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How we can harness our deepest need not for love but to win for financial wellness Contrary to popular culture, we exist as a species not out of love but out of fierce competition and a hunger to service and win. Those who were able to unwrap the challenge, adapt, learn and build skills, won. Those who maintained their position were cast to history. Whilst hominin evolution was largely driven by changes in climate, as seems destined to pervade, competition has been fundamental to our evolution. "We have been ignoring the way competition between species has shaped our evolutionary tree, the effect of climate, only part of the story" So says Dr Laura van Holstein, University of Cambridge biological anthropologist , in her latest paper published in Science Daily. Key to our adaptation and differentiation to other species' evolution has been our adoption of technology, initially stone tools and fire, more recently digital, to carve out new niches and compete. https://lnkd.in/grBQ8jZG Competition is more than a game mechanic. Competition is fundamental to game design; It helps us craft the narrative. In financial services, as we move from ease of use to a customer centric story around helping people thrive with their money and win, game is not only essential, it leverages our deepest need to win, look after our families and tribe and press on https://lnkd.in/gacmCeVZ

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