Muhammad Farhan’s Post

Redefining expertise in qualitative marketing research "We often think about expertise as the accumulation of professional experience. And certainly, qualitative researchers are experts in their field, honing their skills through years of experience designing and conducting research and deftly analyzing results. But this is not the only kind of expertise in qualitative research. We miss an opportunity when we don’t consider respondents to be experts in their own right – experts of their own lives and experiences, which surpasses our understanding or knowledge of the intricacies of how they navigate the world." Read more https://lnkd.in/g7-cDYnn #QuirksMR #MRX #insights

Check out this step-by-step guide for your qualitative research planning!

📋 Planning your next asynchronous qualitative study? We've got you covered with a step-by-step guide designed to help you streamline your process. Whether you’re refining your research goals or building activities that engage participants, this blog post will walk you through it all. What you'll learn: - How to set clear objectives that align with stakeholder needs - Best practices for choosing sample sizes and project timelines - Writing engaging questions that keep participants motivated 👉 Get the full breakdown in this quick 6-minute read: https://lnkd.in/emhFsCZc #MarketResearch #MRX #Insights

Who would have guessed a few years ago that the market research industry would become my favorite playground? Yes, I graduated with a degree in marketing, where qualitative and quantitative research was the one subject I couldn’t pass. And now? I can't imagine my life without it, because it's exactly what I love, and my work genuinely brings me joy❤️ Years have passed, and with a strategy fueled by continuous learning, I've gained significant experience across various fields within the industry. The journey from struggling with the basics of market research in my academic years to now, where it forms the core of my professional passion, has been nothing short of remarkable. Our entire team at Stratega embodies this spirit of discovery and passion for research. Each project, every study we undertake, adds to our collective expertise and enthusiasm. We thrive on the challenges and the insights each new study brings, constantly pushing the boundaries of what we know and how we can apply it. But enough about my journey and where it's led me - I'm curious about yours. How did you find your way into the world of market research? Whether it was a straight path or a winding road, each story is unique and adds to the rich tapestry of our industry🥰

I'm thrilled to have completed this insightful journey, gaining valuable insights into the world of market research. A big shoutout to Sarah Weise for her expertise and engaging teaching style. 🔍💼 Market research is a powerful tool in today's dynamic business landscape, and I'm excited to apply these new skills in driving informed decision-making. 📚 If you're looking to deepen your understanding of market research, I highly recommend checking out this course “Market Research Foundations”.  [https://lnkd.in/dyCUSc37 #marketresearch.]. #MarketResearch #ProfessionalDevelopment #AlwaysLearning

𝗟𝗶𝘁𝗲𝗿𝗮𝘁𝘂𝗿𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟭. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗽𝗼𝗿𝘁 This report presents a detailed and comprehensive analysis of the global Literature Management Solution market, covering both quantitative and qualitative aspects across various parameters including company, region & country, type, and application. It delves into the evolving market landscape, exploring factors such as competition, supply and demand trends, and key drivers influencing market dynamics across multiple regions. The report includes company profiles, product examples of selected competitors, and market share estimates for leading players in 2024. The Literature Management Solution market is segmented by type and application, providing accurate forecasts for consumption value by type and application from 2024 to 2031. Such insights can assist businesses in expanding their operations by targeting specific niche markets. 𝗧𝗼 𝗞𝗻𝗼𝘄 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗰𝗼𝗽𝗲 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗼𝗳 𝗟𝗶𝘁𝗲𝗿𝗮𝘁𝘂𝗿𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁. 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗗𝗙: https://lnkd.in/e8YDks-Y *𝗕𝘆 𝗧𝘆𝗽𝗲: Cloud-based, On-premises *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Academic, Corporate, Public Sector *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa *𝗕𝘆 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: Clarivate, Elsevier, Digital Science, Chegg Inc., Rayyan Systems Inc., DistillerSR, Evidence Prime, MAXQDATA LLC, Covidence #literaturemanagement #researchtools #literaturesolution #academicresearch #referencesmanagement #bibliography #researchmanagement #librarymanagement #scholarlyresearch #literaturesearch #academicwriting #references #citationmanagement #researchorganization #academicresources #literaturetools #researchsoftware #literatureanalysis #academiclibrary #researchorganization #bibliographic #scholarlycommunication #literaturetracking #academicmanagement #literaturereview #researchsupport #literaturedatabase #academicsoftware #citationtools #literatureresources

Quantitative and qualitative may be a bit of a tongue-twister, but they two of the core research methods used across the world. Our beginner's guide explores what they are and how we use them:

I am excited to share that I have recently completed a comprehensive Market Research course, gaining deep insights into consumer relationships and mastering advanced problem-solving techniques. This experience has significantly enhanced my professional skill set. #MarketResearch #ConsumerInsights #ProfessionalDevelopment #ProblemSolving

Something I've kept with me since the days I took marketing research in school is the concept of 'Backward Market Research' ( 😉 Matt Madden). The idea disrupts the conventional research methodologies and introduces a fresh, but honestly logical, alternative: reverse-engineering the process. This method reorganizes the traditional sequence—where problems are defined, research is conducted, and applications are considered afterwards. By emphasizing the importance of ✨ starting with a clear vision of how findings will be utilized ✨ , this approach promises to significantly amplify the relevance of research outcomes. Essentially, it turns the standard paradigm on its head by prioritizing the end-use from the very beginning, ensuring that every piece of data gathered is geared towards a predefined practical application. Simple, but transformational, in how pragmatic the work can be.