Michael Palys’ Post

What happens when every company has the same AI sales capabilities? Everyone's rushing to implement AI in sales. And for good reason. BCG's August 2024 report forecasts a staggering 1.8x margin impact through AI-driven revenue growth and efficiency gains: • AI sales avatars handling routine calls • Real-time negotiation support whispering the perfect response • Automated content generation crafting personalized pitches • Virtual assistants qualifying leads 24/7 Sound powerful? It is. Sound inevitable? It's that too. Just like CRM systems and sales automation before it, AI is about to become table stakes in enterprise sales. The capabilities BCG describes won't be competitive advantages—they'll be the cost of entry. Think about it: • 1990s: "We have a CRM!" • 2000s: "We use sales automation!" • 2010s: "We're data-driven!" • 2020s: "We have AI!" See the pattern? BCG gets several things exactly right: • The urgency is real—companies need to act now • Success is 90% about people and process, not just tech • The transformation of sales operations will be profound But they're missing the crucial next step in this evolution. When every company has AI analyzing calls, suggesting responses, and automating follow-ups... what then? When your competitor's AI is just as good at writing proposals and qualifying leads as yours... what sets you apart? The answer isn't in the technology. It's in how you augment it with distinctly human capabilities: • Uncovering needs a prospect didn't even know they had • Building genuine trust in complex, high-stakes deals • Reading subtle emotional cues in negotiations • Turning objections into advantages • Navigating organizational politics and relationships That’s where the real money’s at—not just implementing AI, but reimagining how your human talent can elevate beyond what AI will commoditize. The winners won't be the companies with the best AI chatbots or the most sophisticated automated content generators. They'll be the ones who best combine AI's efficiency with human insight. Who use it to free up people in sales to do the things that only humans are capable of right now— Build deep trust and meaningful relationships with other humans.

Ben A. Wise

Just another schmo trying to figure out what all the hullabaloo is about

1mo

Curious - how do small businesses compete when big companies have all this fancy AI? Feels like we're gonna get left behind tbh.

Carly Martinetti

PR & strategy for the fastest growing startups ✨ | Co-Founder at Notably

1mo

Running a PR firm and this resonates HARD with our industry shift. First everyone had Cision, then everyone had social listening tools... now everyone's got AI. The winners aren't the ones with the shiniest tools - they're the ones with the most thoughtful strategy… 💡

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