi Goyal #pitch #GenZShopping #InfluencerMarketing #TrendingStyles #BrandRelevance

3 Reasons Why You're Not Ready for Influencer Gifting 💡 🎁 ❌ Influencer gifting isn't just about free products ✅ It's about the agreement to exchange the product on the content Sounds logical, right? But here are some nuances that hinder your success 1. You mix up product seeding with influencer gifting. 2. You underestimate the importance of first impressions. 3. Your gifting note falls flat. The solution? 1. Know the difference: 👉 Product seeding is short-term, influencer gifting is long-term. 2. Make a solid first impression: 👉 Make your gifting note unique. 3. Provide value: 👉 Give influencers irresistible offers. Check out our Guide to Influencer Gifting Notes 👇 (there is a template inside) https://lnkd.in/g7XKRPkN #InfluencerMarketing #BrandStrategy #MarketingTips

One influencer, ten brands, ten different approaches. That's a lesson we recently unpacked in our webinar about gifting with Alex Ashton. It's not just about transactions; it's about building genuine relationships that resonate. Here are some key takeaways that might shift your perspective: 1️⃣ Influencers charge different rates for different brands, and that's okay. It aligns with their fit and business strategy. 2️⃣ Before diving into paid collaborations, explore what you can achieve with gifting. It’s a fantastic way to gather real, valuable data without an upfront cost. 3️⃣ The most effective influencer programs don’t just focus on numbers. They prioritize authentic connections, creating content that feels genuine and engaging. For more insights on gifting, join my webinar next Friday with Sarah Grosz: https://lnkd.in/et3M8c88 #InfluencerMarketing #BrandStrategy #ArchiveInsights #RelationshipBuilding

Hey Marketers. Want to see how influencer marketing can crush your goals? Look no further than Pepsi's “No Shakin' Carry Go” campaign. This campaign wasn't just about selling soda. It was about speaking directly to Nigerian millennials with content they actually cared about. They partnered with influencers, like musicians and comedians, people their audience already knew and loved. These influencers created relatable videos showcasing how Pepsi fit into their everyday lives - cooking, shopping, just hanging out. Fans loved it! Over 22 MILLION views and 76,000 user-generated videos later, Pepsi was the talk of the town (or should I say, the market). This campaign skyrocketed their brand awareness and engagement with Nigerian millennials. Why did it work? - Authenticity: People connect with real people, not just ads. Pepsi let their influencers shine. - Relatable Content: This made Pepsi feel like a part of the audience's lives. - Fan Participation: The user-generated video contest turned fans into brand advocates. Influencer marketing can be a game-changer, but it's all about strategy. Choose the right partners, create engaging content, and don't be afraid to let your audience join the fun. #QueenofSales  #salesprofessionals #womenleaders #socialselling #digitalsales #techsales

INFLUENCER CASE STUDY: Kay Yarms & Dawn The impact of influencer marketing is undeniable, and the right brand advocate can help any brand move closer to meeting its bottom line. A prime example of this was when South African influencer, Kay Yarms shared a tweet championing the blue Dawn body lotion with Vitamin E/Argan oil for her stretch marks. When Kay Yarms shared her personal experience with the body lotion, her genuine endorsement sparked an immediate response from her followers, and it was subsequently dubbed “the Kay Yarms Dawn.” Thereafter, local retailers found themselves overwhelmed by the surge in demand. Clicks saw a staggering 500 stores running out of this particular variant. Dis-Chem also experienced a surge in sales, with their shelves also being emptied by eager consumers. Nigel Grimes, Clicks' Chief Trading Officer, commented, "This shows the power of influencer marketing and the impact it can have on brand awareness and sales." One thing’s clear, by leveraging the authenticity and reach of the right influencers, brands can easily reach new audiences based on word-of-mouth and testimonials, leading to lasting relationships with their audience. The Kay Yarms and Dawn incident stands as a testament to the power of influencer marketing done right. Dawn not only generated buzz for its new range but also saw a remarkable increase in sales. Image: @kay.yarms (Instagram) #BrandStrategy #InfluencerMarketing #KayYarms #Dawn #DawnBodyLotion

Although influencer marketing is not a new concept within the industry, it has become wildly popular in the past few years. As the world around us becomes more technologically advanced, influencer marketing has made its way to the forefront and companies are devoting more time and effort to the tactic than ever before. What Is Influencer Marketing? Influencer marketing is a relationship between a brand and an influencer. The influencer promotes the brand's products or services through various media outlets such as Instagram and YouTube. Not to be confused with celebrity endorsements, influencer marketing does more than just attach a well-known celebrity to a brand. Influencers must be trusted figures within a niche community and retain a loyal following. In addition, they typically possess knowledge or experience about what they are advertising. For example, a popular fitness vlogger on YouTube with extensive knowledge in weight training and proper nutrition may be asked to do advertising for sportswear or a supplement company. On occasion, an influencer may not have experience relevant to the product they are advertising. In this situation, they rely on the trust and loyalty they have built within their community to influence their followers. Common influencer categories include adventurists, photographers, food enthusiasts, how-to experts, beauticians, artists, models and comedians to name a few. #socialmedia #AaNTHiLL #Fashion #influencermarketing #inflencermarketingagency

🌟 Did you know that influencer marketing's roots extend back to the late 1800s, long before social media existed? 🌟 Long before Instagram and YouTube, businesses leveraged the power of influential figures to market their products. Let's dive into a fascinating case study: CASE STUDY: Coca-Cola and Hilda Clark In the late 19th century, Coca-Cola faced the challenge of building trust and brand recognition. To overcome this, they enlisted Hilda Clark, a popular opera singer, as their brand ambassador. By associating Coca-Cola with a respected and admired figure, they were able to significantly boost their brand's credibility and appeal. KEY TAKEAWAYS: Trust and Credibility: By associating with a trusted figure, Coca-Cola was able to transfer that trust to their brand, making it more appealing to the public. Reach and Influence: Hilda Clark's popularity allowed Coca-Cola to reach a wider audience, much like modern influencers extend a brand's reach today. Emotional Connection: By choosing a figure that the public admired, Coca-Cola was able to create an emotional connection with their audience, fostering brand loyalty. Fast forward to today, and the principles remain the same. Influencers, whether celebrities or niche content creators, help brands reach targeted audiences with authenticity and trust. At Influencer Connect, we harness this power to elevate your brand’s visibility and engagement. Ready to take your brand to the next level? Let’s connect and explore how we can collaborate to create impactful influencer marketing campaigns! hashtag #InfluencerMarketing #Branding #MarketingStrategy #CocaCola #CaseStudy #InfluencerConnect #MarketingHistory