Mohamad Barghouty’s Post

Did you know how executive coaches gain trust in their email campaigns? Give me 45 seconds to fill you in... We both know that nobody is willing to buy from someone they don't trust. "How can I gain trust by just sending emails?" Don't overthink this, it's simpler than you think. To gain trust, show: * Testimonials  * Before and after (of people in the reader's position) * Show you know what you're talking about Once you've gained some trust, you'll see an increase in conversions by 10-20% each month #emailcopywriter #emailcopywriting #emailmarketing #emailmarketer #businesscoach #businesscoaching #executivecoach #executivecoaching

There are two types of executive coaches. If you know the second type is better, consider this: The first type makes clients think, "Why am I even listening to this person?" If you realize the second coach is better, here's a thought: Do your clients feel the same way about you? You might say, "How? I don't talk like that!" True, but if your email campaigns sound like this: "Struggling in business? You're in luck! Join my program today!" Then you're invoking the same dreadful thought: "Why am I even listening to this person?" That's why your hard-won readers ignore your messages and unsubscribe. "But I need to promote my program! How else will I get sales?" Here's how: 1. Get to know your readers well enough to see them as people. 2. Segment them into groups with different goals and struggles. 3. Build authority, credibility, and trust before going for the sale. There's much more to it, but that's the best way to summarize it. If you feel like you need more help, DM me "Help" and we'll move forward from there. #emailcopywriter #emailcopywriting #emailmarketer #emailmarketing #executivecoach #executivecoaching #businesscoaching #businesscoacht

Mastering your welcome sequence can transform your business. Here's how: 1) Turn cold leads into first-time buyers Your welcome sequence is your first chance to make a good impression. Keep it simple, straightforward, and human. Offer a freebie or lead magnet as a thank you for joining your email list. 2) Survey and get feedback Your subscribers are your best source of information. Use your welcome sequence to ask for feedback and learn more about their needs and preferences. 3) Tell your story Your welcome sequence is the perfect place to share your story. Stand out from your competitors by showing what makes you unique. 4) Set expectations Let your subscribers know what they can expect from your emails. What will they learn? How will they benefit? How often will they hear from you? 5) Get engagement A successful welcome sequence gets your subscribers engaged. This not only helps maintain good deliverability but also ensures your emails land in the primary inbox. The goal of your welcome sequence is to introduce yourself, deliver the promised free gift, and paint a picture of the future benefits your subscribers will receive. Don't overwhelm your new subscriber, keep it simple and straightforward. The power of a well-crafted welcome sequence is immense. It's your first step towards building a strong and lasting relationship with your subscribers. #welcomeaboard #emailmarketingstrategy #emailcopywriting #conversionoptimization

Today's agenda complete lead magnet for a client ✅ Write welcome email for that lead magnet ✅ Do little laundry to take a break from the screen ✅ Create simple optin page(copy already written) ✅ Setup automation for the welcome email ✅ Engage on LinkedIn ✅ Write second email for the day ⏳ Review another email automation and set them to go live ⏳ Read 1 chapter of the book I'm currently reading ⏳ See a movie and chat with family ⏳ --------------- how is your day going? #emailmarketing #emailstrategy #emailmarketingforcoaches #coaches #coursecreators #emailcopywriting

I recently watched an archer masterfully hit the centre of the target. It reminded me how mastery can unlock incredible potential. As executive coaches, you strive to master your craft and maximize your impact. Email copywriting is a medium that, when mastered, will push your potential. Because it’s not sending messages—it’s creating trustful connections. A well-crafted email will engage, inspire, and drive action. Think of it as learning to archery —practice and precision lead to mastery. What techniques have you found most effective in mastering your email copywriting as an executive coach? #emailcopywriter #emailcopywriting #emailmarketer #emailmarketing #executivecoach #executivecoaching #businesscoach #businesscoaching

𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐞𝐦𝐚𝐢𝐥𝐬 𝐚𝐫𝐞 your 𝐬𝐞𝐜𝐫𝐞𝐭 𝐰𝐞𝐚𝐩𝐨𝐧. They grabs attention. They stick in your reader's head. They build trust. Need Story Ideas? 𝐀 𝐃𝐚𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐋𝐢𝐟𝐞.  Show how your product fits perfectly in a customer's day, fixing their problems easily. 𝐅𝐫𝐨𝐦 𝐙𝐞𝐫𝐨 𝐭𝐨 𝐇𝐞𝐫𝐨. Share your brand's story. How did you overcome challenges to win? It shows you're a fighter. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧. Show a loyal customer who did something amazing with your product. It builds trust and shows your product's power. Stop boring emails! Craft cool stories that connect with people. Watch your emails get way more attention! People buy stuff. But they connect with stories. Tell yours. And watch your brand come alive! #emailcopywriting #emailmarketingtips #dtcbrands

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐈 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐂𝐓𝐑 𝐛𝐲 35% 𝐟𝐨𝐫 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬' 𝐞𝐦𝐚𝐢𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. 𝐈 𝐬𝐭𝐨𝐩𝐩𝐞𝐝 𝐰𝐚𝐬𝐭𝐢𝐧𝐠 𝐜𝐥𝐢𝐜𝐤𝐬—𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 3-𝐬𝐭𝐞𝐩 𝐦𝐞𝐭𝐡𝐨𝐝 𝐈 𝐮𝐬𝐞𝐝 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐥𝐢𝐧𝐤 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭. Most people struggle to get clicks from emails. I’ve been there. Here’s what I learned: Avoid: ✖ Overloading your email with too many links. ✖ Using vague or confusing CTA buttons. ✖ Writing copy that’s too long or boring. ✖ Sounding too salesy or desperate. Instead: ✔ Use 𝐨𝐧𝐞 𝐜𝐥𝐞𝐚𝐫 𝐂𝐓𝐀 that stands out. ✔ 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 to make it relatable. ✔ Provide 𝐚 𝐠𝐥𝐢𝐦𝐩𝐬𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐨𝐟𝐟𝐞𝐫 to build curiosity. ✔ Focus on 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬. Keep it simple. Keep it personal. Boost engagement, one click at a time! #emailcopywriting #DirectResponse #emailmarketing #copywriter #salescopy

As a business owner, you might hear about many things that can help your business. But if it isn't explained to you, or an instance where it can work isn't shown to you, you may take it for granted, even if it benefits your business. That's why this video highlights one way businesses can use email marketing. ====== I am Raymond Onuoha Are you ready to leverage email marketing in your business? If you are, DM me now; let’s work together. And if this is your first time seeing my content, like, follow, and repost. Have a wonderful day, guys. #emailmarketing #emailmarketingtips #emailmarketingstrategy #emailcopywriting

You shoot yourself in the foot by sending emails to your newsletter without going through a checklist. If you don't have a checklist, here's mine: 1. Know the goal of the email (build authority, generate sales, etc.) 2. Know which segment I'm sending this email to (executives, team leaders, etc.) 3. Ensure the goal matches with the segment 4. Double-check the recipients list 5. Double-check the grammar 6. Ensure it's mobile-friendly 7. Ensure the timing is perfect 8. Send a test email 9. Check the CTA links are right 10. Read it aloud one final time Use my checklist to ensure you don't make embarrassing mistakes, improve the quality of your emails, and keep consistent. #emailcopywriting #emailcopywriter #emailmarketer #emailmarketing #executivecoach #executivecoaching #businesscoach #businesscoaching