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Quantitative and qualitative may be a bit of a tongue-twister, but they two of the core research methods used across the world. Our beginner's guide explores what they are and how we use them:

Just wrapped up a course in research methodologies, covering everything from defining approaches to presenting insights! #MarketResearch #QuantitativeReseach #QualitativeReseach

Is learning Market Research Foundations necessary for a Chemist? 🤔 🎉 I just completed the “Market Research Foundations” course on LinkedIn Learning led by Sarah Weise. From understanding the pivotal role of market research in strategic decision-making to mastering both qualitative and quantitative research techniques. So, what's the catch? 😯 As a Chemist who is interested in the Research and Development role. Understanding the “Market Research Foundations” is necessary, because: 1. Understanding Customer Needs 🛒: The course covers qualitative research techniques like focus groups and interviews, which can help you gather in-depth insights into customer needs and preferences. This is crucial for R&D, as developing products that meet or exceed customer expectations starts with understanding those expectations. 2. Quantitative Research for Data-Driven Decisions 📊: It will teach you how to collect and analyze data to make informed decisions about product development. 3. Articulating Research Goals 🎯: Learning how to clearly define your research goals can streamline your R&D projects, ensuring they are aligned with broader business objectives. 4. Presenting Findings 🗣️: The course also teaches effective ways to present your findings, which is essential for convincing stakeholders of the value of your R&D projects and securing the necessary support. 5. Using Personas and Journey Mapping 📈: These tools can help you visualize the end-user's experience with your product, allowing for more user-centered development. In the end, these insights are valuable to ensure that your projects are well-informed, strategically aligned, and focused on meeting user needs.  I'm excited to apply these insights to my future projects and contribute even more effectively! 😊🌟 #MarketResearch #LinkedInLearning #Marketing #RnD

Quantitative vs Qualitative Research Methods

Check out this step-by-step guide for your qualitative research planning!

Quantitative and qualitative research methods each have their strengths, but no one research method can give your business all the answers you need. When quantitative and qualitative research methods are used in conjunction with one another, you gain deeper insights and yield stronger results that help paint the full picture. Swipe to learn more about quantitative and qualitative research methods and ways they can be used together👉 #researchmethods #marketresearch #qualitativeresearch #quantitativeresearch #marketresearchmethods #marketresearchcompany

Dive into these strategies to refine your online research skills and unearth better insights! 🌟 #ResearchSkills #DigitalLiteracy #KnowledgeIsPower

# The "SAGE Handbook of Social Media Research Methods," edited by Anabel Quan-Haase and Luke Sloan, is back with its second edition, and it's bigger and better than ever before! Spanning the entire research process, from data collection to analysis and interpretation, this handbook is an indispensable resource for anyone delving into the dynamic world of social media research. From conceptualizing and designing research projects to exploring diverse approaches to social media data, this handbook covers it all. With contributions from leading scholars worldwide, each chapter provides a mix of theoretical insights and practical applications, supplemented by case studies and data sets. Whether you're a seasoned researcher or a postgraduate student embarking on a social media research project, this handbook is your go-to guide for navigating the complexities of social media research. Grab your copy today and unlock a wealth of knowledge to enhance your research endeavors! 🚀 #SocialMediaResearch #ResearchMethods #DataAnalysis #EthicsInResearch #BookRecommendation

On our latest blog we break down qualitative research — what exactly is it? Priyanka Bhansali's essential overview guides you through the process, from building a research plan to socializing findings. https://lnkd.in/e_J23FAR

Something I've kept with me since the days I took marketing research in school is the concept of 'Backward Market Research' ( 😉 Matt Madden). The idea disrupts the conventional research methodologies and introduces a fresh, but honestly logical, alternative: reverse-engineering the process. This method reorganizes the traditional sequence—where problems are defined, research is conducted, and applications are considered afterwards. By emphasizing the importance of ✨ starting with a clear vision of how findings will be utilized ✨ , this approach promises to significantly amplify the relevance of research outcomes. Essentially, it turns the standard paradigm on its head by prioritizing the end-use from the very beginning, ensuring that every piece of data gathered is geared towards a predefined practical application. Simple, but transformational, in how pragmatic the work can be.